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3028 Uppsatser om Marketing tools - Sida 66 av 202
Är rättvisemärkt värdeskapande? : en kvantitativ undersökning ur ett studentperspektiv
Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products.
Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.
Styrdokument för kontorsbyggnation ur ett ekologiskt hållbarhetsperspektiv : Aspekter och argument
The construction and real estate industry represents a significant part of Sweden's total impact on the environment and mainly affects the following national environmental objectives: reduced climate impact, a good built environment and a non-toxic environment. By establishing internal rules, companies within the industry can reduce their environmental impact. SMT (AB Sandvik Materials Technology), a part of the industrial group Sandvik AB, has set a target that during 2014 develop a guiding document with special consider to the environmental impact during construction of office buildings, that they establish at the Swedish regional capital Sandviken, for both internal and external tenants. This study therefore aims to clarify which environmental aspects that the construction and real estate sector mainly are responsible for, and therefore should be part of a guiding document for a company for establishing office buildings, and to present arguments regarding the use of such a document. The study is based on literature studies and personal contact with other companies, in the form of e-mail conversations and a telephone interview.
Kvadratmeter per barn : ett planeringsverktyg som mäter kvalitet?
Today's planning strategy, densification of cities, makes it difficult for municipal authorities to find spaces to build preschools and daycare centers on. The Planning and Building Act , Chapter 8, § 9 states that " if the site should be developed with buildings that contain one or more dwellings or premises for after-school , preschool, school or other activities, it should be on the property or near it, enough free space which is suitable for play and being outdoors. " Each municipality has to define the expression enough free space and a number of municipalities have established guidelines for preschool and daycare centers concerning dimensions. The guidelines measure the number of square meters of free space per child with the aim of contributing to a qualitative environment. But the size is just one quality and the issue is how other non-quantifiable qualities are taken into account in the planning process.
The paper compares three municipalities, Gothenburg, Malmö and Lund.
IT och HR varför så krångligt? : En kvalitativ undersökning av ett personaladministrationssystem i ett landsting
IT exist and are needed in larger organisations today, this creates possibilities for new applications. It has become more frequent with IT within HRM which has developed new concepts like e-HRM and HRIS which links IT and HRM together. We have through qualitative content analysis of interviews investigated how IT-tools affect HR-workmanship. The purpose is to create a basis for describing how employees experience their work with HR within a PA-system. The basis of the PA-system will then answer if it contributes or limits the employees and their activities.
Modellbaserad systemutveckling i komplexa verksamheter. En fallstudie av Coremetoden
In system development it is today increasingly common to use a model-based system development method. These methods that are suited for Agile work with simple and quick updates and implementations of new applications in systems conform to the requirements that are becoming more important today, namely more flexible and less expensive system that still maintain high quality and safety.A company that has been working with this type of system development method for a long time is Genicore AB, which also has developed their own tools and model language in order to better model the information management systems in complex and abstract operations. Genicore AB is trying to spread their method other developers and have therefore taken the initiative to start this study. The method is evaluated and tested by two students with relatively little experience in model-based systems engineering in order to gain a new perspective on how the method functions. The method has been applied to an educational activity in order to test it in a new domain, and this led us to our research question;?What criteria are of particular relevance in the implementation of a MBSD method on on complex businesses??Through literature reviews and interviews, we formed an idea of how model-based system development works from a theoretical perspective, and then continued to the case study conducted on the educational activities at the faculty of IT at University of Gothenburg.
Patientbemötande inom primärvården
Vad ledningen gör för att öka vårdcentralens attraktionskraft genom att
involvera personalen för ett ökat patientbemötande - en komparativ studie
mellan offentlig och privat primärvård i Karlskronas närområde..
Hype inför produktlanseringar : En studie om konsumentbeteende hos Generation Y
Hype är inte ett nytt fenomen. Historiskt sett kan man identifiera flera produktlanseringar som lyckats skapa en hype bland människor. Vare sig det handlar om en spontan reaktion eller skicklig marknadsföring återstår det faktum att vissa produkter sprids betydligt mer än andra. Detta tycks leda till ett speciellt beteende hos konsumenterna..
Behov av managementverktyg i mjölkproduktionen :
For the company to work well, it is necessary with a good economy, a high qualitative production and a well working system concerning the environment: the whole cycle on the farm needs to be working. At the same time, debaters about the environmental impacts are also requiring higher demands for the dairy farmers and therefore also the management programs. Management programs for feed evaluation calculations have been more developed over the years. Big amounts have been invested in the new feeding system with NorFor, but no one seems to have asked the dairy farmers what they themselves want to spend their money on, and what they need help with. For the dairy farmers it is necessary that the whole company is controlled in the right way, and much more than just feed evaluation is included in this.
Betydelsen av ledarens personliga varumärke för företagets varumärke : En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.
The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.
Vilka strategiska åtgärder krävs av 3G-mobiloperatörerna för att locka till sig konsumenter?
Genom en enkätundersökning till konsumenter har vi kommit fram till att det är
lägre kostnader, bättre information och bättre täckning som är de optimala
faktorerna för 3G-operatörerna att kunna locka till sig fler konsumenter. .
Norrköping : en evenemangsstad - en följd av moderniseringens omvandling av samhället
This thesis is a study of the history of cultural events in Norrköping from the Agriculturemeetings in 1897until today?s sailfestival, Sail Norrköping. The purpose is to see how the events have effected Norrköping as an eventcity, but also to examine the purpose with a cultureevent. The essay also discusses modernisation?s impact on society.
Hur uppstår kanalkonflikter i samband med fysisk och elektronisk handel?
Jag har studerat det fenomen som i teorin kallas för kanalkonflikter. Jag har
genomfört en kvalitativ undersökning. Undersökningen har utformats genom
intervjuer på 4 oberoende företag av skiftande storlek. Teoriavsnittet
innehåller teorier om marknadsföringsstrategier, e-commercestrategier samt
kanalkonflikter. Analysen har skett genom att jag har jämfört teori med empiri.
En för alla, alla för en : Vad är sammanhållning och vilken innebörd har begreppet sammanhållning för SISU`s idrottskonsulenter.
The purpose of this study was to find out how SISU reason about cohesion with respect to its own operations, as sports consultants.There is no previous research on how sports consultants using cohesion as a pedagogical tool. However, there is research on cohesion linked to sport. Earlier research sees cohesion as a multidimensional phenomenon. This means that multiple factors determine the experience of cohesion. Such factors include how how-knit the team or group are, individual and joint objectives and that the individuals share common experiences.
Det litterära skapandets drivkrafter och villkor
It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.
Att scanna eller inte scanna : En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.
In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer?s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think.