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19957 Uppsatser om Marketing--Information services - Sida 34 av 1331

Vem tolkar barnets ba?sta? : En kvalitativ underso?kning av relationen mellan socialtja?nst och tingsra?tt vid va?rdnadso?verflyttningar enligt 6 kap 8 § FB

The purpose of this qualitative sociological law study is to examine the relationship between the social services and civil court to apprehend if knowledge about the child's best interest is transfered from social workers to the legal system. This have been done by investigating civil court cases concerning custody transition from biological parents to foster parents according to 6 chapter 8 paragraph in the law of parenting, built upon the legal principle of the best interests of the child. Eight cases has been examined by using a method of qualitative text analysis and categorised into five primary categories and three concepts linked to sections of the law. The material has been analysed through a sociological law perspective, social constructionist theory and attachment theory. The study shows that a variety of factors interacts when it comes to determining what?s in the best interest of the child .

De behöver...mer från grunden : En kvalitativ studie om hur lärare arbetar med språklig medvetenhet i en klass med svenska som andraspråk

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Cause Related Marketing : En studie i hur företag praktiskt arbetar med CRM

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

Tillgänglighet med kollektivtrafik - GIS-analys av Umeåregionen

The purpose of this study is to examine the accessibility with public transportation in the case of the Umeå Region in northern Sweden. This is done by GIS network analysis where both access to transit stops, as well as access by public transport from stops to destinations is examined. An accessibility index is created from transit frequency and travel times to destinations. The results is compared with population register data to calculate what shares of the population has which levels of accessibility with public transportation. In the Umeå Region there are different levels of accessibility by public transport for different parts of the region, where transit stops in the most densely populated areas has the highest levels of accessibility, as well as stations along the railroads.

Vårdnadsöverflyttning eller återförening? : Socialtjänstens arbete med en motsägelsefull lagstiftning

The purpose of this study was to examine how the social services are applying the sections of the law concerning custody transfer within foster care. More specifically the aim was to find out what circumstances are underlying the social services decision to go through with a custody transfer within the foster care, and to find out which difficulties and possibilities the law offers when it comes to this process. The study was based on interviews with six respondents, within the social services, who have great experiences working with these issues. The study concluded that there are several factors which affects the decision whether to implement at custody transfer or not, and some of these are the child?s attachment, the child?s fundamental needs and consent from the involving parties in the case.

Sex på deltid : Deltidssexsäljares upplevelser av sexarbetet och sexköpslagen

The aim of this study in social work was to investigate Swedish part-time sex workers' experiences of selling sex, of the Swedish Prohibition of Purchase of Sexual Services Act, of people's attitudes toward selling and buying sexual services and the consequences thereof. In the analysis the Erving Goffman stigma theories were used.Three part-time sex workers described their day-to-day experiences of selling sex as well as holding an ordinary job. None of them experienced that the Prohibition of Purchase of Sexual Services Act had an immediate effect on them in their work, what bothered them most was the attitudes toward sex work from society, friends and relatives. The negative attitude forced them to live a double life. None of the sex workers had the impression that the legislation had any concrete effects on their customers.

Att lyssna till pappors röster : En kvalitativ studie av pappors upplevelser kring att befinna sig i vårdnadstvist

This study highlights the problematic situation fathers encounter when they require help and support in a custodial dispute. Previous research shows the emergence of a new, more involved father. In the light of this earlier research, this study will show a father that is willing to fight for his rights to be a present and engaged parent in the case of a separation from the mother. The aim was to analyze the subjective perceptions of five fathers in custodial dispute. This analysis did not only show how they perceive their role as a father and their masculinity but also the way they feel about the help they got from social services and other institutions.

Kommunikationens utformning i prospekt

Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.

Tro det om du vill, men relevant är det - Hur företag inom handel använder Event Marketing

Företag inom handel är underrepresenterade i litteratur kring Event Marketing. Kommunikationsverktyget som erbjuder interaktion tilltalar dagens upplevelsesökande konsumenter. Event Marketing som verktyg är i sin tur underrepresenterat inom Brand Management. På grund av Event Marketings aktualitet i dagens samhälle borde det teoretiska gapet studeras. Uppsatsens syfte var således att undersöka hur företag inom handel använder Event Marketing för att framhålla och stärka sitt varumärke, detta med hjälp av följande frågeställningar: Hur motiverar företag inom handel användande av EM? Hur arbetar företag inom handel med att säkerställa att EM får en positiv inverkan på varumärket? Vilka särdrag kan identifieras, inom användandet av EM, för företag inom handel? Undersökningen genomfördes med ett arbetssätt liknande det abduktiva genom öppna kvalitativa intervjuer med tre företag inom handel samt tre eventbyråer.

Digitala kvitton och dess framtida tillämpningar

Consumers today leave a fragment of information when they pay with their debit and credit cards. The aim of our work is to investigate ways to design a concept of a system in which digitally stored information that today is fragmented among several different holders, can be assembled into a system and made available to consumers. In our study of how a system for financial flow of information should be designed, we intend to study the present situation and the attempts made to alter it into a more informative reality. We intend to investigate the flow of information when a consumer pays by card, and the possible solutions regarding the design and transportation of digital receipts. A majority of the information of our digital consumption is today handled digitally.

Busar eller stackare? : En studie om samarbetet mellan socialtjänst och polis

The purpose of this study was to investigate how the social services and the police co-operate with each other when they come into contact with an individual within their realms of influence. It has been shown in a report by Fridolf (2008) that co-operation is not the aim itself but used as a mean to reach for better processes and better results. We have used qualitative interviews in the study, where three social workers and three policemen have participated from the same municipality to answer our questions. To analyze our result we have used system theory and organization theory. The result of our study shows that within this specific municipality the two agencies co-operate very well.

Webbplattform för statusrapportering på Sandvik IT

Denna rapport handlar om framtagandet av en webbaserad rapporteringsplattform för Sandvik IT. Uppsatsen bryter ner och illustrerar de delar i processen som krävs för konverteringen från en dokumentbaserad till en webbaserad rapporteringsmetod genom att utgå från Sandvik IT?s rapporteringsscenario. Den dokumentbaserade rapporteringsmetoden utgörs av Excel och den webbaserade av Reporting Services. Många implementeringstekniska delar som kan vara av intresse för utvecklare tas upp.

Vem finns med på framtidståget? -En studie av Karlskronas kollektiva identitet, såsom den upplevs av stadens befolkning, jämfört med hur den framställs av stadens makthavare

The first purpose of this thesis is to investigate if, how, and why the perceived collective identity in the town of Karlskrona has changed. Collective identities can due to their socially constructed nature change rapidly in light of new collective experiences. The reason for suspecting such a change in Karlskrona is the immense impact that the change in the global economy, according to Saskia Sassen, has on cities. By interviewing politicians and media representatives from Karlskrona the perceived identity is drawn. The second purpose of this thesis will then be to test if the identity as it is perceived by Karlskronas habitants differ from the one that town officials present through city marketing.

"Jag tycker det är en snäll typ av marknadsföring" : - En kritisk diskursanalys om content marketing i podcasts.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Thinking of you - att skapa kundorientering med intern marknadsföring

The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

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