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3286 Uppsatser om Marketing for Healthcare Organizations - Sida 51 av 220
The rapid rise of innovation in green technology : biogas entrepreneurship
The development of farm-operated biogas plants in Sweden is increasing. This study investigates the process that firms go through in developing such ventures. The aim is to identify obstacles and opportunities that individual farmers have encountered during the implementation process, and through a comparative analysis find similarities and differences between cases. The overall goal is to increase understanding of the factors that influence farmers? development of farm-based biogas production, and more specifically, explore opportunities for support organizations to contribute to the innovation process.
Findings indicate that the implementation process has changed over time.
Pfizer Consumer Healthcare blir McNeil : Vikten av kommunikation under integrationen mellan två läkemedelsföretag
Den höga utvecklingstakten i läkemedelsbranschen har inneburit en rad fusioner och företagsuppköp med stora påfrestningar på personalen som följd. I ett sådant läge är det viktigt med en effektiv tvåvägskommunikation mellan företagsledning och personal. Syftet med denna uppsats är därför att studera hur viktig kommunikationen mellan ledning och personal har varit för integrationen mellan svenska Pfizer Consumer Healthcare och McNeil Sverige AB. Det intressanta med denna integration är att en stor organisation uppgår i en mindre, vilket sker sällan. Genom att studera detta kan förståelsen för vikten av kommunikationsprocesser breddas.
Möbelbranschen - hur små företag kan överleva på den svenska marknaden
The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.
Arbetsmiljöarbete enligt OHSAS 18001 : En inledande undersökning
There are regulations in sweden that require organizations to manage occupational, health and safetey (OH&S) issues in a systematic way. The contents of the management system vary depending of the activity of the specific organisation. An accurate management system is crucial in order to assure that rules and regulations are fullfilled. The OHSAS 18001 standard covering OH&S management is intended to provide organizations with the elements of an efficient OH&S management system. The work with this thesis was done at Swemat AB in Härnösand wich is a mechanical industry. In the thesis, the requirements of the OHSAS standard are compared with the current management system.
Webbaserad träning ? en modell skapad för att öka compliance inom rehabilitering av hund
The aim of the present literature study was to define and describe the area ?compliance in veterinary medicine? (i.e. the way treatment recommendations are being performed) and discuss the factors that influence the level of compliance. Based on the findings, a model that intended to increase compliance in orthopedic postoperative rehabilitation of dogs was designed. In the daily work as a veterinary nurse it is essential that one provides the best possible care to the animals from the beginning to the end of the treatment.
Kvinnlig könsstympning. En litteraturstudie om sjuksköterskans roll i mötet med könsstympade kvinnor
Female genital mutilation (FGM) is an ancient custom which is practiced in many African countries. After years of disturbances in these countries many Africans have immigrated to Sweden. The aim of this literature review was to describe how nurses in the best way can treat these women, and be able to provide the best care for them when they seek healthcare in Sweden, on account of complications from FGM, and to find out which part education play in the attitudes toward FGM..
Socialtjänstens hantering av medias granskning : En kvalitativ studie om hur socialarbetare upplevde hanteringen av mediagranskning på deras arbetsplats
The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.
