Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.

BT is a global company within the lift truck industry. The main office is located in Mjölby. In Europe all sales and service activities are carried out by fully owned sales companies. I North America, BT RAYMOND develop and distribute trucks under a different brand. For the rest of the world BT works together with a distributor network, most of them are fully independent others BT has a small ownership in.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Virtual Design and Construction (VDC) is currently used more and more within construction design and planning as well as construction as a streamlining tool aiming to improve communication and decrease the number of construction defects. VDC is constantly developing, but what comes next? The augmented reality (AR) technology is currently not used within construction in Sweden but should be considered as the next step in line regarding the integration of reality and digital information. Using this technology design can become reality even before it?s actually built.The purpose of this study has been to carry out an inventory of the existing AR technology and its shortcomings, and also to identify possible applications within the construction phase.

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

This Masters thesis is concerned with the complex planning process of setting up a citizen bureau in a public library. The aim is to find out how citizen bureaux are designed and to suggest a simplified model of strategic planning. The planning process is studied from a business perspective in the library context, and this perspective is also used to study citizen bureaux and their written plans elsewhere. A combination of qualitative methods are used: observations, focus group discussions and interviews. Observations in the public library showed a great need for an environmental analysis as well as structure to the planning process.

The study aims to investigate student?s attitudes and experiences of information retrieval on the Internet, as tools for learning. I have been interested of their own views about their own knowledge and experience in the subject, information seeking on the Internet. The focus is on what they perceive as problematic, what skills they consider they have and what needs they have in terms of teaching. Data were collected via questionnaires.

 Performance appraisals- a study of the performance appraisals significance as a tool for development in the public sector.Anders Larsson and Åsalill OlssonPerformance appraisals have been given a central role in leading businesses in the public sector and are seen as a tool to create development opportunities and achieve better results. This has resulted that performance appraisal in many organizations takes up capacity and time. This was the starting point of our interest to study whether the time spent on performance appraisals effectively pays for itself in the organization, in other words whether the effects expected actually are achieved. The paper examines first line managers` views on staff appraisal purposes and effects of a function within the Landstinget. The survey design, methodology and transaction are of qualitative and quantitative method with three different sources: literature review of previous research, interviews with first line managers in Landstinget Västmanland and the results from an employee satisfaction survey conducted on behalf of Landstinget Västmanland.

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

It is clear that media advertising is one of the crucial Marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

Det övergripande syftet med detta arbete var att skapa en övergripande sammanställning rörande ämnena flödesproblem och silodesign och specifikt ta fram riktlinjer för hur massflöde ska uppnås i silos för hantering av olika biobränslen. Dessutom syftade arbetet till att ta upp två autentiska exempel med flödesproblem och hur dessa kunde designas om för massflöde. För att ta fram riktlinjer har arbetet utgått från värden framtagna av Wu, Schott & Lojdewijks (2011). Dessa har sedan bearbetats i programvaran Silo Stress Tool skapad av Dietmar Schulze (2013) för att utvinna gränsvärden för massflöde beroende av egenskaperna internfriktion, väggfriktion och vinkel på silons ficka. Resultatet visar gränsvärden för massflöde för både cirkulära och rektangulära silos.

 Bloggen har under senare år vuxit i popularitet, både bland privatpersoner och företag. En mängd praktiker har hyllat bloggen som det nya kommunikationsmediet inom marknadsföring, främst på grund av bloggens potential att skapa förtroende och bygga dialog med företagets kunder.Marknadsföringen har idag blivit mer utmanande och företagen får allt svårare att vinna kundernas uppmärksamhet i dagens informationstäta samhälle. Kraven på företagens kommunikation förändras: kunderna vill bli talade med istället för till och det finns ett tilltagande behov av att kommunikationen ska bygga förtroende med externa publiker. En trend som kan uppfattas är att alltfler företag går mot ett relationsorienterat synsätt av marknadsföring för att knyta kunderna närmare sig.Trots företagsbloggens ökande populäritet är de många företag som väljer att inte blogga. Orsakerna menas vara rädsla för exponering.

This paper discusses normativity in selecting musical phonograms in public libraries. The purpose is to gain an increased understanding of music activity in public libraries. To do this I have interviewed five music librarians about their visions, ideals and goals with their work. The questions discussed concern ambitions with the music activity and how to keep up to date with current record releases. For the theoretical frame I use two kinds of material.

This paper describes the evolutionary development of an information system for a small company. The company performs overhaul of forklifts and cleaning machines. The company has already an information system that handles the reports from these overhauls but it needs a supplementary tool that assist the chief planner to plan forthcoming overhauls.It should be able to display coming overhauls in a timetable and eventually print them, either to a PDF file or to a document. The timetables this function produces will help the chief planner and the assemblers to get a good overview of their day-to-day work.The tool needs to be intelligent in that way that it takes into consideration were in the country different assignments will be performed. So that time consuming travels over great distances can be avoided.