Today more and more municipalities interact across a wide range of sectors. The reasons tostart interacting are varying and for those who succeed with this form of work, there arebenefits in terms of efficiency and knowledge exchanges. But are the reasons that interactalways obvious? Sweden currently has 290 municipalities of varying size and allmunicipalities have basically the same mission, to deliver services to its residents.Information technology allows municipalities to digitize much of the workload, but theintroduction of the technique is not without problems. For small municipalities, there are greatdemands to deliver reliability and support for their internal and external services.

Syfte Syftet med arbetet a?r att so?ka fo?rsta?else fo?r utvecklingen fra?n traditionell till digitalmarknadsfo?ring samt att analysera hur fo?retag praktiskt arbetar med detta.Studien anva?nder en kvalitativ metod och data har inha?mtats fra?n ba?de prima?ra och sekunda?ra ka?llor. Empirin har samlats in genom 10 intervjuer, vilket har analyserats med hja?lp av teori och det har sedan lett till studiens slutsatser.Studien visar varfo?r det finns en o?verga?ng fra?n traditionella marknadsfo?ringsmetoder till digitala marknadsfo?ringsmetoder, hur de kompletterar varandra och vilka verktyg som fra?mst anva?nds av fo?retagen i studien.Fo?rslag till fortsattforskning är Facebook-annonsering, ma?tinstrument, SEO och Web 3.0. Dessa termer ga?r att arbeta vidare med och det a?r na?got som va?r studie har pa?visat vara viktigt.I va?r studie bidrar vi till en fo?rsta?else av va?gen fra?n de traditionella marknadsfo?ringsmetoderna till de digitala marknadsfo?ringsmetoderna.

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Poland. This master thesis is based on the systems perspective. The reason for this is the required holistic perspective, where the system has to be regarded from different points of departure in order to be understood. The theoretical studies include services and change management.

Employees of the criminal correctional system have a duty to notify social services if they suspect that children are exposed to maltreatment, according to Chapter 14, § 1 SoL. Despite the obligation to report, studies show that this is not done at all times. The purpose of this paper is to describe and analyze how the criminal correctional system in Kalmar looks at notification if they suspect that children are exposed to maltreatment. To examine this, we used qualitative research method based on semi-structuring interviews; these were carried out with six employees, working in the criminal correctional system. The answers that emerged during the interviews have been analyzed using Yeheskel Hasenfeld theory of human services organizations, and trough previous research.

The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.

Målet med denna uppsats i landsbygdsutveckling är att undersöka hur landsbygdsbor upplevt den serviceförändring som ägt rum under deras livstid, hur det påverkat servicens tillgänglighet och hur de förhåller sig till servicen. Uppsatsen baseras på kvalitativa intervjuer med sju personer ifrån Ramsberg, i Bergslagen och som huvudsakligen analyseras utifrån Habermas teori om det kommunikativa handlandet. Studien visar att upplevelsen av förändringarna är kopplad till om förändringarna upplevs ske utifrån ett kommunikativt handlande eller kommer som en tvingande kraft utifrån abstrakta idéer. Den visar även att upplevelsen av servicen påverkas av vilka möjligheter till social interaktion den medför där det kommunikativa handlandet kan ske..

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

The purpose of this thesis has been to investigate how librarians perceive nurses as a user group and libraries? function for nurses. In order to achieve the study?s purpose six qualitative interviews with librarians working at medical libraries were conducted. The study has been performed with a phenomenographical methodological approach.

Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.

The aim of the current study was to highlight the social service work with domestic violence against women. In this study, we examined whether there was a difference in the way the social service works and if their effort differ in terms of domestic violence. Moreover, this study investigated how social workers work to prevent future violence against victims also what method they use to find out the causes behind men?s violence against women.A total of four administrative officers were interviewed from two different municipalities. All four officers were actively working with questions concerning domestic violence against women.

To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce. In order of a positive development of electronic commerce it´s important to find a solution to the shortage of confidence. Confidence may be created by legislation or by self- regulation.

Molntja?nster av olika slag har blivit allt vanligare i samha?llet de senaste a?ren. Bland de mest anva?nda molntja?nsterna finns Dropbox, Microsoft Azure och Amazon Web Services (AWS). Den sistna?mnda molntja?nsten a?r na?got som fo?retaget Infor har fa?tt o?gonen pa?.AWS erbjuder inte endast datalagring som Dropbox go?r utan a?ven dataexekvering, databaslo?sningar, na?tverkslo?sningar, driftsa?ttning och hantering av datorsystem.

The purpose of this master?s thesis is to examine virtual reading groups, and which meaning the users perceive that the virtual reading groups offer. In addition, the study inquires which details can be improved to further amend the needs and wants among the users of virtual reading groups. Through these outlines, it is discussed how libraries and librarians can make use of virtual reading groups as a resource. The study is based upon qualitative interviews, consisting of asynchronous e-mail interviews with a total of sixteen members in two different virtual reading groups.

Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency..

Purpose of this study is to investigate whether BBIC had an effect on the interaction between social services and schools. To find this out, a comparative study carried out between two municipalities in southern Sweden who has worked with the BBIC system different lengths of time. The empirical data is based on six qualitative interviews with heads of unit in social services, principals in secondary schools, and social workers who work with children- and youth investigations. The theoretical framework consists of Bronfenbrenners Ecology model, systems theory as organizational theory and the theory of autopoiesis, and Danermark model of collaboration. The results of the survey show that respondents do not find that their inter-organizational collaboration has been significantly affected by the implementation of BBIC, but that BBIC provides a good basis for collaboration due to the logic and structure of the system..