There is a growing trend in the world, where cities compete with each other by building similar attraction to enhance the tourism at the destination. This competition often results in the opposite where the cities lose their authenticity. Stockholm on the other hand does have the possibility to offer its visitors Stockholm?s archipelago, which is a unique natural phenomenon that cannot be replicated. Stockholm is the most popular tourist destination in Sweden.

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

Man brukar säga att en bild säger mer än tusen ord. Att marknadsföra ett företag genom att använda bilder och video är en strategi som används i allt större utsträckning då det ses som ett starkt marknadsföringsverktyg. I moderna samhällen kan företag inte bara nöja sig med att erbjuda sina tjänster, de måste också sälja dem genom att skapa ett tydligt varumärke. Ett varumärke skapas av en image och denna image ska som mål kunna representera varumärket alldeles självt.Syftet med detta examensarbete är att få en bredare förståelse av marknadsföring via sociala och digitala medier. Examensarbetet har utförts på uppdrag av DJkollektivet ?Håll Käften och dansa? där målet har varit att skapa en internationell webbsida för att marknadsföra dem.

Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

Background and Problem definition: Atypical employment is something that has becomeincreasingly common in recent decades, these are defined as positions where no relationship is of thetraditional type in which the employee has a long term relationship with the employer and where hecarries out his work at the premises of the employer. These atypical employments can take variousforms, it can be fixed term contracts, project work or jobs in employment agencies and so on. Thestaffing sector in Sweden has grown rapidly since the 90s, and since international research shows thatthe three-way relationship arising from the use of staffing agencies may lead to challenges in differentparts of HRM, we have chosen to study this topic.Aim: The purpose of this paper is to describe and understand how HRM is handled in atypicalemployment relationships.Method: The epistemological starting point for this work is hermeneutics, as a result of this theresearch approach is qualitative and inspired by abduction. The authors have chosen to carry out thework as a case study of three primary cases, each one consisting of an employment agency, a clientorganization and an employee. The analysis is based on the hermeneutics principles of interpretationand concentration of meaning.Results: What emerged as central to how HRM is handled are the interdependencies that existbetween the business environment and the strategies of the firm, how they affect different parts ofHRM and how participation and liminality have an impact on the three-way relationship.Keywords: HRM, atypical employment, staffing agencies, three-way relationship and strategy..

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

Med en mer globaliserad va?rld och mer homogena marknader har betydelsen fo?r marknadsanpassning pa? utla?ndsk marknad blivit alltmer ifra?gasatt. Vissa svenska modefo?retag har olika uppfattningar anga?ende detta da?r vissa anser att anpassning inte alls beho?vs da? modet a?r globalt medan andra anser att anpassning a?r ett ma?ste fo?r att na? framga?ng pa? den utla?ndska marknaden.Studien syftar till att studera i vilken ma?n anpassningens betydelse har i svenska modefo?retags marknadsstrategi da? va?rlden blivit mer globaliserad och marknader mer homogena. Fo?r att genomfo?ra studien har en kvalitativ studie genomga?tt i from av en flerfallsstudie med de svenska modefo?retagen; Odd Molly, Bjo?rn Borg och Hunky Dory.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

Författarna finner att dagens teori saknar tydliga riktlinjer för hur praktiker i den svenska banksektorn bör använda sig av intern marknadsföring. Bristen av en klar definition av begreppet medför svårigheter att applicera teorin på strategiarbetet och använda de verktyg som finns att tillgå i befintlig forskning. Nuvarande forskning visar på vikten av intern marknadsföring i alla organisationer, och då främst inom servicesektorn. Studierna som har gjorts är emellertid baserade på sektorer utomlands, vilket innebär svårigheter för svenska banker att tillämpa resultatet inom sin egen organisation, menar författarna. Författarna ämnar därför undersöka intern marknadsföring och dess effekt på uppfattade konkurrensfördelar på den svenska banksektorn och författarna har valt att fokusera på svenska fullsortimentsbanker.

