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401 Uppsatser om Markets - Sida 8 av 27
Direktmarknadsföringens alternativ : En fallstudie för Logosol AB
Logosol is a company that produce small-scale wood processing products. To be able to
expand the business Logosol have decided to increase exports, their target Markets are the US, Russia, Germany and Norway. The expansion has mainly been through subsidiaries situated on the abroad Markets. The subsidiaries have done poor results and that has influenced the whole company. CEO Bengt-Olov Byström made a decision to sell out the units to the people who worked in the business.
?Vi försöker servera ett smörgåsbord? En studie om att attrahera utländska direktinvesteringar till Göteborgsregionen
Globalization allows companies to expand and establish themselves in other Markets, which can have unexpected consequences for those who are not aware of the controversy or sacrifices that are required, and Gothenburg, Sweden is not an exception. The study has focused on two institutional theories that can explain whathappens when a foreign direct investment takes place, Institutional work and Institutional duality. The study was conducted at Business Region Gothenburg and the interviews took place at department of establishment and investment. The result shows that to overcome institutional barriers they use networking, relations, and marketing of the region of Gothenburg as examples. The paper also argues that by performing some sort of institutional work, institutional duality occurs..
Etablering i främmande kulturer : En fallstudie över små svenska tekoföretags etablering i Spanien
This bachelor of economics paper discuss that the increasing globalization has put the small companies in the Swedish textile and clothing industry in a situation where internationalization has become a necessity. Furthermore has the European Union lead to that this type of companies has to seek growth on foreign Markets with great socio cultural distance from the home country, Sweden. Nowadays there?s no time to internationalize in the same course of action like before. Before, the Swedish companies begun their operations abroad in fairly nearby countries and only gradually penetrated more far-flung Markets.
Tillämpning av prissäkring i spannmålsodlingen : en jämförelse mellan svenska lantbrukare
The grain market is facing substantial changes. Tradionally, cereal has been a supply-led market i.e. supply conditions have had a major impact on price level or indirectly, through market interventions implemented through the Common Agriculture Policy (CAP). Just a few years ago, Sweden and the EU were not affected so strongly by world market prices for cereals. EU was a surplus-area and to a substantial degree a local market.
Återköp av Aktier : En jämförande studie mellan Sverige och Kina
Share repurchases in Sweden has since legalization in 2000 gained momentum. Similar to other corporate events, there are studies that examine whether this affects the share price performance. With studies in the U.S. that measured excess returns of approximately 3,5 percent on the announcement day; Swedish buybacks, holding a tighter regulation is of interest to study. The Stockholm Stock Exchange regulation regarding reporting is also similar to the Stock Exchange in Hong Kong.
Public service vs Kommersiell TV. SVT, TV4-gruppen och MTG: En kvalitativ fallstudie om de ledande aktörerna på den svenska TV-marknaden och deras marknadsorientering.
The Swedish TV broadcasting market is constantly changing together with the players in it. The questionto be answered by this paper is how the players in the market handle these changes and to what extentthe players are changing the market. Also, are there any differences between the public service andcommercial players in this aspect? The purpose of this paper is to create a better understanding of theSwedish broadcasting market and its player's market orientation. Through case studies of the three mainbroadcasting companies, SVT, TV4-gruppen and MTG, the market is analyzed from their perspective.The conclusions from the analysis show that there are differences in the market orientation betweenpublic service and commercial players, where the commercial companies are more market driven..
Analys av livsmedelsbutikers frukt- och gröntavdelning
The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.
Shys metod för att mäta byteskostnader - en kritisk granskning
This thesis? objective is to evaluate the recently proposed Shy (2002) approach of estimating consumer switching costs. We apply Shy?s method for estimating switching costs on the Swedish Markets for bank deposits and telecommunications. The evaluation has been achieved by comparing estimated results to economic theories, related empirical studies, and our expectations.
Meningsförändrande innovationer inom industrirobotbranschen : En explorativ fallstudie
In this thesis the subject innovation and the change of meaning is in focus. The purpose of the study is to present a new dimension of innovation as a change of meaning together with the cases we?ve studied. It is discussed throughout the article if theories of perception and association can affect the organization and its ability to create meaning-changing innovations. The industrial robotics is a market in need of, perhaps, if not other Markets but of finding new ground that results in the change of meaning.
Identifying the extent of Knowledge Management during staff turnover and the process of learning within Trading and Execution at Capital Markets, Handelsbanken AB.
På aktiemarknaden skapas och förloras förmögenheter varje dag då investerare försöker förutspå marknadens upp och nedgångar. En av förutsättningarna för att skapa en förmögenhet inom aktiehandeln krävs bland annat en intuition för att förutspå och tolka marknaden, men allra viktigast är en bred kunskapsbas i kombination med tillgodosedd information från externa källor. Processen för hur kunskap hanteras och överförs inom en organisation kallas, Knowledge management eller kunskapshantering. Fungerar denna process bra så medför den flera fördelar inom organisationen; information behandlas snabbare, anställda kan fatta rätt beslut kvickare och kunskap behöver inte läras om på nytt. Vikten av att kunna fatta snabba beslut i osäkra och ständigt förändrande miljöer är något som starkt kan kännas igen på aktiemarknaden där ett snabbt beslut kan vara skillnaden på vinst och förlust.Syftet med denna rapport är att skapa förståelse för hur kunskapsutbytet sker inom Trading & Execution vid personalomsättning och upplärning på Capital Markets, Handelsbanken AB, Sverige.
Fast Service in Fast Fashion-En kvantitativ studie av kundrespons till självserviceteknik i fast fashion
The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other Markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.
Hur ser börsnoterade fastighetsbolag på vakans : En undersökning av den kommersiellafastighetsmarknaden
The commercial real estate market makes up a large part of Sweden's property portfolio, as well as other open, free Markets in the real estate market it is regulated by supply and demand. There are several factors that affect the supply and demand in the commercial real estate market, for instance the price, type of real estate and the condition of the real estate. In order to achieve success in the commercial real estate market it requires that real estate agents have a certain expertise and flexibility in their thinking to adapt commercial real estates to supply and demand. Active investors on the commercial real estate market are for instance private real estate agents, their knowledge and experience will help increase the value of commercial real estate in the long run. In order to provide the market flexibility in its real estate portfolio, vacancy is a factor that can be used.
Nätverk i nätverk : en nätverksansats i den nya ekonomin
Society and technology develop together in interaction processes. Because of the development of information technology, the Industrial society has been left behind in favor of a society where information is the key production factor, i.e. the Information society. In the Information society, social functions and processes are organized in networks. These networks integrate geographically separate Markets to parts of a complex global economic system.
EC Legal Regulation of the Insurance Market; Challenges of Integration
Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to Markets in various Member States and compete effectively.
The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.
Hemlighetsmakeri som strategi
Syfte: Vårt syfte är, att genom att studera Apples historia, omvärld, bransch och strategiska val, analysera om och hur Apple använder hemlighetsmakeriet som grund för skapande av långsiktiga och varaktiga konkurrensfördelar. Metod: Vi har använt oss av en kvalitativ metod med primärdata bestående av intervjuer med personer insatta i Apple och dess omvärld. Sekundärdatan består mestadels av artiklar från olikaelektroniska källor, facklitteratur och tidskrifter. Teoretiska perspektiv: Vi använder oss av teorier och begrepp som Porters Five Forces, Schumpeterian Markets, Hyperkonkurrens, delar av Porters generiska strategier samt Barneys VRIO. Empiri: Vi har gjort en fallstudie av Apple med inslag av jämförelser med andra företag.