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2051 Uppsatser om Marketing orientation - Sida 59 av 137
"The love that dare not speak its name" : om sexuell läggning och flyktingskap
The purpose of this composition was to examine which international and Swedish laws exist to govern the protection of asylum seekers claiming persecution on the grounds of sexual orientation. Additionally I wanted to look at what the need for such a right to refuge would be based upon, i.e. why asylum seekers ought to be granted such protection. In order to fulfil my objectives I based my material on international and Swedish laws, comparing these to studies of what negative impact growing up and living as homosexual in an oppressed environment can have on the individual, psychologically and socially. To highlight and exemplify my material I used Iran as a case-study to reflect my facts upon.I found that there has been, and still seems to be a lack of interest in and commitment to the persecution of homosexuals around the world.
Produktutveckling av komfortlösning till lastbilshytt
This report describes a project carried out in cooperation with Klippan Safety AB. The purpose of this project has been to develop a product that facilitates the living area in a truck cabin for the customers. To be able to develop, in a structured way, that kind of product, the project has been based on different product development theories. The project contained of following parts: marketing research, product generation, product evaluation and prototyping. After information from the marketing research and discussions with the company, the decision was made that the task was going to consist an improvement of the existing product referred to as 'the comfort module'.
People Integrated Marketing : en kundstyrd ledningsstrategi
Bakgrund: Synen på kvalitetsutveckling har förändrats genom åren. Förr arbetade hantverkaren i en naturlig närhet till sin kund och kunde lätt anpassa varje produkt till de särskilda behov och önskemål som denne hade. Denna närhet försvann dock i och med att man byggde upp en storskalig industriell masstillverkning, där organisationen präglades av kontrolltänkande, specialisering och anonymitet. Utvecklingen har gått vidare och idag bygger de kvalitetsorienterade organisationerna på engagemang och motivation från personal, kunder och leverantörer. Tillsammans samverkar de för ständig förbättring av verksamhetens alla delar, vilket leder till resultatet att man får nöjdare kunder, medarbetare och partners samt ökad effektivitet.
Att mäta generell skam : En analys baserad på Raschmodellen
The purpose of this paper was to investigate whether Suzanne Retzinger?s linguistic cues for shame and verbal behaviors for hiding shame could be used to measure shame in surveys based on Thomas Scheff?s theory of shame. I created a measurement instrument consisting of 30 statements, which were all meant to measure general shame.The instrument was administrated to 180 respondents studying at Karlstad University, of whom 4 respondents were removed from the data set due to lack of standardization. With the polytomous rasch model used for the analysis, data from 176 respondents were analyzed, of whom 124 respondents were female and 52 were male.The result showed that the measurement instrument?s statements should not be used together because the analysis indicated multidimensionality.
Mat! Vad är det för mat? : Gymnasieelevers kostvanor
Aim:The aim of this study is to examine similarities and differences in eating habits in students ages 16-19 in high school.Questions:How do eating habits differ between adolescent athletes and non-athletes?What significance does living conditions and religious background have on the eating habits of adolescents? Method: This study is of a quantitative approach using survey questions.The method used was questionnaires. Three schools participated in the study. The school provided programs with and without athletic orientation. My purpose was to give out 200 surveys but in the end the total of handed out surveys landed on 141.
Informella sittplatser i det offentliga stadsrummet : applicerat på gråbrödersplatsen, en ny plats i Lund
This thesis is about informal seatings, those which are planned to merge into the city core environment and to supply a flexible public space. The thesis discusses how a diverse range of elements could result in different functions and social meanings. These are illustrated with visual examples and conceptual drawings.
The position of the seating in a small public place is important, as well as its location in the city. Furthermore, the detail design of the seating, such as the form and dimensions have to be considered in order to create an informal seating appropriate for the user. This leads to the broad scope of this thesis which deals with the small scale - how the seatings can create a good environment in a small place; and the big scale - how a site can influence the city.
This thesis suggests the physical design of some informal seatings and also investigates how these seatings can strengthen the place through their function and how they relate to their surroundings.
Offentlig upphandling : Ändringarna i LOU och dess inverkan ur en rättssäkerhets- och nondiskrimineringsaspekt.
AbstractThe author Selma Lagerlöf was born in 1858 at Mårbacka, in Värmland and died in 1940. Fifty years after Selma´s death were her correspondence released and ten thousand of letters were found in the collection. But it was just the correspondence between Selma and Sofie Elkan who interested people because they wanted to know if Selma and Sofie have had a sexual relationship. Later, in time for Christmas 2008 the Swedish Television shows a film about Selma. "Selma Lagerlöf Society" was critical to the movie and thougt that the movie focused too much on Selma`s sexual orientation.
Allsvensk fotbollssponsring
Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..
