This study is about gender stereotypes that occur in the magazines of ELLE and KING's advertisements in 2014. The purpose of this inquisition is by using a gender perspective to examine the interpretation of women and men, compare how they relate to the traditional gender stereotypes. To answer our purpose of this study, a selection of 400 advertisements were analyzed based on it's content and visual expression. Through a content analysis, we could measure the frequency of 18 variables and put them in relation to each other to grasp the differences that exist between the genders. The results are presented in bar charts based on the variables that proved most interesting outcome between the genders.

Ett lågtröskelboende vänder sig till individer med missbruks- och boendeproblematik där intentionen är att erbjuda individen stöd i dennes alkoholproblematik samt en trygghet i boendet utan att ställa krav på nykterhet. Studiens syfte var att undersöka fenomenet: upplevelsen av att bo på ett lågtröskelboende utifrån ett brukarperspektiv, samt vad flytten till lågtröskelboendet har inneburit för de boendes livskvalitet. I analysen användes ett fenomenologiskt perspektiv med livsvärldsteorin som utgångspunkt. Resultatet visar studiens fenomen som existentiell samhörighet i alkoholmissbruk. Den delade alkohol- och boendeproblematiken gör att de boende upplever sig som jämlika med varandra, vilket också skapar en känsla av gemenskap och tillhörighet.

The aim of this essay is to answer the question of how, and in what ways Martina Bigert?s and Maria Thulin?s picture Allt om min buske (literally, All about my bush) is queer. Inspired by Judith Butler?s idea of the heterosexual matrix, and Michel Foucault?s discourse I attempt to investigate how sex and sexuality are described in relation to heteronormativity, and if Allt om min buske is either norm-breaking or norm-creating in a wider perspective. This study concludes that antinormativity and queerness are evident within the framework of the picture.

Take your phone out from your pocket and look at it. Chances are that a certain California-based company made it; in 2013, it was quite likely. If you flip it over and remove the shell you have added (or look through the protective film), you might also learn that it was assembled in China. Flip it over again and look at the picture of something or someone you find great affection for, protected by yet another thin film. While who made it and who assembled it might vary, and it does not matter from now on, the other parts about protective barriers and personalization might be more accurate.

This essay examines Finnish artist Iiu Susiraja?s self-portraits in relation to Western traditions and tropes of the genre from the 20th century until today. I use an iconological/iconographic model to describe and to further interpret the images. The purpose is to find out which norms and conventions, within the art sphere and society as a whole, that Susiraja?s images reproduce or revolt against.

Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media?s portrayal of male and female athletes.Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes..

Background: Moral distress is an increasing concern among nurses in their workplace. Previous research has suggested that moral distress is associated with ethical climate and job dissatisfaction. Economic restraints in the organization have led to loss of nurses from the workplace. Aim: To examine nurses experience of moral distress and their causes. Method: The study was a literature review. Twelve articles were used in the study.

The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows:?How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?.We chose the titles for analysis based on our mapping of the published literature and took into account the authors? gender and age as well as the main themes of the books. As theoretical base for our analysis we used Marias Nikolajeva?s table of gender stereotypes in literature.

The aim of this research is to do a comparison between students? view of equality in secondary school and in gymnasium. The research begins with four focus groups, two on each grade to conduct material. The focus groups with girls and boys were separated from each other. With help from the researcher, acting as a moderator in the focus groups, the students have discussed advertisement and what message it convey.

Den psykiska ohälsan bland unga kvinnor ökar i samhället idag.  Självskadebeteendet kan vara ett sätt för dem att lindra sin ångest. Tidigare forskning visar att sjuksköterskor upplever en vanmakt och osäkerhet inför denna patientgrupp. Syftet med denna studie är att, genom kvalitativ analys av fyra självbiografier, beskriva unga kvinnors upplevelser av självskadebeteende. Resultatet bygger på fyra huvudkategorier med vardera två subkategorier som illustreras och förtydligas med citat från författarna. Huvudkategorierna speglar fyra områden som har stor betydelse för utvecklingen av självskadebeteendet.

Sweden has an active and growing culture of feminist comic book artists that use comedy as a mean of disseminating political ideas and critic. In this essay I do a reparative reading of Sara Granér?s comic book All I Want for Christmas is planekonomi in order to find out if it advocates alternative orders and/or ways of expression. By exploring what the comic book does to me as a reader and how, using the term ?skev? ? a hybrid of queer that examines normativity not strictly tied to sexuality ? and gulesque theory ? a mix of feminism, cuteness, the grotesque and riot grrrl ?, I show that the comic book, through the use of comedy, works as a trojan My Little Pony, reclaiming the girly franchise, while challenging several so-called dichotomies, such as: femininity/masculinity; youth/adult; high art/kitsch.

AbstractA beautiful death ? Manliness in four Japanese samurai moviesThis thesis deals with the samurai and his portrayal in Japanese historic movies and what kind of messages he conveys in form of masculinity to theater audiences. Four movies were chosen, two from the 1960s and two from the 2010s. The reasoning behind this was to look at two eras of samurai movies and if possible try to see differences between them. The history of the samurai, being a man and woman in modern Japan, R.W Connell and famous Japanese authors from different time eras acted as tools to try to answer the questions in hand.

The aim of this essay is to answer the question of how, and in what ways Martina Bigert?s and Maria Thulin?s picture Allt om min buske (literally, All about my bush) is queer. Inspired by Judith Butler?s idea of the heterosexual matrix, and Michel Foucault?s discourse I attempt to investigate how sex and sexuality are described in relation to heteronormativity, and if Allt om min buske is either norm-breaking or norm-creating in a wider perspective. This study concludes that antinormativity and queerness are evident within the framework of the picture.

The aim for this study was to find out what strategies women use to not react against inequality and sexist prejudice. In the study I used a critical realistic approach through, primary, the social ontology presented by Margaret S. Archer. The study focus on both the women?s construction of femininity and their construction of masculinity and what directions it constitutes for the women?s social orientation.

The aim of this thesis is to examine representations of masculinity in the activities of a local professional wrestling promotion. After briefly outlining what professional wrestling is, the study draws on a body on feminist and intersectional theory which critiques the notion of gender as a binary and essential category. The material comprises 10 recorded shows and oth- er material published on Sthlm Wrestling?s website between 2010 and 2013, and is analyzed using a qualitative methodology derived from cultural studies. The thesis argues that there are many different types of masculinities in the narrative, which are constructed in relation to different power hierarchies such as ethnicity, class, sex and sexuality.