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3352 Uppsatser om Marketing function - Sida 58 av 224

Doing Business in China - A Best-practice Model for Foreign Invested Small and Medium-sized Enterprises (SMEs)

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

Styrning av grafisk färgdisplay

This master thesis is a result of the work carried out for Research Electronics at Siljansnäs. The company develops customized electronical systems. Because of the rapidly increasing interest in colour displays there has been a desire within the company to represent information from sensors and electrical systems in a more advanced way.Due to the mentioned reason above we were given the assignment to solve how a colour display using the STN technique works. The technique is used by small displays, the size of QVGA. Our ambition of this diploma work is to develop a fully functionally test prototype to evaluate the LCD (Liquid Crystal Display) and the LCD controller.

?Vilka faktorer kan påverka försäljningsmålet inom kartong- och pappersindustrin? : ? En fallstudie på Korsnäs AB

AbstractCompanies in the Swedish process industry has for a long time spent a lot of capital in high-tech development, which have given them increased ability to compete with high quality and excellent technical knowledge, which has given them greater opportunities to grow on the market. But it?s not enough to achieve success with new products and service; it must also be consistent what market wants and preferably something exceptional. The purpose of this study was to determine the factors that are predominantly success factors and how they may affect the sales target of a new product, in this case Frövi White. Another objective of the study was to examine how Korsnäs Frövi communicates and transforms information as requests and demands from customers into refined material. To obtain relevant information to the study several interviews with respondents from most of the value chain in Korsnäs Frövi has been carry out.

Utveckling av modulbaserad 11C-processutrustning inom PET : Presentation av idéer och koncept

This report describes the planning and the accomplishment of the final diploma workat the study program Mechanical Engineering, Department of Engineering Sciences, Uppsala University. Two students carried out the diploma work at GE HealthcareHusbyborg in Uppsala.The aim of the diploma work was to develop and improve existing processequipment for 11C-radiochemistry in PET. The process equipment was to be dividedinto smaller independent modules to make it more flexible. Part of the existingprocess equipment is an oven that is supposed to perform a specific chemicalreaction. One of the main goals was to study and improve this oven.The work could be divided into three main phases: 1.Present concepts for one module, and interface between different modules.

Marknadsundersökning inom datacenterbranschen : Undersökning av tekniska inköp, med fokuspå kyllösningar

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

Mjölkkors behov av att ligga och att sova

The aim of this literature review was to investigate whether the modern dairy cow has the time she needs to lie down and to sleep and what deprivation of these behaviors could lead to. Current research seems to agree on the fact that sleep is essential but there is no uniform explanation of the function of sleep, even though there are many theories. It is known that sleep has an important impact on the immune system and that sleep is increased in case of an infection. Sleep deprivation causes many negative effects including reduced function off the immune defense, increased metabolic activity, malnutrition and increased heart rate. It has also been found that deprivation of sleep could cause increased mortality.

Marknadsinriktad miljökommunikation på Internet : försäkringsbolaget Folksam

Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. This can be due to difficulties in reaching out to customers and to finding the most efficient method of green marketing communication. The aim of this study is to analyse how an insurance company more actively can communicate environmental matters foremost in their contact with customers. One can in different mediums daily follow debates and discussions concerning the environment. Many insurance companies have also identified their role in performing green work.

Engångs- eller returtransportförpackningar i livsmedelsbutiker

Master thesis for Mechanical engineering, at the University of Lund. Incorporated in project Pondora.The purpose of this master thesis is to compare the existing one way packaging system with a proposed return crate system not yet available in Sweden. The comparison is focused on packaging handling in the grocery store.The purpose is also to investigate how operating return crate systems in Norway and Finland function, identify, the problems they have encountered and survey economic and technical aspects. The knowledge we hereby have acquired was subjectively evaluated in the thesis.The Swedish survey has a focus on meat and bread. The surveys in Finland and Norway contain all the products utilizing the studied return crate systems.We have surveyed how the handling of transport packages for meat & provision and bread is done in the store.

Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Meningen med aktiekapitalet : ? Är aktiekapitalet en gammal förlegad tradition som har bevarats?

Introduction: There was a reduction in Sweden of the share capital in 2010, in which the share capital was reduced from 100 000 SEK to 50 000 SEK. The reason behind the reduction of the share capital was to enable more people to start limited liability companies in Sweden. Meanwhile in Europe, they questioned the function of the share capital, and as a result of this discussion a number of European countries have abolished the requirement for the share capital in limited liability companies.Purpose: The purpose of this study is to investigate what meaning the share capital has to entrepreneurs based on their own businesses, and to see what function the share capital have for the creditors.Problem: What are the meaning of the share capital for today´s entrepreneurs and its creditors?Methodology: The study is based on a qualitative research method in which a cross-sectional study was done with four small limited liability companies and four creditors.Conclusions: The share capital functions and meaning has lost its intended meaning as creditor protection and the help to facilitate the raising of capital. The share capitals intention has to some extent been eroded.

Gapet mellan företag och konsument   : CSR-kommunikation hos klädföretag

Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.

Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram.

På en alltmer konkurrensutsatt marknad har det blivit viktigare för företag att aktivt arbeta med att värna om kundrelationer. Ett vanligt sätt att arbeta med att värna om befintliga kunder och locka nya är genom lojalitetsprogram. Dessa ämnar uppmuntra till återkommande köp genom att erbjuda kunder olika typer av förmåner för att de är kunder hos företaget. Inom cafébranschen används dessa i olika utsträckning då vissa cafékedjor använder dessa och andra inte gör det. Idag ställer konsumenter höga krav på att företag ska arbeta med hållbarhetsfrågor. Därmed är det viktigt för företag som arbetar med detta att kommunicera ut det på lämpligt sätt.

Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

Att marknadsföra regioner : En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknads­föringsperspektiv.

Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol (n=278) hos friska skolungdomar i årskurs 8 och 9 i två Stockholmsskolor. Vidare undersöktes könsskillnader och skillnader mellan årskurser i självrapporterad stress respektive salivkortisol. Data samlades in via ett självskattningsformulär som mäter generell stress samt genom salivprover tagna vid fem tillfällen under en dag. Resultaten visade på ett signifikant samband mellan självrapporterad stress och salivkortisol (r=0,29) vid en tidpunkt.

Övervakningssystem för båtelektronik

Leisure boats of today have a lot of electronics that needs battery power to work. In additionto that electric propulsion systems have gotten more popular lately, which further increasesthe demand for high battery capacity. The batteries used are mostly lead-acid batteries and toget the most out of the batteries it is important to treat them right. To optimize the electricsystem it is important to have knowledge of how the batteries and the electric motor are usedand which factors affect e.g. efficiency and recharging.A new electric drive that can replace old diesel engines is being developed and needs testingand evaluation.

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