AbstractThe opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. ?Framing: Toward Clarification of a fractured paradigm? by Robert M.

This study aims to investigate how and why teachers use social media to reach their students, and how they handle different levels of computer literacy among students.The purpose of this study is to investigate the experience of teachers using social media in their teaching. I have done interviews with two teachers, who use social media in different ways. One of the teachers makes her students publish their work on the Internet on wiki-spaces, and the other one use Facebook for discussions and teamwork. This report uses the pedagogy theories laid forth by Vygotskij as a vantage point to analyze the answers from the teachers. I have also looked at some of the published student texts on the Internet.This study concludes there are students who don?t have access to computers and Internet at home.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

Title: When municipalities are keeping upAuthors: Hansson Käll, Ida; Jonasson, MikaelaTutor: Waks, CarolineCourse: Bachelor thesis, 15hp, Department of Business Studies, HT 2010Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. Swedish municipalities have began to use social media in their daily communication with the environment, but a problem has been raised about how public organizations should organize their social media when formal guidelines from the government are missing.Objective: The objective of this thesis is to examine how eight Swedish municipalities have organized their use of social media due to the lack of official guidance from the government, and also what difficulties that have occurred during this process.Method: The method used is qualitative with data collected through interviews with one respondent from each municipality.Results: The result show that the organizational solutions varies through each municipality but also the choice of social media. It has been important for municipalities to have someone in charge of the new communication tool since social media is a fast and communicative channel. Seven out of eight municipalities have already developed or are in process of developing their own formal guidelines on how to use social media.

AbstractI denna studie kommer vi undersöka hur maskuliniteter framställs i utvalda exempel från tidningen King of Sweden. Vi vill besvara våra frågeställningar kring hur maskuliniteter uttrycks i de utvalda bild- och textexemplen från King och vilka uttryck och egenskaper som kan uttolkas tillhöra dessa. Vidare undrar vi om någon av dessa maskuliniteter kan tolkas som en föredragen och dominerande maskulinitetstyp tack vare de egenskaper och värden den representerar. Slutligen vill vi se till tidningens presenterade stadgar om förutbestämt uttryck och innehåll för att undersöka hur väl dessa stämmer in i de text- och bildexempel som väljs ut.För att försöka besvara frågeställningarna söker vi efter mönster i bild och text ur ett flertal nummer av tidningen. Dessa mönster tolkar vi som exempel på uttryck av tidningens sätt att framställa maskulinitet, där vi ser om samma typ av egenskaper eller uttryck återkommer i flertalet nummer.

Syfte: Syftet med den här uppsatsen är att undersöka hur maskulinitet och maskulin homosocialitet konstrueras i två avsnitt av The O.C. Inom mediestudier finns mycket forskning kring genus, men ofta ur feministisk synvinkel och med anledning av detta ville jag med den här uppsatsen fylla en lucka och se hur maskulinitet konstrueras i ett populärkulturellt material. Förhållandet mellan sociala och fysiska egenskaper, såväl som förhållandet mellan män och grupper av män låg i fokus för analysen.Metod: Ur seriens första säsong valdes två avsnitt där maskulin interaktion fick stort utrymme. Dessa har analyserats med en modell för narrativ analys hämtad från Selby & Cowderys bok How to study television (1995). De två avsnitten analyserades var för sig, och varje avsnitt delades upp i tre sekvenser som alla analyserats för att finna deras explicita och implicita meningsinnehåll.Teori: R.W Connells bok Maskuliniteter (1995), såväl som annan maskulinitetsforskning agerade teoretisk grund.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

Syftet med uppsatsen är att undersöka den diskurs som följde i svensk media efter migrationsverkets beslut att ge syriska flyktingar permanent uppehållstillstånd.Metoden som vi har utgått ifrån är kritisk diskursanalys och innehållsanalys. Som data har vi valt ut tolv artiklar och två TV-program.Resultatet visar att media äger den makt som gör att de får avgöra hur ett sådant beslut ska presenteras och diskuteras. Resultatet visar även att media använder idag en annorlunda diskurs jämfört med 1980 och 1990 talet.Media kan med sin makt avgöra vem som ska/inte ska uttrycka sig. En ?Vi? och ?De? skapas av media som skiljer mellan den etablerade och den oetablerade i samhället.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

Uppsatsens syfte är att undersöka hur framställningen av maskulinitet konstrueras i två utvalda episoder ur situationskomediserien Two and a Half Men. Uppsatsen ämnar undersöka hur de tre manliga huvudkaraktärernas maskuliniteter ser ut och hur de skiljer sig åt samt vilket specifikt maskulinitetsideal som framhävs tydligast i serien. Uppsatsen ska granska vilken eventuell betydelse de två vuxna männen har för hur pojken formar sin manlighet. Undersökningen ska utföras enligt en metod för analys hämtad ifrån boken How to Study Television av Keith Selby och Ron Cowdery, med inriktning på narrativ då denna metod är framtagen för att applicera på television. Uppsatsens teoretiska ram omfattar teorier och begrepp som rör maskulinitet och därmed är relevanta för analysen. Dessa är uppdelade i två motpoler; det traditionella maskulinitetsidealet dit Raewyn Connells teori om den hegemoniska maskuliniteten och begreppen vänskap och homosocialitet tillhör, respektive det moderna maskulinitetsidealet med postfeminismen och begreppen genuskris och konvergens i spetsen. Den utförda analysen visar hur de tre manliga huvudkaraktärernas maskuliniteter framställs genom narrativets övergripande mönster i de två analyserade episoderna.

In our case study we investigate how media chose to illuminate the process of court proceedings concerning a one specific rape case in Sweden during the spring and autumn 2007. For our study we have chosen to investigate two Swedish daily newspapers, one known to be a serious morning newspaper, Dagens Nyheter, and the other an evening tabloid newspaper Expressen. We would like to see whether the reports of the trial diverge and if that is, how they differ.The rape took place in Stockholm?s posh area named Stureplan in March 2007. The two men 21 and 25 years old, accused for the crime were acquitted after the first instance.

The aim of this study was to seek knowledge about how the media audience interprets media representations of immigrants as well as the construction of ?us? and ?them? that is created from the media report.We implemented two focus group interviews, one containing only ethnical Swedes and one holding a variety of people with different ethnical backgrounds. The focus groups got to read nine news articles from different Swedish news papers selected by us, based upon previous research. These articles got to serve as the basis of the discussion.To supplement the focus groups, which got to represent the media audience, we also interviewed two different persons we choose to call informants, whom are both immigrants and are or have been politically active and often appear in local media.The interviews were our empirical material which was used for analysis. The method we used was qualitative analysis of meaning and was based upon a hermeneutic starting point, meaning that all humans are interpreting beings.

How do the Swedish police get represented in news media and how does that representation differentiate from other media channels where the police have full control over what is said? Through a discourse analysis of news texts and extracts from the police own webpage and Facebook page, we claim that the discourse in newspapers and the discourse on the webpage and Facebook page is pretty much the same, only packaged differently..

Syftet med uppsatsen är dels att undersöka om mediefenomenet Pär Ströms jämställdistiska diskurser går att förstå, genom att knyta an till maskulinitetskonstruktioner. Även hur dessa diskurser förhåller sig till könskategoriseringar och heteronormativitet. Delvis genom att undersöka hur subjektspositionen kön konstrueras i dessa diskurser. Det empiriska materialet utgörs av två böcker skrivna av Pär Ström. Det teoretiska ramverket som tillämpas i analysen är diskursteori, queerteori samt maskulinitetsteori.