The music industry has been subject to great changes during the last ten years. The most significant factor contributing to this change is the increasing usage of broadband and thereby the increasing frequency of downloading music illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as YouTube. As the consumption patterns have changed companies within the music industry have been forced to find other sources of income than record sales and they have also needed to find alternate ways to market their artists.

The underlying purpose of this study is to investigate how the libraries in Sweden organize and administrate the service of providing literature in other languages than Swedish. The study focuses on the central guiding principles that regulate the provision of multilingual literature and how these guidelines are implemented in to practice at the libraries. As the guidelines are closely connected to the official discourse in Sweden concerning policies targeted towards immigrants, the guidelines will be examined from a perspective of integration politics. To assemble data a survey has been conducted looking into factors such as how the libraries perceive the guidelines, how the libraries do business intelligence and user inquires to reach out to the users of the multilingual media, forms for statistics and method of working. The results points out that the libraries in their work with multilingual media are confronted with three tensions; the first tension is that between the libraries aim to promote equality and freedom for the individual and at the same time to fulfil certain collective interests and goals.

The aim of this study was to study how Swedish youth national football players handle stressful events in sports. A longitudinal questionnaire diary was constructed from a revised version of Nicholls and Polmans (2007) design with the intention of recording in-sport and psychosocial stress, choice of coping strategy and coping effectiveness. The participants were 59 Swedish youth national football players born 1992 observed during a four day national training camp held by the Swedish Football Association. Data were drawn from a quantifying analyzing method. The main result showed that the most common stressors reported were, physical injury or pain, experiencing teammates or opponents to perform better and feeling generally insecure during training camp.

Officially, the EU gender policy since 2000 has been guided by the strategy of Gender Mainstreaming. This strategy aims to promote gender equality and is informed by a feminist ontology which stipulates that women are structurally subordinated.In this essay, I examine whether the European Commission has adequately adhered to this gender policy in its free trade negotiations with the ACP (African, Caribbean, and Pacific) countries as part of the Cotonou Agreement. As a result of my text analysis of documents related to the negotiations, opinion pieces by interested actors and policy papers of the EU, I find that the Commission does not act in accordance to its stated gender policy.To explain this discrepancy between policy intent and actions, I employ postliberal feminist theory and Robert Putnam's Two-Level Game Theory Model. By analyzing statistics and published research, I explore how gender issues are being represented politically on a domestic and international level.My findings show that a key cause of this discrepancy lies in the low levels of female participation in the political institutions of the EU and ACP; a lack of participation that is especially pronounced in the area of international economics. In explaining the constraints on female participation and the prospects of full implementation of the EU's gender policy in the international political economy, I emphasize the role of culturally and historically gendered institutions..

The investigation aims to clarify to what extent non-conscious thought has efficacy in for instance decision making,and also examine some aspects of the question whether decisions are caused by free will. This is done by an analysisof new research in neuroscience, economics, the combination of the two within neuroeconomics, evolutionarytheory and especially the new theory of Unconscious thought (Nordgren & Dijksterhuis 2006), which will enjoyspecial scrutiny due to its recentness in the scientific field. A decision strategy ought to put high-level consciouscognition to use where it is most effective, and this is on a different level than the canonized one. Meta decisionmaking is decision making concerning which decisions ought to be made consciously. It is the area where the largestamount of freedom can be obtained wherein the largest amount of thought effort ought to be invested.

One could argue that the most discussed topic in finance is whether or not it is possible to ?beat the market?. Even though many people claim to do this, there is little evidence to support the idea that one can consistently beat the market over a long period of time. There are indeed several examples of investors who have managed to outperform the market consistently for a long time, but the efforts of these individuals or institutions could by many be considered to be pure luck.One of the many strategies that have been evaluated by several researchers and is said to generate a risk adjusted return greater than that of the market, is one based on the P/E-effect. This strategy is based on the financial ratio P/E ? price divided by earnings ? and used by constructing portfolios consisting of stocks with low P/E ratios.