Utvecklingen av samverkansregler mellan hälso- och sjukvården och näringslivet : Samverkan och krishantering i fält av legitimitet
Collaboration is a form of organization on the rise in Sweden. For health care, it is ofinterest to collaborate with industry to ensure that needs for specialist education andtraining are met and that products developed meet the relevant requirements.Conversely, industry actors have an interest to have a close collaboration with healthcare in order to gain insight into customer needs, provide information about theirproducts and to test products in development.The starting point of this study is an agreement and regulatory framework for formsof collaboration between public health care in Sweden in general and thepharmaceutical industry, the medical device industry and the laboratory technologyindustry. The research questions concerns how this agreement has evolved and theprocess surrounding its emergence may contribute to knowledge about collaborationas a form of organization and the relationship to concepts such as legitimacy,corruption and institutional theory.By tracking the emergence of the current regulatory framework genealogicalthroughout history, the study uncovers how the agreements have played a role in andcontributed to the legitimization and institutionalization of collaboration practices andhow crises have changed the shape of the practices. A theoretical treatment ofrelevant concepts such as legitimacy, institutionalization of practices, corruption andstigmatization of organizations form the basis for an interpretation and analysis of theprocess.The conclusions of the examination of the historical process that led to the currentagreements contribute to empirical knowledge of how crises and stigma affect thelegitimacy of collaboration practices and how the repair of legitimacy can be donesuccessfully after a crisis. The treatment of the empirical material is also a historicalsource for the development of ethics agreements between public health care andpharmaceutical industry and the medical industry in Sweden..
Anst?lldas attityder till chefers ledarskapsstilar inom fackliga organisationer - En kvantitativ studie om genusrelaterade attityder till ledarskap
This study was based on a quantitative method to examine gender-related attitudes towards leadership styles among employees in trade union organizations in Sweden. The aim of the research was to investigate and understand how gender relates to attitudes regarding leadership within these organizations. The study was based on research questions related to preferences for different leadership styles and the impact of gender on these attitudes. The study incorporated previous research and relevant theoretical frameworks such as leadership theories, gender theories, and theories on prejudice against female leaders to contextualize our findings. Data were collected through a survey using a convenience sampling method, targeting employees of trade union organizations in Sweden.
Utvärdering av Skogens Dag i Borås 2005 evenemanget som informationskanal
The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.
Word of mouth- Ur ett konsumentperspektiv
I detta arbete studeras hur word of mouth fungerar i praktiken. Word of mouth är passerande, verbal och informell information. I huvudsak handlar det om rekommendationer men även generell information från en person till en annan. Word of mouth är ett mänskligt fenomen som har funnits sedan urminnes tider då människor är kommunicerande varelser. På senare år har dock fenomenet word of mouth blivit mer uppmärksammat, av både marknadsförare, forskare och företag.
Hur säkerställs effekten av marknadsföring när den outsourcas?
Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency..
ATT VARA ÖPPEN FÖR OLIKHETER I TIDER AV FÖRÄNDRING : Barnmorskors och BVC-sjuksköterskors erfarenheter av föräldrars behov av tidigt föräldrastöd
Society has an obligation to offer parents support of various types, an example of such a support is ?parent support?. The purpose of this study has been to describe midwives and child health care nurses conceptions of the need for early parent support. The definition of early parent support in this study is the first two weeks after delivery. Since the 1970:ies the Swedish delivery and ?BB? care has changed in that the time in hospital care after delivery has been reduced from in average six days, till an average of two days.
Demografisk sammansättning samt beteende hos medlemmar i panel
The use of marketing research panels are a more and more frequently used source of information for studies within many different branches. The purpose of this report is to investigate the demographic composition of panels and compare it with the population of Sweden, a possible change in behaviour of respondents, and if the source of recruitment is the cause of possible differences in study results. The study was commissioned by Norstats Linkoping office. Sources for the data material include Norstat?s recruitment process and their two main panels with different recruitment sources.
Grundvärdens betydelse för anställdas commitment - En komparativ fallstudie mellan en vinstdrivande organisation och en icke-vinstdrivande organisation
The need to attract and retain individuals who add value to the organization constitutes an increasing challenge facing human resource professionals. In this context it is essential to establish stronger links between the individuals and the organization they work for. The aim of this study is to explore and discuss the role of ethical core values such as trust, respect, fairness, and honesty as a critical antecedent to employee commitment. From the perspective of employees, a comparative case study is conducted in two organizations with two different reasons to exist - a profit organization and a non-profit organization. The study concludes that organizations should have a high focus on people's core values when they recruit new employees as well as for educating and training their existing employees and managers.