Purpose: When the Deepwater Horizon oilrig in the Gulf of Mexico faced disaster in late April 2010, news coverage immediately began of the disaster that would unfold. BP took the blame and its financial resources were strained as it struggled with stopping the oil leak, cleanup work as well as its PR image. While the US took many blows of the consequences to ecosystem and tourism, financial consequences swept across the world, mainly Britain, where BP had its headquarters.The event gives an excellent chance at comparing the media coverage from both the US and Britain. By studying The Daily Telegraph and The New York Times, we want to see both similarities and differences in the themes they focused on as well as seeing trends in the themes over time.Theories: The theory chapter is heavily based around the Agenda-setting theory in the media communication field.Methodology: A quantitative content analysis (QCA) of some 500 news articles in The Daily Telegraph and The New York Times from April 22 to July 15. The QCA was made to find the main theme of articles to give us data on how many articles of each theme, as well as their distribution over time.

Bakgrund: Skolios är en ryggradskrökning och det är viktigt att hitta orsaken då behandlingen är beroende av skoliosens utseende. Röntgenundersökningar bör endast användas när behandling av skoliosen övervägs då onödiga stråldoser bör undvikas. Ju mer strålning en patient får på sig desto större risk för cellskada. Röntgensjuksköterskor bör alltid arbeta för att försöka minimera stråldosen vid röntgenundersökningar.Syfte: Syftet med aktuell studie var att jämföra olika skoliosundersökningar på två röntgenavdelningar för att fastställa om någon skillnad i stråldos uppstod mellan dem.Frågeställning: Är det någon stråldosskillnad mellan en konventionell skoliosundersökning och en skoliosundersökning med genomlysningsutrustning?Metod: I ett konventionellt undersökningsrum och i ett genomlysningsrum tillfrågades 30 patienter om längd samt vikt och undersökningens Dos Area Produkt (DAP)-värde dokumenterades.

Vertical hydropower units has a rotating mass of up to 1000 tons. For the generator and turbine to work well the rotating system is required to be centered in relation to the surrounding structure. This is achieved by means of radial bearings. The dynamic characteristics of these bearings have a strong impact on the overall rotational dynamics of the total system and thus influence the vibrations in the unit. At Vattenfall Research & Development in Älvkarleby ongoing research is taking place on how the bearing parameters should be represented in the rotor dynamic calculations.

Sustainability work is something that is emphasized more and more. Corporate Social Responsibility, CSR, is discussed and the question of how much responsibility companies should really take is frequently in the news. Companies tend to ask themselves how much responsibility they should take. CSR is a common concept of companies environmental and social work and a concept we tend to see here and there in our modern society. CSR includes companies? social responsibilities, both in terms of carbon footprint, working conditions, social responsibility and more.

Penicillin G (benzylpenicillin) is the most commonly used antimicrobial substance used in equine medicine today. Two forms of penicillin G are available for equine use; one form is the poorly soluble penicillin G procaine and the other is the very soluble sodium salt. Although penicillin has a wide safety margin and is considered to possess a good tolerance, reactions due to side effects are sometimes encountered, which commonly is named ?penicillin-shock?. The etiology behind penicillin shock in horses is not completely understood, but the most common reason is believed to be procaine toxicity.

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

Background: Many authors consider knowledge to be a significant source for competitive advantage. Replicating companies found their competitiveness on an ability to leverage its knowledge base by replicating its business model in new contexts, a process often referred to as the McDonalds approach. Several authors emphasize that an efficient method for knowledge transfer may increase the risk for imitation. Purpose: The purpose of this study is to examine in an explorative manner how strategies for replicating complex knowledge systems are employed and developed. Furthermore, our ambition is to explore the notion of replication strategy.

BakgrundPrevalensen av demenssjukdomar förväntas öka globalt. Det finns många former av demenssjukdomar men gemensamma drag är att hjärnans nervceller bryts ned och dör i snabbare omfattning än normalt. Fortskridandet av sjukdomen leder till att de som insjuknar förlorar många av sina tidiga kognitiva, fysiska och sociala förmågor. Läkemedel är av begränsad nytta och därför är olika former av icke-farmakologiska interventioner en integrerad del av vården av personer med demenssjukdom. Reminiscensterapi är en sådan metod som med hjälp av så kallade minnesväckare framkallar tidiga minnen.

The EU market is being deregulated, which sees Swedish farmers that have traditionally been governed by different support systems being forced to adapt to a free market system and having to deal with the concept of supply and demand. The farming sector has during the past several years experienced harder conditions and the deregulation of the market has directly affected farmers. The need for entrepreneurs and that way of thinking has been identified (McElwee, 2006). Swedish farmers are neither familiar with a free market or being required to think in an entrepreneurial manner, does this therefore implicate that Swedish farmers are not entrepreneurs?LRF is a national farmers? organization in Sweden and functions as a support for Swedish farmers.

The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

The purpose of this essay is to examine how Irish people on a rural location practice their faith in everyday life. The intention is also to find out what strategies my interviewees use to negotiate the abuse scandal and what their thoughts on the Catholic Church are. The material mainly consists of interviews with seven people part of a rural parish in Ireland. My research also entails smaller observations and conversations in the homes of the participants.The results indicate that they all consider themselves religious, however not all Catholic. All of the participants integrate their religion in everyday life.

Denna uppsats undersöker hur politiska konflikter varugörs till turism via texter på Internet. Uppsatsen syftar till att undersöka hur en plats som präglats av en politisk konflikt i modern tid använder sitt historiearv i turistisk marknadsföring. För att få svar på studiens frågeställningar genomfördes en kvalitativ textanalys på fyra utvalda hemsidor på Internet, varav samtliga av dessa aktörer är från Bosnien & Hercegovina och har ett huvudfokus på staden Mostar. Uppsatsen har vidare två frågeställningar. Den första lägger vikt på att besvara vilken typ av information eller tema som dominerar vardera undersökt hemsida.

Regional identitet är ett begrepp som ofta nyttjas då man talar om regioner som sociala och politiska rum. Det är dock svårt att definiera vad identiteten egentligen består av och hur den påverkar människans handlingar. Den regionala identiteten kan exempelvis ta sitt uttryck i lokalbefolkningens inställning och attityd gentemot turism. Detta har i viss utsträckning betydelse för resmålets framgång samt för relationerna mellan de lokala aktörerna. Föreställningarna kring regional identitet präglar således turismen och destinationens turistföretagare.

Efterfrågan i service- och turismbranschen varierar mycket beroende på säsong. Detta gör att även behovet av personal varierar och måste anpassas genom tidsbegränsade anställningar. Varje säsongsstart innebär ett flertal nyanställda med behov av integration i företaget, dess servicefilosofi med mera. Säsongsanställda har ofta mycket kundkontakt och representerar företaget utåt. Det är därför viktigt att motivera och integrera den säsongsanställde.

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.