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3553 Uppsatser om Marketing tool - Sida 37 av 237

Övervakning och detektering av sprickor i betong med en elektriskt ledande färg

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

Analys av beställarkrav vid upphandling av entreprenader

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

Automatiska GUI-test : En teoretisk och praktisk studie för hållbarare test

To automate software testing is an investment, and that makes it important to have good knowledge about automation before an implementation is made. In this master thesis a study about automated testing is carried out. The study also includes a closer look at the testing tool TestComplete. TestComplete is one out of many tools on the market that is developed for automated GUI testing and the goal is to get a picture of how well the tool can adjust to CC Systems own applications. Studies show that it is hard to write lasting test scripts.

Internal Quality Audits as an Improvement Tool

A large proportion of businesses around the world is today ISO 9001 certified and is consequently conducting internal audits on a regular basis. It has however not been possible to conclude that internal audits always add value to the organisation, despite the large utilisation of this tool. Some authors, e.g. Alic & Rusjan (2010) and Wealleans (2000), mean that there are possibilities that internal audits may be used as a value-adding improvement tool. This has led to the emergence of this master?s thesis.The purpose of the case study was therefore formulated to examine how internal quality audits can be made more effective and used as an improvement tool.

Word of mouth- Ur ett konsumentperspektiv

I detta arbete studeras hur word of mouth fungerar i praktiken. Word of mouth är passerande, verbal och informell information. I huvudsak handlar det om rekommendationer men även generell information från en person till en annan. Word of mouth är ett mänskligt fenomen som har funnits sedan urminnes tider då människor är kommunicerande varelser. På senare år har dock fenomenet word of mouth blivit mer uppmärksammat, av både marknadsförare, forskare och företag.

Hur säkerställs effekten av marknadsföring när den outsourcas?

Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency..

Musik i rörelse : Fyra lärares uppfattning om och användande av rörelse vid lärande av musik på estetiska programmet, inriktning musik

The purpose of this study is to shed light on how teachers on the upper secondary Arts with Music programme use movement in their teaching of music, and how they approach movement as an educational tool, by investigating the following three issues:1. What significance does movement have for teachers on the Arts with Music programme?2. How do teachers on the Arts with Music programme regard movement as an educational tool in the teaching of music?3.

Demografisk sammansättning samt beteende hos medlemmar i panel

The use of marketing research panels are a more and more frequently used source of information for studies within many different branches. The purpose of this report is to investigate the demographic composition of panels and compare it with the population of Sweden, a possible change in behaviour of respondents, and if the source of recruitment is the cause of possible differences in study results. The study was commissioned by Norstats Linkoping office. Sources for the data material include Norstat?s recruitment process and their two main panels with different recruitment sources.

Fairtrade City som ett verktyg för hållbar utveckling : En fallstudie av Örebro Fairtrade City

Fairtrade is a certification of products that has grown from the criticism of conventional trade. By increasing the focus on the producers? economic and social conditions, poverty can be fought and the producers? voice in the marketplace can be strengthened. Fairtrade City is a certification for municipalities who wish to engage in ethical consumption. The purpose of this thesis is to understand the Fairtrade City concept and how this can be a tool for working towards sustainable development. To be more concise, we want to answer the following questions: Why does Örebro municipality work with the Fairtrade City certification and how can Fairtrade City be used as tool for working towards sustainable development? The thesis is based on qualitative interviews and e-mail interviews with members of the steering committee for Örebro Fairtrade City and on literature studies. We have in our thesis identified Örebro Fairtrade City as a result of 1) that Örebro municipality through Fairtrade City wants to change their surrounding environment by engaging in ethical trade 2) that the surrounding environment effects Örebro municipality through isomorphism regarding its way to deal with sustainable development 3) that the municipality through its work with ethical trade becomes legitimized by their surrounding environment.

En värld i brand : - En pressundersökning om vad som skrevs om krisen i Polen 1939 och Norge 1940 i två svenska dagstidningar

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

Den digitala strategin : En rapport om arbetet med en digital strategi för ett litet, nystartat företag

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

Djuren i skolans värld

The purpose of this essay is to closely study different studies and texts within the subjects ofanimals and nature in order to, from different themes, analyze and determine whether or not animalsis a useful tool to apply in school as well as preschool. Above all else, this study serves to answerwhat animals and nature can bring children, and when you as an educationalist can benefit from it inyour classes within school and preschool. This study also serves to point out what you should keepin mind when using animals as a tool in your classes, since there are a few obstacles to consider.The method used to analyze the different themes is discourse analysis, which is a sort of textanalysis.About one hundred years ago when our society was industrialized, different theories and theimportance of preserving and to sojourn into nature began to grow among some theorists, biologistsand educators. The value of spending time outdoors was realized, which we today have a greatunderstanding of. Our interest for the impact of animals on us is also starting to grow, and there is alot of research that is of the opinion that animals are good for children in many different ways, andfor many different reasons.

Fördelar och nackdelar med utematematik : Lärares, föräldrars och elevers inställning till arbetsformen

Aligning parallell terms in a parallell corpus can be done by aligning all words and phrases in the corpus and then performing term extraction on the aligned set of word pairs. Alternatively, term extraction in the source and target text can be made separately and then the resulting term candidates can be aligned, forming aligned parallell terms. This thesis describes an implementation of a word aligner that is applied on extracted term candidates in both the source and the target texts. The term aligner uses statistical measures, the tool Giza++ and heuristics in the search for alignments. The evaluation reveals that the best results are obtained when the term alignment relies heavily on the Giza++ tool and Levenshtein heuristic..

Implementation och utvärdering av termlänkare i Java

Aligning parallell terms in a parallell corpus can be done by aligning all words and phrases in the corpus and then performing term extraction on the aligned set of word pairs. Alternatively, term extraction in the source and target text can be made separately and then the resulting term candidates can be aligned, forming aligned parallell terms. This thesis describes an implementation of a word aligner that is applied on extracted term candidates in both the source and the target texts. The term aligner uses statistical measures, the tool Giza++ and heuristics in the search for alignments. The evaluation reveals that the best results are obtained when the term alignment relies heavily on the Giza++ tool and Levenshtein heuristic..

Ultraljud som diagnostiskt hjälpmedel vid subklinisk mastit hos ko :

This study was performed to investigate the possibility to use ultrasonography as a diagnostic tool for sub-clinical mastitis in dairy cows. Five cows with high cell counts, and four cows with low cell counts were selected as cases and controls, respectively, and their udders examined with ultrasound during a 5 week period. The image of the udders of cows with high cell counts exhibited small, hyper-echoic, rounded foci, approximately 1 cm in diameter, near the milk cisterns and the base of the teats. These changes were not found consistently in all cows with high cell count, however. Ultrasonography may be a valuable complementary tool in the diagnosis of sub-clinical mastitis in dairy cow, but more cases need to be monitored before its full value can be ascertained..

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