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Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix
Sammanfattning
Abstract
Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal
publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix
Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ?
An analysis of the New Years review DNA 2003/04 and their promotion mix.
Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg
Handledare/Supervisor: Tom Michel
Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska
Högskola
Department: Department of Business Administration, Blekinge Institute of
Technology
Kurs: Kandidatarbete i företagsekonomi, 10 poäng
Course: Bachelor thesis in Business Administration, 10 credits.
Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn
och om den valda promotionmixen var bra. Undersökningen svarar även på frågan
om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger
den en bättre förståelse för liknande evenemangs promotionmixer.
Purpose: The study examines how the New Years review in Karlskrona Markets
their show and if their promotionmix has been successful. The study also
answers the question of which age group the review interests.
Upphandling inom offentlig sektor : konkurrensutsättning inom Region Gotland
Andelen konkurrensutsatt offentlig verksamhet har ökat i jämn takt sedan början av 1990-talet, och utvecklingen har både sina förespråkare och kritiker. När det gäller de stora partierna inom de olika politiska blocken, är konsensus numera att konkurrensutsättning är här för att stanna, skiljelinjen ligger mer på hur stor andel av den offentliga verksamheten som skall konkurrensutsättas. Även bristen på en genomlysning och uppföljning av konkurrensutsatta verksamheter har väckt kritik. Kostnadseffektivitet är det som förespråkas vid konkurrensutsättning och används som syfte till att anlita privata eller korporativa aktörer etc., för att bedriva en tidigare offentlig verksamhet på ett mer företagsekonomiskt effektivt sätt.Syftet med uppsatsen var att undersöka hur Region Gotland använder sig av konkurrensutsättning och upphandling för att nå en företagsekonomisk effektivitet i sin verksamhet, och jämföra det empiriska underlaget mot tillgängliga teoretiska källor. För uppsatsen har följande två frågeställningar valts som uppsatsens problemformulering: (1) På vilket sätt genomförs konkurrensutsättning för att uppnå företagsekonomisk effektivitet i offentlig verksamhet? (2) I vilken omfattning sker uppföljning av verksamheter för att kontrollera att tilldelade resurser används på bästa sätt?Uppsatsen visade inte på något otvetydigt klargörande när det gäller ekonomisk vinst vid konkurrensutsättning, eftersom uppföljning och utvärdering av upphandlade verksamheter inte sker i den utsträckning som vore önskvärd.
Finansiell värdering av patent
The purpose of this master thesis is to map and analyze the appropriate valuation approaches used for Intellectual Property rights and develope a model for valuing patents. This project has been executed on behalf of Electrolux?s Group Intellectual Property and is intended to be used for managerial purposes.Project limitations include patents that doesent concern technology oriented products and services, real option methods, financial forecasts, decisions concerning patents taken by the R&D division, patent applications in general and taking into account unexpected future management decisions regarding patents.Electrolux?s Intellextual Property team applies, manages and protects the groups Intellectual Property rights including patents, designs and trademarks. With an increased globalization and the rise of emerging Markets, incentives have increased further to protect and safeguard the group?s innovations.Mainly there are three different valuations approaches for valuing intellectual property rights, these include the income based approach, cost base approach and market based approach.
Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC
A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.
Att följa John : En studie om flockbeteende på den svenska SRI-fondmarknaden
Fondmarknaden har vuxit stadigt under ett flertal år vilket har resulterat i att en allt större del av befolkningen placerar sitt sparande i fonder. Samtidigt som fondermarknaden har vuxit har även intresset för etiska och samhällsmässiga aspekter blivit allt mer utbrett. Detta har resulterat i nya sparandeformer där fondmarknaden har anammat investerares värderingar och skapat socialt ansvarsfulla investeringar (Socially Responsible Investment, SRI) fonder som inkluderar dessa i sina investeringsstrategier.Tidigare forskning angående den aktiva förvaltningen av fonder har försökt utröna vilka faktorer som påverkar förvaltarnas val av tillgångar. En av de starkast påverkande faktorer är flockbeteende där förvaltare tar investeringsbeslutet utifrån andra förvaltare istället för privat information. Detta har särskild betydelse för SRI-fonder då dess investerare inte enbart väljer fonder utifrån avkastning utan även till följd av individens värderingar.
Belöningssystems utformning: en fallstudie av Föreningssparbanken och Alviksgården Lantbruk AB
Den hårdnande konkurrensen på dagens marknader, har medfört att företagen insett betydelsen av personalens beteende och dess avgörande inverkan på verksamhetens effektivitet. För att företag ska kunna hävda sig i den hårda rivaliteten om marknadens kunder krävs en medveten samordning av resurser och handlingar mot bestämda mål. Ett styrmedel som kan användas för att skapa samstämmighet mellan ett företags mål och de anställdas handlingar är belöningssystem. Belöningssystemets uppgift är främst att motivera personalen att utföra sina arbetsuppgifter effektivt men även behålla nyckelpersoner kvar i företaget. Att utforma ett effektivt belöningssystem kan av företagsledningar betraktas som en komplicerad och tidskrävande uppgift.
