Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel.Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som har besvarat våra intervjufrågor.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

AbstractProblem: This thesis was made by a commission from Svensk Logistikanalys AB (SLA). SLA is a relatively new firm who is working as a freight broker for firms that wants to lower their freight costs. SLA contacted Jönköpings international business school because they experienced a problem with too many firms, that had SLA?s concept introduced to them, but turned down their services. On the basis of this, following purpose of the report has been stated.Purpose: In this thesis we will study companies that have said no to the services of SLA.

During the last two decades, temporary staffing has been the fastest growing industry in Sweden. The latest development within this industry is the integration of third-party providers of temporary staffing. Client organizations outsource the process of recruiting temporary workers to intermediaries with procurement management expertise. The concept is called Vendor Management Services (VMS) and aims to standardize decision-making and lower costs through improved efficiency. However, studies have shown that VMS intermediary functions have negative impact on placement matching.

The aim of this study was to examine the perceptions within social services regarding men who are victims of domestic violence based on how gender, sexuality, masculinity and victimhood was constructed in the social workers' statements. Eight qualitative interviews were conducted with nine social workers who work within the social services and meet people who are victims of domestic violence. A social constructionist scientific approach has permeated the study and theories of gender, heteronormativity, masculinity and the ideal victim has served as the study?s theoretical views. The results of the study showed that some of the social workers ascribed men specific characteristics such as strength and fearlessness.

Today, activities funded with public funds needs to present relevant and reliable information which shows the results obtained. Requirements increase in welfare activities to be run based on scientific, empirical knowledge. This applies particularly to social work. The social work is, however, poorly researched in areas such as knowledge of interventions in the content, context and effects. One way to evidence-base social work can be to conduct regular and qualified assessments.

The purpose of this study is to analyse the offer from the ministry of education and cultural affairs to Swedish public libraries concerning a computerised connection to SUNET (the Swedish University Network). The study is based on analyses of the main texts from the campaign and interviews in order to identify arguments that caused the libraries to accept or decline the offer. My conclusions are that the marketing of the SUNET-offer was to a large extent filled with technicalities, and that the campaign failed to identify and focus on the true recipients the decision-makers. The wordings used in the written material were too negative and discouraging. In order to succeed with future concentrations concerning public libraries, it is vitally important to overcome the boundaries between the decision-makers in the local government, the people responsible for information technology and the library staff..

This thesis focuses on immigrant fathers and the specific situation they face arriving in Sweden. The purpose of this study is to examine various systemic obstacles and eventual possibilities these fathers may encounter in the new country and how they affect their fatherhood. The paper is based on four interviews, with three men and one woman, who work with immigrant fathers partly in parenting educational programs. The informants? professional background varies.

The purpose of this study was to examine knowledge within the social services. We narrowed the study down from general knowledge to scientifically produced knowledge and how the social workers relate to such knowledge. We aimed to see how the social workers perceive different knowledge and how they relate to the different sources of knowledge. We also examined the different factors that will enable and motivate social workers to stay updated with scientifically produced knowledge that is relevant to their work. We also examined what limits the ability or motivation for renewing ones knowledge.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

 Syftet med denna uppsats är att belysa fenomenet homestaging i teori och praktik, med huvudinriktning på geografisk betydelse. Begreppet homestaging skapades på 1970-talet i USA och har funnits i Sverige sedan slutet av 1990-talet, men det är först på 2000-talet som det har blivit ett allmänt begrepp. Vi har för avsikt att jämföra homestagingens betydelse i ett litet samhälle, en mellanstor stad och en större stad. Då vi även är nyfikna på om det finns en geografisk skillnad, valde vi även att jämföra två likvärda orter i norra och södra Sverige. Vi har gjort enkätundersökningar på tre mäklarfirmors kontor i Ljusdal, Gävle, Stockholm och Vimmerby, för att ta reda på om de använder sig av homestaging och vad de har för tankar kring fenomenet. Vi valde dessa fastighetsmäklarfirmor då de har kontor på samtliga fyra orter vi valt att titta närmare på, och för att de har en relativt stor marknadsandel.Vi har även intervjuat tre kvinnor som arbetar med homestaging för att ta del av deras arbetssätt, syn på yrket och dess framtid. I uppsatsen belyser vi också homestaging som en upplevelse och hur bostadsspekulanter kan påverkas med hjälp av ?upplevelserummet?. Begreppet avdragsrätt och hur tilläggstjänster behandlas skatterättsligt, granskas även i uppsatsen..

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

The purpose with this project has been to investigate how a company`s marketing and product development can adapt to a specific target group..