Fotboll är idag världens största sport, den utspelar sig på jordens alla hörn, från arenor med kapacitet på över hundratusen besökare till division 6 Östra Götaland. Den speglar på många sätt samhället och dess många sociala skeenden. Detta innebär att den sociala kulturen och de identitetsskapande processer som omger sporten är minst lika intressant att se närmare på, precis som med resten av samhället. Denna antologi handlar om hur fotboll och identitet kan kopplas samman i allt från läktarkultur till konsumtion. Roberts ?Mann kan väll ha vikka skor som helst?, beskriver i den första delen om hur varumärkesföretagen idag marknadsför identitet i samband med sina produkter.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

?Life on a delicate thread?Baptism and godparenting in Bottnaryd and Ulricehamn 1781-1783The aim of this study is to discover if there were differences between the baptism traditions maintained in a typical rural parish and in an urban town parish in the period 1781-1783 and to suggest possible reasons for any differences found. Baptism records from rural Bottnaryd parish and the town of Ulricehamn were studied and compared. In both communities, parents were anxious to have their child christened on the day of birth or the day after. They did not want to wait until the following Sunday, as church law prescribed. Infant mortality was high and if the child died before it was christened, it would not go to heaven.

Syftet med studien är att är att studera skillnader i mottaglighet för emotionell smitta, anknytningsstilar och personlighets drag så som temperament och karaktär är hos personer diagnosticerade med Asperger jämfört med personer som inte har någon diagnos. Ett annat syfte är att studera samband mellan emotionell smitta, anknytningsstilar samt personlighetsdrag såsom temperament och karaktär. Åttioåtta försökspersoner deltog i enkät studien varav femton personer hade en Asperger diagnos och resterande sjuttiotre inte hade någon diagnos, i enkäten fick de svara på 293 påståenden som involverade emotioner, anknytning och personliga temperaments och karaktärsdrag. Samband och skillnader mellan grupperna undersöktes sedan. Resultatet visar att det existerar skillnader mellan grupperna.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

Syftet med arbetet var att belysa omvårdnadspersonalens upplevelser av patienter med självskadande beteende samt vården av dem. Arbetet hade en beskrivande design, 21 sjuksköterskor och skötare/undersköterskor från somatisk och psykiatrisk akutmottagning deltog i arbetet. Data samlades in via semistrukturerade intervjuer och analyserades utifrån kvalitativ innehållsanalys. Resultatet redovisas i form av tre kategorier som bildades utifrån följande koder. Kategorin ?emotionella problem? bildades utifrån koderna frustration, irritation, sympati, manipulation, vanmakt över onåbara patienter, maktlöshet, oro och beskriver omvårdnadspersonalens upplevelser av patienter med självskadande beteende.

Through the birth and arise of the Internet people has been given great opportunities to make selective selfpresentations online, which in the long run has resulted in an easier retaining of the self- esteem than in the offline world. Simultaneously, the self- esteem has been viewed as a cause for both success and failure since it plays a vital role regarding our attitudes, emotional reactions and behavior. On this basis I wanted to study the relation between self- esteem and self-presentations closer. The purpose of the study is to describe and analyze how some users who publish training photos of themselves on Instagram experience how they present themselves within this forum and how these presentations affect/ are affected by their perceived self-esteem in their everyday life. The study is based on theories regarding self- esteem through Maslows? hierarchy of needs, the inner and outer self-esteem, and social comparisons.

This Masters thesis is a study of the truck-driver profession and their use of libraries located in gas-stations and restaurants along the highways in Sweden. The reason for this interest is the positive trend that has occurred concerning men without any university education and their reading-habits, that is due to their increased interest in listening to audio books. This challenges the general opinion that this group is not particularly interested in reading literature. Questions posed in this study are: How do the truck-drivers relate to the activity of reading literature, what part does the road-libraries play, and how can the services that the road-libraries offer be improved according to the truck-drivers. The method used in the study is interviews made by telephone.

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

I Sverige i dag, är män underrepresenterade i förskolan, cirka 3% av arbetskraften är män. Utbildningsstyrelsen i Sverige, Skolverket, försöker ändra på detta genom elevrekryteringskampanjer riktade mot män. De upprättar också nätverk inom universiteten för att öka antalet manliga sökande i förskoleutbildningen och för att minska antalet män inom detta område som dra sig tillbaka. Det huvudsakliga syftet med denna studie var att avgöra vilka kvaliteter och / eller egenskaper män har som är tillgångar till förskolor i Sverige. Känner barn och förskollärare ett behov av män i förskolan, och i så fall, hur definieras dessa behov? Undersökningen sker genom observationer och intervjuer med tio pedagoger i två förskolor; Men endast en av dessa lärare var män.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

AimThe purpose of this study has been to examine attitudes towards dance in a broad sense, among Swedish schoolchildren. The study has been done with three different questions in mind: What do pupils think and express about dance? Are there any differences in attitude towards dance between girls and boys? And how do the pupils relate to gender conceptions in connection to dance illustrations?MethodEight pupils 12 ? 14 years of age have been interviewed separately during physical education lessons. During parts of the interviews dance illustrations were used in order to encourage the pupils in their discussions, especially when asked to relate to dance and gender conceptions. The statements have been interpreted from a gender theoretical perspective.ResultsMy interview study shows that male pupils to a larger extent than female pupils inhabit hostile feelings towards dance as part of physical education lessons.

Syftet med denna studie är att ta reda på om, och i så fall hur, en eventuell genusordning kan ta sig uttryck i en bestämd till synes könsneutral lek i skolans undervisning i idrott och hälsa, bland elever i årskurs fyra och fem. För att svara på syftet använde vi oss av följande frågeställningar; Uttrycks en hierarkisk genusordning, även i tillsynes könsneutrala lekar i skolämnet idrott och hälsa? Och hur tar den sig i så fall uttryck? För att svara på detta utfördes sju stycken, femtio till sextio minuter långa observationer på fyra sydskånska skolor. Observationerna, i vilka vi i varierande grad agerade deltagande och ickedeltagande, planerades och utfördes under en lektion i idrott och hälsa i vardera grupp: en grupp i årskurs fyra i och sex grupper årskurs fem. Uppsatsens teoretiska utgångspunkt beskrivs i Yvonne Hirdman samt R.W Connells socialkonstruktivistiska och feministiska tankar om samhällets kulturella genusordning. En ordning där normen är hegemoni där män och maskulinitet är överställda kvinnor och femininitet.