Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian Markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

This is a dissertation for a Bachelor Degree Project at the University of Skövde. The project is carried out in cooperation with the company Kinnarps AB.The objective of this project was to develop a new chair for café and lunch rooms, which should satisfy the Markets expectations and demands and match Kinnarps AB?s assortment today. The project has contained everything from identification of user and customer needs and requirements to evaluation and building of a prototype.The result is a chair with a frame of tubular steel and there is nothing like it in Kinnarps AB?s assortment today.

I want to find the meaning of food ?potato in today?s society. How about marketing and how does potato consumes? What can be done to achieve better competitiveness towards other products now and in the future? I will build this project on a statistic ground ?now and then? as well as a study to people outside various food- Markets. The consumers answers will state my foundation in this project.

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological Markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Uppsatsens explorativa syfte är att utforska samt beskriva riskpremiens storlek och utveckling för de EPADs som handlas för olika elprisområden på den nordiska elmarknaden. Riskpremien har definierats enligt de prissättningsteorier som ursprungligen formulerats av Fama & French (1987) och beräknats ur ett ex post-perspektiv. Studien omfattar drygt 700 EPAD-kontrakt från perioden 2006 till 2014Tillämpning av deskriptiv statistik visar existensen av betydande riskpremier vars tecken och storlek varierar mellan områden och tidsperioder. Detta är i linje med tidigare resultat av Kristiansen (2004) samt Marckhoff & Wimschulte (2009). Några långsiktiga trender har inte kunnat säkerställas statistiskt.

Cross-selling är en strategi som de senaste åren har fått stort fokus inom finansbranschen. Strategin går ut på att öka försäljning till existerande kunder genom att introducera dem till produkter eller tjänster som andra avdelningar inom företaget erbjuder, oavsett den egna specialistrollen. Nyttan med cross-selling är obestridd, men i praktiken har det visat sig svårt att tillämpa cross-selling. De hinder som föreligger kan i förlängningen härledas till ett problem att få de anställda motiverade att verkställa strategin. Motivationen hos de anställda kan påverkas genom styrning från företagsledningen.

The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those Markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.

The civilization has taken a step from the industry society to a service oriented culturewhere the physical differences between different products have decreased in value for the customers. The differentiation is more about senses, esthetical symbols and design. Modern economy is more and more focused on consuming and produce dreams and lifestyles. Maybe are we ready to face a new era; the society of experiences?Can the trend that is striving towards experiences really be adapted to all Markets? This question started our quest to see how the real-estate market would be able to be adapted to this new economy.

The aim of this study was to investigate how the process of implementing a quality management system for food safety was handled in four different food producing companies in Sweden. The aim was also to analyze what difficulties the companies face and the possibilities that arise when certified. Furthermore, the reason for implementation was discussed as well as the main expectations on the certificate. Implementing a quality management system is a good way of ensuring the quality and hygiene of the food production and it also increases the traceability of food products through the whole food chain. A food safety standard provides a method of preventing problems and crisis and it can also help to handle requirements from authorities, the market and others.

We have in this essay studied the Swedish Hedge Fund Market available for the average Swedish private investor. We have closely looked at the risk measurements that are applicable on the evaluation of Hedge Funds today, and furthermore studied how they are communicated and what they actually contribute with in terms of risk and yield. Our survey attempts to clarify the shortcomings in the communication between the Hedge Fund Managers and their smaller investors. Do they really know where they put their money? The market is rapidly expanding and our goal was to find improved ways to inform about the Hedge Funds risks and opportunities.

In recent years more countries have started to blur out their national boundaries to create andrely on international collaborations. China is one of the fastest growing Markets in the worldand play an important role on export and import of commodities across the globe. ManySwedish companies have more business collaborations with China than ever. Differencesbetween the cultures can lead to many difficulties for both the employees and the employer.There is both a challenge and a necessityto find ways to communicate, and to get moreknowledge in how to follow and lead people from different background and perspectives. Theaim of this study is to investigate how leaders through their leadership deal with contextualdifferences between China and Sweden and which effect these differences can have.

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous Markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Background: Markets in Financial Instruments Directive, MiFID, was implemented in Swedish law in 2007 and aimed to increase competition of the securities market in order to achieve efficiency and lower transaction costs and to enhance investor protection. Another aim was to increase confidence in the market. After the implementation of MiFID some doubts had been highlighted regarding its intentional effects. This evoked the authors? interest to examine the directive?s effects and its impact on investors? trust.Aim: To examine how various participants in the Swedish securities market experienced changes since the implementation of MiFID in 2007, and its impact on the securities market and minor investors' trust.Method: The study applied a qualitative method with a deductive approach to describe, interpret and understand the problem area.

Both the German and the Nordic power Markets are seeing dramatically changed conditions due to an ongoing process of expanding the share of renewable production in the systems. For the German part this comes from heavy subsidies which have led to an explosive development in installed capacity of photovoltaic and wind based production. After the Fukushima incident it has been decided to shut down all Germanys nuclear plants. This capacity drop is however not of the same magnitude as the increase in renewables, but will impact the stability of the power system. The Nordic power system which already has a surplus of power sees an even further increase, coming mainly from construction of new nuclear plants in Finland and a general increase in wind farms.

The main purpose of the essay was to evaluate whether investments in index-linked bonds were suitable investments for smaller investors on the international finance market. To determine whether the index-linked bonds are good investments, the variables yield, cost and risk were used to measure the index-linked bonds against investments in stocks and funds. The reason for the interest in this subject is that investments in index-linked bonds have grown furiously the last few years. With the growth of the investments the criticism of index-linked bonds has also grown stronger. The critics? main point is the cost of the product, and they imply that investors can create their own index-linked bond and thereby avoid the bank fees.This study used a quantitative approach, because all the data of yield, cost and risk consist of numbers.