There is a change happening in the Swedish market of commerce. Studies indicate that the trend of the last decades; that external shopping centres are more attractive than centres of commerce, is about to turn. It is predicted that the centre of commerce will be the most attractive in the future.No matter how the market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these characteristics are called "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the determinants of attractiveness and b) each determinants' influence on customer satisfaction.

This thesis deals with the concept of soft balancing, traditionally defined as the diplomatic means of restraining a dominant state's ability to exercise its military power. As the dominant power in today's unipolar system, the United States, and other states? behaviour towards it, is the focus of analysis. The aim of this thesis is to explore the possibilities of developing the concept of soft balancing so as to include strategies to restrain also the political and economic capabilities of a dominant power. The thesis also considers the possibilities of soft balancing that small states ? to a large extent overlooked in existing theories on the subject - can possess.As a state with policies that aim to reduce the U.S.

Background: Society of today is characterised by greater dynamics and a constant demand for innovation and fresh ideas. This development is often named "the new economy" or "the knowledge society". Independent of how one chooses to name this society, most individuals seem to agree upon the fact that knowledge grows more and more important. New competencies, such as new knowledge and new forms of organising, will be demanded for corporations to be successful in the future. In recent years it has become more common with corporations based on projects.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

The economic analysis of building contracts is an unexplored field within Law and Economics. This paper makes an attempt to cast some light over the subject and encourage to more research within the field. The main purpose has been to describe why the actual price in a public construction project often turns out to be higher than the contract price and offer a way of handle that risk. In the paper a model is set up that shows an optimal contract given expectations on actual price and gaps in contracts. Cost increases for the buyer can mainly be explained by two situations.

Transportation of pigs might be a welfare problem. Stress during and after transportation can negatively affect the meat quality or cause carcass damages, which leads to major economic losses every year. The transportation chain can be divided into several stages; loading, transport and unloading. This literature review focuses on unloading of pigs from a transport. When arriving at an abattoir pigs can be fatigued and need to be as smoothly unloaded as possible.

Using a symbolic interactionistic analytical approach, this essay aims to study the socialisation of young women?s sexuality in treatment institutions for young women. Through qualitative interviews with staff members at said institutions, concerning their views on young female sexuality, and how they discuss sexuality with the young women in the institutions, my aim was to identify the socialisation of young women?s sexuality. I have also investigated how the staff experiences their own sex as an important factor in conversations about sexuality with young women, as well as the possible effect sexually mixed or sexually segregated institutions exert upon conversations about sexuality.

IKBT är en effektiv behandling för olika typer av problematik och terapeutstöd är en viktig faktor för behandlingens framgång. Det finns dock lite kunskap om vad terapeutstödet består av och vad i det som bidrar till behandlingens effektivitet. Syftet med denna uppsats är att undersöka vad terapeuter gör vid iKBT för depression och om detta har ett samband med behandlingsutfall. Data bestod av 644 e-postmeddelanden skickade från 5 terapeuter till 42 klienter vid en återfallspreventionsbehandling för egentlig depression. Kvalitativ innehållsanalys resulterade i 10 beteendekategorier.

Animal-assisted therapy had its large breakthrough in the 1960-ties when a psychiatrist named Boris Levinson discovered the great advantages of involving animals in the treatment of patients. Therapy with animals involves that animals are used in a systematic way, in a person's process of treatment. The most distinguished companion animal used within this area is the dog, but horses, cats, rabbits, birds, dolphins and the most common farm animals are used in animal-assisted therapy. Most animals that are to be used for this specific purpose need to be trained in order to maintain their physical and mental health, but also to minimize the risks for the people that are involved. Most studies within this research area are focused on the positive effects on the patients and less on the effects on the animals.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

The purpose of this study is to examine some factors that make a human grouse hunter to prolong and increase its hunting effort. The theory of optimal foraging is used for explaining their behavior.The data of this study is collected from a web-based inquiry from 2007 answered by grouse hunters in Sweden. The method that has been used is mainly bivariate statistics and logistic regression analysis.Key findings shows that an experienced grouse hunter has more than 5 times the chance of prolonging hunting effort when grouse density is high, compared to a beginner grouse hunter. On the same time experienced grouse hunters also stop hunting in advance when grouse density is low to a larger extent than inexperienced hunters. Other factors of importance for prolonging the hunting effort for a day are age and the travel distance to the hunting area.

The purpose of this study is to investigate the attitude of teachers regarding including democratic behaviour when grading students in social science. The purpose is also to investigate whether the teachers consider there to be a conflict between the right of freedom of speech and the democratic values that the school is supposed to make sure the students have when they graduate. The study also investigates the problems political decisions encounters when going from theory to reality.The theory of Ulf Petäjä on why the freedom of speechs is important, Robert Dahls theory about the democratic process and Anders Sannerstedts theory about converting political decisions to reality is what this study is based on.The study was carried out at three different schools; Teleborg Centrum, Växjö, Dackeskolan, Tingsryd and Centralskolan, Virserum ranging from the spring of 2006 and the spring of 2007. The method used except from litterature studies was interviews with active teachers.This study shows that teachers don?t think it?s acceptable to grade students based on their political ideology.

Based on earlier experiences of mathematics and mathematical learning, both as a student and as a teacher, I became more and more interested in how well the publicly accepted opinions about mathematics as an uninteresting, difficult and ?geeky? subject corresponded to reality. What do Swedish pupils really think about mathematics and is it possible to identify any differences in their attitudes based on the pupils? age?From this point of view the following questions were formulated:·What are pupils? attitudes towards mathematics in grades 3, 6 and 9 and how do they conceive their learning conditions?·Is it possible to detect any differences in the attitudes and preferences depending on the pupils? age?The result of this study compares well with previous studies done in this and overlapping fields and indicates that:·Younger pupils tend to have a better liking of mathematics but with increasing age that interest fades out.·Most pupils, without regard to age, consider mathematics to be one of the most important subjects, despite the fact that many pupils also find mathematics difficult and boring.·For pupils of all ages, the teacher is the most important factor in the learning process. Older students have more specific demands on the teacher for knowledge and pedagogical skills.·A high noise level, talking and disturbances in the classroom are the most bothering elements when it comes to learning mathematics.

Det coachande ledarskapet är ett ledarskap som fokuserar på samspelet mellan ledare och medarbetare. För att studera detta ledarskap så har syftet med denna undersökning varit att undersöka upplevelserna av detta ledarskap som personer med beteendevetenskaplig utbildning har. Resultatet visar att undersökningsdeltagarna värderar relationen mellan ledaren och medarbetaren som det grundläggande i ledarskapet. Förutom det coachande förhållningssättet i ledarskapet så handlar det också om hur ledaren är och vilka egenskaper han eller hon har. Det viktigaste är att ha kunskap om sig själv och sitt eget beteende som ledare och här är emotionell intelligens betydelsefullt.

This study investigates, through parental evaluations, communicativeand adaptive abilities within a group of children with various developmentaldisorders, after the parents had participated in AKKTIV (Augmentative andAlternative Communication ? Early Intervention) parental education. The studyalso investigates through case studies how parents experience the influence ofAKKTIV-intervention in their children?s development a few years aftercompletion. The parents estimated their children?s abilities using three differentquestionnaires; the Swedish Communicative Developmental Inventories(SECDI), Vineland Adaptive Behavior Scales-II (VABS-II) and parts of theform? Parents? perception of the interaction with their child?, before and afterthe intervention.