The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman.We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation.The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values.

?Multimedia and museums - A thesis about expectations, problems and new target audiences? is a thesis about what it means for museums to work with multimedia in it´s public activities today. This paper also focuses on how this development is received by museum employees. Amongst other issues questions concerning new target audiences, application areas and economy is discussed. References are made to both the current discussion about new media and more traditional issues concerning museums, like authenticity for example..

In the year of 2006 I moved to South Africa for a year, a land that has fascinated me because of its history. During the time of my stay I became very surprised how strongly apartheid permeates the community where the white South Africans today are building walls around themselves. Through media we get surrounded with pictures that media creates and to find information regarding what?s happening in the world this is, most often, the primary source. Therefore I believe it?s interesting to explore how two different local newspapers from the county of Kalmar, with two different ideologies, present pictures of the same event, namely the revolt of Soweto in 1976 and how these two newspapers relates to racial policies.

Filmen "The Truman show" har använts som utgångspunkt för att diskutera hur människor uppfattar verkligheten utifrån sin livssituation. Tankar angående verklighet, media och tillvaro används för att diskutera filmens karaktärers medvetenhet och kunskap om sin egen situation. Då filmen handlar om Truman som filmas dygnet runt och sänds i en direktsänd TV-show över hela världen, utan att han vet om det, diskuteras även vilken roll media har för att skapa mening i människors vardagliga liv. Media används också för att förklara, enligt Truman, konstiga händelser vilket är meningen för att kunna hålla honom fortsatt omedveten om sin sanna tillvaro. Då personerna i filmen har olika kunskaper och erfarenheter om sin tillvaro, tas även tankar om detta upp för att visa på vad det är som gör att människor accepterar eller ifrågasätter sin situation.

Nio procent av svenskarna uppger att de har blivit mobbade på sin arbetsplats. För det mesta är det en överordnad som är förövaren. Mobbningen yttrar sig genom olika handlingar men gemensamt för de individer som drabbas är att det innebär stora konsekvenser för hälsan, och det är inte ovanligt att de slås ut ur arbetslivet helt. Mobbning innebär också stora ekonomiska kostnader för organisationen där den sker och för samhället i stort. Syftet med denna studie har varit att genom en diskursanalytisk ansats med retoriska inslag studera hur bilden av mobbning bland vuxna i arbetslivet konstrueras i och genom media.

Examensarbetet handlar om döva ungdomars identitet och medias roll under tiden döva ungdomar skapar och formar sin identitet. Undersökningsgruppen är döva ungdomar 12-17 år, flickor och pojkar. Samt media- drama/rörelse lärare. Frågeställnignarna är: "Hur skapar och formar döva ungdomar sin identitet? "Vad är avgörande för döva ungdomars identitetsskapande? "Vilken roll spelar media för döva ungdomars identitet?" "Vad för slags medieformer använder döva undomar sig mest av?".

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

Today, many discussions are taking place through different platforms concerning the huge problem of ill health within modern society. Ill health tends to affect both children and adults. For the adult sector ill health may lead to doctor?s notification of illness in the short term and on the long term permanent disability benefit. In the Mass Media there are often articles published that point out the rising number of people with sick pay and people being given permanent disability benefit.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

Det senaste året har jag arbeta med analys av digital mediehantering, digital media som ett informationsverktyg samt tekniken bakom det. ?Hur kan man göra saker mer effektivt?, ?är webb-tv något för Försvarsmakten att använda sig av i syfte att göra sitt informationsflöde mer effektivt?, både internt och mot allmänheten. Föreliggande arbete tar upp tekniken bakom dessa områden, jag försöker även förklara hur relativt enkelt det kan vara att integrera dem i en existerande organisation utan att göra dyra omorganisationer. Jag har även inventerat AMF och FM media på deras utrustning, teknik och gjort en lista på vad som är användbart och på vad som bör tas bort inför en omstrukturering.

This case study is an attempt to give empirical support to Georgio Agambens theory, regarding how the exceptions from the constitutional order should be regarded as a constant element in modern societies. The purpose was to investigate if Agambens theory is valid in the Swedish context. The exception, as definied by Agamben, is a reappearing phenomenon, which implies that the constitutional order is fragile. Individuals and groups are transferred into ?homo sacers?, meaning people that is to be regarded as legally naked, and offset from the rest of society.What then is it that make the legal norms fragile? In this thesis I will discuss the causality of moral panic.

I dag lider ca 25-35 % av skolungdomar av psykisk ohälsa. Tidigare forskning har visat att denna ohälsa beror på att ungdomar sover alltför lite, vilket i sin tur associerats till en ökad användning av sociala media. Orsakssambanden är emellertid oklara och varierar mellan studier. Av den anledningen genomfördes en enkätstudie på gymnasielever, för att ytterligare belysa hur sambanden ser hos svenska ungdomar.I undersökningen användes två frågeformulär bestående av en reducerad version av KASAM, ett sömnformulär, samt frågor angående sociala media.I studien deltog 51 elever (M: 18.0 år, SD 0.35), varav 22 kvinnliga och 28 manliga elever i ÅK 3. Resultatet visade att cirka hälften av eleverna (49 %) ansåg sig sova signifikant kortare tid än vad de önskade (p<0.0001).

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.