The aim of this study was to give an insight of the construction of girls in their relationships with friends and lovers in the Swedish magazine Julia. The magazine turns to girls of age nine to fourteen. The research questions were 1) What is the construction of the girls in their relationships with friends and lovers about in Julia? 2) How are girls constructed in their relationships with friends and lovers? Three issues of the magazine from the winter of 2014 were selected as material for the study. Critical discourse analysis (Fairclough, 1992, 2010) was the point of departure in the analysis.

The aim of this study is to analyse how children?s literature for ages 6 ? 8 is adapted to pupils with reading difficulties. The material used for analysis in this study is six children?s books, examining some of the criteria by which a text is classified as easy-to-read. The result of the analysis shows that there is a possibility for pupils with reading difficulties to read something other than easy-to-read literature if it is carefully selected.

The present study deals with task-oriented conversations between a person with hearing loss and a relative or friend. The purpose was to investigate how the participants in the task-oriented context co-construct understanding, and to focus on different kind of repair strategies that the participants may use to make the hearing loss relevant in the conversation. The method used was Conversation Analysis (CA). The material consisted of eight videotaped task-oriented conversations between a person with hearing loss and their significant other. Altogether eight persons participated in the study ? four of them had a hearing loss and the other four had normal hearing.

This study aims to investigate and describe the direction of the ideological development of the Swedish gymnastics association Gymniska Förbundet. Between 1928 and 1932, this organization transformed from a purely gymnastic and cultural association into an influential platform for the production of Swedish nationalist ideology. Based on theories of National Socialism?s formation within modern society, the analysis focus on the conditions regulating Gymniska Förbundets relation to modernity. Thus the study examines the association?s ideas in relationship to the concept of modernity.

Föreliggande studie syftar till att med hjälp av interaktionsanalys utifrån CA-principer (Conversation Analysis) undersöka interaktion i logopedisk gruppbehandling för barn med språkstörning samt att undersöka huruvida behandling implementeras i hemmiljö. Interaktion mellan såväl barn, logopeder som vårdnadshavare belyses. Materialet i föreliggande studie samlades in på en logopedmottagning i södra Sverige samt i deltagarnas hemmiljö. Totalt filmades sju behandlingstillfällen, fördelat på två olika grupper. Fem behandlingstillfällen filmandes från en av grupperna varav de resterande två spelades in i den andra gruppen.

Based on the concept of rhetorical situation, the purpose of this study is to compare and describe the three Socialist leader's May Day speech from the years 1954, 1978 and 2011. The results of the analysis showed that there is a big difference in how the leaders chooses to appeal to the rhetorical audience. Erlander, 1954, never appealed directly to his audience which Palme, 1978, did both initially as repeatedly throughout his speech. Juholt, 2011, has a personal and frequent appeal which is repeated throughout his speech, which is interpreted as a sign of the intimization of the public language. It proved difficult to discuss the Socialist rhetoric as one unified form.

The purpose of this Masters thesis is to examine literature on current media events. We see a close relationship between this literature and the media society where we relate Manuel Castells theory of the network society. In this thesis we have chosen books which give different views on three major media events in Sweden: 1 the assassination of Anna Lindh, the former Swedish Minister for foreign Affairs; 2 the Knutby murder and; 3 the Tsunami disaster in Southeast Asia. These books combine fact and fiction in their writing which in media science is called faction. This form of writing has similarities to genres like new journalism and documentarism and can be problematic for the reader in terms of genre expectations because of the mix of fact and fiction.

This thesis discusses the theory of securitization in relation to the issue of irregularmigration, from EU level to national level. By using discourse analysis, the purpose isto explore whether the discourse leads to practice when it comes to nationalimplementation of EU debates on return policy. The material used in this workconsists of policy documents regarding the Return Directive from the EuropeanCommission as well as the Reva Project in Swedish migration policy. The mainobjective of the Reva Project is to make the process of returning irregular immigrantsmore effective and it has been strongly criticized, both by media and public opinion.The conclusion of this case study is that even if the security rhetoric may appearstronger on the EU level, the main elements of the security discourse are stillportrayed in the implementation on the national level. Based on this analysis we canmake the presumption that discourse develops into practice in the case of returnpolicy in the EU-member state relation..

The purpose of this essay was to explore how the concept of gender identity is constructed, by doing a discourse analysis of texts from two different perspective discussing intersexuals, and to define the areas where the discourses doesn't agree. The two perspectives were; feminist- and medical perspective.How are sex/gender identity constructed in the chosen articles?What themes can be seen in the discourses?My method was discourse analysis. A discourse can be described as a way of talking about and understanding a part of the world. The analytics task is to define the discourses, which the world is constructed by.The areas of conflicts have been found.

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.

If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. Customers with the highest increased response from the campaign will be selected and thus may increase the company?s return. Incremental response analysis is applied to the mobile operator Tres historical data.

This thesis investigates how crime prevention is represented with the aim of preventing and reducing youth crime in two crime prevention strategies for Croydon in England and Stockholm in Sweden for the period 2022-2026. The aim of this thesis is to contribute to increased knowledge and deeper understanding about how crime prevention is represented by prevailing discourse in policy documents against juvenile delinquency in Europe by conducting a comparative analysis. The study was conducted based on Carol Bacchi?s theory ?What?s the problem represented to be?. Three adapted questions from the WPR approach were translated to critically discourse-analytically examine two policy-oriented strategies against youth crime on local level in Croydon and Stockholm.

This thesis is about new technology in academic libraries in the form of Patron Driven Acquisition. As libraries take part in the digital era, a new model of patron driven acquisition has emerged. This model gives users more influence over the libraries electronic book collection. The collection development model changes libraries traditional role in the collection development process, from collecting for the future to the present.The purpose of this thesis is to gain knowledge of what acquisition librarians think about the effects of PDA on the collection, the acquisitions role and the cost structure. The theoretical framework relies on Christensen?s theory about disruptive technology and was used to interpret outcomes of new technology in libraries and its staff.Five librarians from four different Swedish university libraries were interviewed using a qualitative semi-structured method to carry out the investigative part of this thesis.

This essay consists of a heuristic analysis of referents in the Swedish educational act, leaning on the methodological guidelines of discourse analysis. The overall aim of the essay has been to analyse in what way language in the educational act works as guidelines and law in relation to teachers? work. To correspond to this aim an openly structured questionnaire has been used, providing an empirical view of how teachers understand certain words, or referents, in the educational act. This empirical data has then been shaped to a spectrum view of the definitions of the referents showing a number of deductable facts, including the significance of the apparent use of institutional and professional language, which then have been viewed from two theoretical perspectives.

The purpose of this thesis is to investigate and analyse factors that may have an influence and can affect a brand?s development and change over time. By doing this we want to clarify which factors it is important for a company to understand and gain control over.To find the answer to our thesis we have carried out six semi-structured interviews which all were of qualitative character. The reason why we chose to work with the qualitative methodology was mainly that we wanted to achieve a deeper knowledge about our choice of subject. The empiric data that we have gathered have been compared and combined with our theories and resulted in our analysis which made us gain a deeper understanding of our subject.