"All the news that´s fit to print" : En kvantitativ jämförelse av The New York Times och Dagens Nyheters framsidor ur ett tabloidiseringsperspektiv.
Title:"All the news that´s fit to print": A quantitative content analysis of The New York Times and Dagens Nyheters front pages on the basis of tabloidization theory.Authors: Pär Brolin & Kristoffer OlofssonAim: We intend to distinguish elements of tabloidization in two daily newspapers as an effect to the increased economic and public orientated business models. The New York Times and Dagens Nyheter has been chosen mainly because they operates within different national media Markets, secondly they are well known for their high journalistic standard. Based on the upcoming result, it's in our concern to illuminate these possible changes effect on the overall journalistic quality and discuss its importance. We aim to reveal the actual state of tabloidization in the two high quality newspapers The New York Times and Dagens Nyheter and thus answer the following questions:- In which way are the elements of tabloidization shown in The New York Times and Dagens Nyheter in a contemporary context as well under a twelve years period?- Based on the achieved results, what are the main differences between the two examined newspapers and what potential impact could it have on the journalistic quality?Method/Material: In order to perform this study, we have executed a quantitative study built on content analysis of the two newspapers front pages.
Utredning av alternativa distributionssystem för Holmen Paper
Holmen Paper is one of Sweden?s leading manufacturer of paper, with two Swedish production facilities located in Norrköping and Hallstavik. The European continent constitutes the company?s largest customer base which makes the company?s distribution system an integral part of the business. Historically, much of the produced paper has been transported by vessels, as vessels allow large volumes of goods and deliveries to Markets which are difficult to reach with other modes of transportation.
Slemhinneskadors inverkan på salivens innehåll av IgG och IgA
In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, Markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.
Private-Public Partnerships (PPP) : collaborating for a sustainable business in Sweden
In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, Markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.
Möjligheter att öka effektiviteten och det ekonomiska utfallet av barkhanteringen vid Seskarö sågverk :
The sludgebark and to a certain extent the bark were until a decade ago waste products without any economic value that were thrown away. A number of environmental laws and increcing energy prices have improved the prerequisites for increasing the use of these materials. At Seskarö sawmill they burn the sludgebark and a great deal of the bark in the sawmill furnace. The sludgebark has a number of disadvantages compared to bark during burning. The sludgebark is often wet which means the energy net from burning often gets low.
Accepterat pris : En analys av samarbeten inom fastighetsma?klarbranschen och dess prissa?ttning
ABSTRACTTitle:Level:Author:Supervisor:Date:Aim:Method:Accepted price ? An Analysis of Cooperation in the Real Estate Markets and its Pricing.Final assignment for Bachelor Degree in Business AdministrationMadeleine Gustafsson and Sofie BillstamJonas Kågström2012 - MayThe aim with this final assignment is to investigate if the introduction and the cooperation of accepted price was necessary to generate a more stable real estate market with marketable listing prices in Stockholm. The introduction of accepted price led to a cooperation with some of the most important real estate firms in Stockholm. This cooperation was opposed by a number of companies on the real estate market. This fact inspired to examine similarities and differences of being and not being part of the cooperation and thereafter comment on the outcome.
Post-harvest losses in fruit supply chains : a case study of mango and avocado in Ethiopia
Food insecurity is a great problem worldwide and Ethiopia is one of the sub-saharan countries that are suffering from poverty and food insecurity and a large part of the population are living in a state of undernourishment. To reduce these problems, a successful horticulture production can be an important factor. Compared to other crops, fruit production in Ethiopia has not been a large part of the agricultural sector. However, the demand on the domestic market is increasing as well as the production for avocado and mango. To increase food security it is important to focus on ways to decrease post-harvest losses of food products and not only have the productivity of agriculture in focus.
En fallstudie av konsult-klientsamspelet vid ERP-implementering. : En fallstudie från den Polska marknaden.
For many providers of ERP-system, Poland is one of the most valuable Markets in Central andEastern Europe. The Polish market for ERP-systems is still a growing market, especially; wecan see the low utilization of ERP-systems among small and medium-sized enterprises. Thisis due to several factors, primarily the cost of implementing the system and the necessary infrastructure.Subsequently due to the lack of knowledge, where there is no sufficientknowledge of the benefits arising from the use of an ERP-system in their business, and thereis a fear within the companies that its business would start stagnating.This paper investigates the implementation process of a Polish consulting company whichworks towards small and medium-sized businesses. The key success factors will be studied inthe implementation of ERP-systems, and the instance factors of the interrelationship betweenthe consultant and client from a consultant perspective. The review of the literature has beenidentified and discussed in relevance to the empirical study.
SKREA BACKE: Erfarenhetsåterföring och uppföljning av infrastrukturprojekt
AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.