Learning study på estetiska programmets teaterinriktning En närstudie i scenisk närvaro Learning Study on the Theatre Orientation at the Aesthetic Programme. A Close Study in Scenic Presence
Syftet med följande arbete är att undersöka om och hur Learning study som är en metod att granska, analysera och utveckla pedagogiken, kan förbättra undervisningen i teater på gymnasiets teaterestetiska inriktning. Jag vill säkerställa att kommunikationen i undervisningen fungerar och förbättrar deras kunskaper gällande begreppet närvaro inom teaterämnet. Enligt den ryske teaterpedagogen Stanislavskij så innebär närvaro en överensstämmelse mellan skådespelarens övertygelse i karaktären och det uttryck skådespelare och regissör vill förmedla. (Järleby, 2001, s. 174-175.) I detta arbete har jag även reflekterat och redogjort för tidigare forskning genom två studier inom Learning Study och en studie i teater.
Homo, gay, flata - är inte det samma sak? En diskursanalytisk intervjustudie med icke-heterosexuella kvinnor
Based upon theories founded on social constructionism, and criticism raised against these theories, this study aims to present a more complex perspective on non-heterosexuality from what has earlier been presented in Swedish lesbian, gay, bisexuality and transsexuality research. Fourteen semi-structured interviews with non-heterosexual women were analyzed using a discourse analytic approach. Four discourses about sexuality were described: "definition, preferably as either-or (heterosexual or homo-sexual)", "normality", "sexuality as constant and unchangeable", "sexuality as homogenous". Different ways of relating to and challenging the positions offered through these discourses were discussed. In conclusion, the study discussed which implications these findings have for psychologists working with non-heterosexual women, and how discursive positioning can be understood from within a psychological framework..
Religion i skolan : En studie av gymnasieelevers uppfattning om ämnet religionskunskap A
This essay aims to investigate how students in upper secondary school perceive the subject religion A. The study is both qualitative and quantitative and I will use a survey to investigate the perception of religion among students both vocationally oriented and theory oriented. I will use questions concerning religious background and perception on the subject in relation to the curriculum but also try to investigate whether there are differences on perception between the vocational and theory orientation. The theoretical approach is mainly based on the curriculum concerning religion A but former research is also used such as books written by Sven G Hartman (2000), Ulf Sjödin (1995), Ove Larsson (1991), Elsie Davidsson (1989) and Anders Törnwall (1988). The result in the study is that students for the most part perceive the subject religion A as something positive and the background has a connection to their present perception.
Vad spelar vi för roll? En studie om bibliotekariers syn på utvecklingen inom biblioteksfältet och sin egen yrkesroll vid svenska bibliotek
The aim of this bachelor?s thesis is to gain deeper knowledge about how librarians in public libraries in Sweden view theirprofessional role with regard to the last decades of change in the library field. Especially concerning the technical evolution and towards a higher user orientation and market mindset, and in which ways this has influenced the librarians everyday working tasks. A particular focus has been placed towards the reference transaction, the use of computers and e-media, and the stock development. We believe that there currently is a changeover, from the libraries traditional line of function, towards them as more of service institutions.The method used in this study for answering the research questions and to gather empirical information is semi-structuredinterviews.
Marknadsföringsstrategier för spelutvecklingsteam under utbildning
Syftet med denna slutreflektion är att visa problemen men även möjligheterna i
marknadsföringen av spelet Forced2Fight av det lilla teamet i Kick the Owl
Productions. Begränsad budget, osäker framtid för både team och spel är något
som måste övervinnas. För att kunna angripa dessa problem har jag studerat en
rad olika tillvägagångssätt och kommit fram till ett lämpligt tillvägagångssätt
riktat åt gräsrötterna för att bygga upp varumärket. Den effektivaste strategin
bör i min mening vara att marknadsföra gruppen via traditionella medier och
förankra spelet i den relevanta målgruppen direkt via fora och andra sociala
medier. Kontakta både framträdande medlemmar i sociala grupper samt
expertgrupper bestående av kunniga spelentuseaster.
Att märka turism? : En undersökning om marknadsföring av kvalitetsmärkning inom ekoturismen
Kvalitetsmärkningen Naturens Bästa arbetar för att marknadsföra upplevelser som inte är bra enbart för turisten utan även för miljön och omgivningen. Idag blir vi som konsumenter mer och mer medvetna och måna om vår miljö och den värld vi lever i. Således borde en kvalitetsmärkning som Naturens Bästa kunna vägleda oss till att finna arrangemang inom turismen som hjälper oss att välja arrangörer som verkligen lever upp till de krav vi ställer. Problemet som finns är dock att denna kvalitetsmärkning inte syns i den gemensamma marknadsföringen av destinationer i nuläget. Utifrån detta är syftet med uppsatsen att undersöka varför kvalitetsmärkningen Naturens Bästa inte har någon framskjutande roll i marknadsföringen av destinationer.Vi har använt oss av en kvalitativ insamlingsmetod i form av personliga intervjuer i vår undersökning för att få fram varför kvalitetsmärkningen inte syns i marknadsföringen.
Kreativ reklam attraherar och rekryterar
This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.