Social workers in the Social Services are seen as professionals and they are associatedwith a substantial degree of freedom to carry out their work in order to interpret theSocial Services Act and make decisions. This freedom is referred to as discretion andis a central aspect of the role of the social worker. But the social worker is employedwithin an organisation that exists in an environment influenced of political decisionswhich sets boundaries to how far the freedom stretches. The general aim with thisthesis is to gain insight in how social workers within the Social Services experiencetheir discretion. Secondary this thesis also aims to explore how discretion is shapedand negotiated.

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

Det har inom området marknadsföring skett en förskjutning av fokus, från enbart aktioner i syfte att öka försäljningen till att företag i dag vill skapa en relation med sin kund. Tanken bygger på att företagen ur ett långsiktigt perspektiv ska vinna på att delta i relationen, även om relationen ibland medför ökade kostnader, andra uppoffringar och utbyten av bland annat känslig information. Vi har undersökt fenomenet genom att läsa litteratur inom området samt utfört en egen undersökning av Roupéz kunder där vi fått fram vilka faktorer som är viktiga för att en långsiktig relation ska existera. Vi har också haft tillgång till tidigare undersökningar som gjorts åt Roupéz. Roupéz är verksamma inom profil och presentreklambranschen. Deras mål är att på ett enkelt och rationellt sätt stärka kundens varumärke genom att fördjupa kundrelationen och öka teamkänslan hos personalen. Roupéz startades år 1989 och har kontor i Värnamo, Jönköping och Växjö. De faktorer som är viktiga vid skapandet och bibehållandet av en relation av affärskaraktär är enligt litteraturen, vår egen studie och de tidigare undersökningarna att företagen arbetar i interaktion där det sker utbyte socialt, utbyte av information men även utbyte i processer så som produktion.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

BarnOPAC is a Swedish library interface for children. It was launched in public libraries in Sweden in 2001 and has now become a part of library software equipment in several public libraries. The purpose of the thesis is to investigate the interface BarnOPAC on the basis of the childrens perspective. The questions raised consider: how children experience and handle this interface, how library staff experience it and what viewpoints librarians have on childrens use of it. For this purpose we implemented a user study including eight children using the interface in a school library.

Att utveckla en publik webbtjänst kan tyckas lätt, men att få denna till en framgångsrik och lönsam applikation är en annan sak. Konkurrensen är idag stenhård och en bra applikation är långt ifrån det enda man behöver för att lyckas.Studiens syfte var att kartlägga och öka förståelsen kring publik webbtjänstutveckling, ett område som tidigare inte fått så stor uppmärksamhet i den akademiska världen. Studien bygger på ett empiriskt material insamlat genom intervjuer med några av Sveriges främsta IT-entreprenörer inom området. Studien inkluderade även ett praktiskt moment där utveckling av inbjudningssajten InviClub.se genomförts för att praktiskt testa teorierna.Vår studie visade på att traditionella systemutvecklingsmetoder är svåra att tillämpa på detta område. En faktor som visade sig vara av yttersta vikt för lyckade projekt var snabbhet, något som de traditionella modellerna RUP och Vattenfallsmodellen inte prioriterar.

People with severe mental illness and co-occurring substance abuse are an especially vulnerable group in society as health care for those is shared between municipality and county council. There is an associated health need of this target group so the interaction of the social services and the psychiatric care is of great importance. However, there are shortcomings in this interaction with results in that people with dual diagnosis do not always receive adequate care. Diverse knowledge and explanatory models may create problems for the interaction as they include different ways to define, understand, explain and deal with a problem. The purpose of this study was to examine how the interaction between the social service addiction treatment and the psychiatric care is, concerning people with dual diagnosis, focusing on how their respective knowledge and explanatory models affect the interaction.

I ett samhälle där det råder allt större konkurrens mellan företag och produkter, och då kunderna blir allt mer krävande, har Cause Related Marketing (CRM) blivit något av en unik win-win strategi. CRM innebär att ett företag tillsammans med en välgörenhetsorganisation skapar ett samarbete för att marknadsföra och sälja en produkt för välgörande ändamål och därmed nå ömsesidig vinst.Syftet med uppsatsen är att se vilka effekter CRM kan ha i jämförelse med traditionell marknadsföring. Vi har valt att undersöka varför företag väljer att engagera sig i välgörenhet och om man kan använda ett sådant samarbete som ett marknadsföringsverktyg.Den metod vi använt för studien är en kvalitativ metod. Till vår hjälp har vi använt oss av tidigare forskning inom ämnet samt genomfört intervjuer med företag som varit relevanta för studien. Företagen som medverkar är verksamma inom detaljhandel eller dagligvaruhandel och samtliga har valt att engagera sig i Rosa Bandet.Slutsatser som dragits genom studien är att CRM är en strategi som alla företag inom detaljhandel och dagligvaruhandel kan använda sig av.

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject from a marketing perspective with the brand in focus.

 Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook.In my bachelor?s thesis I have studied how three government authority and one municipality uses or don?t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face.I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook..

The purpose of this article is to investigate how and from which sources librarians collect information on their profession with respect to factors that are important for their work. In order to achieve this goal, a questionnaire-based survey will be conducted at three medium-sized central-public-libraries in southern Sweden. Using this survey, I wish to answer the following four questions: To what extent do librarians acquaint themselves with changes and developments within regional and cultural policy arenas important to their work? To what extent do librarians acquaint themselves with information using conferences and library debates that are focussed on changes and developments relevant to their work? Do librarians consider that they have enough time within the limits of their work hours to follow developments within the librarian profession, for example with respect to developments within information technology, and how would they appraise the future demand for information technology-based services at the library? From which source(s) do librarians collect information relevant to their work? The theoretical basis of this paper can be compared to a radar as it scans subjects-of-interest to the organization in the field of business intelligence. This investigation uses a quantitative method, with data collected via a survey consisting of 13 questions.

The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the clutter and generate sought communication effects.

Hedström Tom, Care planning teams. Advantages and disadvantages. Examination work C-level, 15 hp, Malmö Högskola, Health and society, Social works program, autumn semester 2009. The purpose of my work was to find out what the advantages and disadvantages might be with a care planning team from a support administrators point of view. The data collection for this work was done by semi-structured qualitative interviews with five people, all working as support administrators within the social services in the same region and town in Sweden. In my choice of interviewees i have tried to get such a diverse mix as possible when it comes to the interviewees experience in the profession and experience with care plannings.