The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: The effect of a high versus low carbohydrate intake on endurance performanceAuthor: Emma Andersson and Josefine DahlqvistSupervisor: Fredrik BertzExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 22, 2013BackgroundCarbohydrates play a significant role in the human metabolism, especially during training. Manystudies have investigated the effects on different carbohydrate intakes on training performance. Thescientific researchers have met a consensus in the fact that a higher intake of carbohydratescompared to a lower carbohydrate intake improves athletic performance. Lately, the increasedinterest in low carbohydrate diets has despite these recommendations gained followers globally.ObjectiveTo determine if a higher carbohydrate intake results in a better endurance performance, comparedto a lower carbohydrate intake, for adult males and females, measured as time to exhaustion, totaldistance covered and power output/cadence. To be able to give nutrition recommendations toendurance athletes based on the current scientific evidence and identify if there is need for furtherresearch in this area.Search strategyThe databases used for the literature search were PubMed and Scopus.

How is the fat body constructed in public spaces? This essay deals with the experiances of five participants, being fat in public spaces. The fat body is often constructed as "matter out of place", more or less expected to be invisiable in public spaces. But living with a fat body isnt all about assimilation, wearing black clothes to fit in or staying at home in fear of facing comments of your body. More than being a body constructed as improperiate in public spaces, the participants view can be described as "revolting".

The horse is a homeothermic animal and to keep a constant body temperature in winter season is important. Acclimatisation is to provide means for a good thermal insulation consisting of skin, hair, and an outer air layer. The skin covers the horses body and it is composed of three main layers where the top layer of the epidermis consists of dead keratinized cells that are constantly being sheed. The dermis is composed of collagen connective tissue that give the skin its strength. The bottom layer with subcutaneous fat provides a thermal insulation and can be used as an energy reserve in cold weather.

Body esteem is the affective aspect of body image, which is shaped by social experience. Compared with men, women have a more negative body image, which is more frequently correlated with depression and dysfunctional thoughts, especially in the case of eating disorders. The purpose of the present study was to examine gender differences in body esteem and its subcategories, and to find out whether there exists a stronger link between negative body esteem and higher levels of dysfunctional thoughts in women. The relationship between body esteem, dysfunctional thoughts and mental illness was examined. Participants were 73 college students doing social sciences and sports training educations.

Touch that is performed in a sensitive and gentle way can be a good complement in caring. To be stricken with illness can involve that the individual feels powerlessness and to have no control over the own body. This could lead to both psychical and physical suffering. To strength health is one of the nurses' responsibilities and to touch can be one way. The aim of the study was to describe patients' experience of the effects of touch.

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

SammanfattningSyfte och frågeställningar. Syftet med denna studie var att på äldre personer studera olika fysiologiska parametrar före och efter en period på åtta veckor med styrketräning som utförs tre gånger i veckan. Frågeställningarna var: Hur påverkas statisk och dynamisk maximal styrka i främre lårmuskulaturen av styrketräning? Är det någon skillnad i resultat mellan koncentrisk och excentrisk styrka i lårmuskulaturen före och efter styrketräningsperioden? Är det någon skillnad i förändring mellan benstyrka uppmätt med isokinetisk teknik jämfört med uthållighetsstyrka och ett kort funktionellt benstyrketest? Hur påverkas maximal syreupptagningsförmåga registrerad via submaximalt cykeltest respektive vid pyramidtestet av träningsperioden?Metod. I studien deltog 20 generellt ej påtagligt aktiva män och kvinnor i åldrarna 66-79 år.

Skillnaden i muskelstyrka mellan dominant och ickedominant ben hos fotbollspelare hartidigare studerats. Det finns inget enhälligt resultat om vilket ben som är starkast eller om detalls föreligger någon skillnad. Tidigare forskning har utfört mätningarna i sittandeutgångsposition vilket inte stämmer överens med fotbollspelares huvudsakliga aktivitet. Syftetmed uppsatsen var att, hos en grupp fotbollspelare i division ett och två, beskriva och jämföraden maximala muskelstyrkan mellan dominant och ickedominant ben. Datainsamlingenutfördes i en liggande utgångsposition då detta ger liknande muskellängdsförhållandet somvid stående.

AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.

According to recent research the basics for a good body posture is balance between the muscles, if unbalance originates this can be strengthen by gymnastics when most of the practise performs only in one direction. Because of limited research in the area was an explorative study conducted. The purpose of the study was to inquire if exercise adjusted to the individual contributes for balanced muscles and if it contributes for a positive or negative development for the team.On the basics of that the team is not equable an other team in the area has the results for two different periods been measured, during the first period the exercise continued as usual but during the second period each gymnast (n=9) received an individual strength- and stretch program that was performed during the teampractise twice a week. The gymnasts were tested in areas that are imported for them as body posture, balance between the muscles, vigour, range of movement, balance, the running and coordination. The results showed on that the difference is largest between test two and three, except the coordination and balance which did not show any particular change.

Tidigare studier har visat en korrelation mellan muskelgrupper, särskilt gällande styrka mellan olika muskelgrupper i samma extremitet. Syftet med den här studien var att se om maximal isokinetisk muskelstyrka i låret korrelerar med maximal isometrisk handgreppstyrka hos friska individer >60 år. Exklusionskriterier var muskuloskeletala besvär, hjärt? kärlsjukdom, KOL, RA, Gonartros eller pågående infektion. Isokinetisk benstyrka mättes på 25 försökspersoner >60 år i Biodex System 3 och isometrisk handgreppstyrka mättes med Grip-D.

Bakgrund: Högintensiv intervall träning (HIIT) har i tidigare studier visat sig vara mer effektiv för att öka den maximala syreupptagningsförmågan (VO2Max) än lågintensivträning. Det finns få studier som undersökt sådana anaeroba intervaller som kombinerar maximal sprintning med efterföljande högfart och slutligen gång i normal takt. Syftet med denna studie är därför att undersöka vilken av löpningsmetoderna högintensiv intervall träning och lågintensiv träning ger mest ökad maximal syreupptagningsförmåga samt bäst aerob och anaerob prestationsförbättring.Metod: 9 män och kvinnor valde att frivilligt delta i studien och delades in i antingen en högintensiv eller lågintensiv grupp. Testerna bestod av ett Åstrandtest, 2,5 km löpning och 30m sprint. HIIT gruppens intervaller kallades 20:55:20 då deltagarna först sprang 20 sekunder maximal fart, sedan 55 sekunder i hög fart för att slutligen gå i 20 sekunder.