Authors: Linda Olsson & Dennis A?stro?m Title: A journey of discovery on the third floor ? A case study in how juvenile agents in the municipality of Kalmar communicate with its young people Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number of pages: 60Introduction: The participation amongst young people regarding political, democratic and society related questions is through an investigation confirmed not being high enough. Within the municipality of Kalmar, juvenile agents work as a link between young people and the opportunities that the municipality provides. To create this link with young people, communication is essential.Purpose: The purpose of this paper is to create an understanding of how the juvenile agents work in order to create and maintain communication with young people. The purpose is also to evaluate the result of the information campaign they executed in 2011.Methodology: For this paper we had a hermeneutic approach with an inductive viewpoint.

Frågeställning: Vilken typ av människor har störst benägenhet att ändra sina resvanor?Vilka marknadsföringsstrategier är bäst lämpade för att få Eskilstunas invånare att ändra sina attityder och beteenden så att de väljer mer hållbara resealternativ?Syfte: Syftet med denna uppsats är att presentera marknadsföringsåtgärder som Eskilstuna kommun kan använda sig av för att främja hållbart resande samt att redogöra vilka målgrupper dessa åtgärder bör riktas mot.Metod: Vi valde att göra en kombinerad kvantitativ och kvalitativ studie. Kvantitativ data har vi hämtat från sekundärkällor i form av tidigare undersökningar som är gjorda i Eskilstuna och andra jämförbara kommuner i Sverige. Primärdata i denna studie är kvalitativ och kommer från intervjuer med olika personer som jobbar med att främja hållbart resande. Teorin och empirin vävdes sedan samman till en analys.Slutsats: I slutsatsen presenterar vi vilka målgrupper som är intressanta att arbeta med samt med vilka marknadsföringsåtgärder vi anser att Eskilstuna kommun bäst kan nå dem.

Background: Communication allows people to gain understanding of themselves and their surroundings, which is a prerequisite for good health. The nurse may in her communication help patients develop a feeling that they are not alone in their situation. If the patients cannot express themselves and make themselves understood, it can lead the patients to feel left out which emphasizes the suffering at having aphasia. Aim: The aim of this study was to identify the components which affect nurse?s communication with patients with aphasia.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

Bokakademin i Östergötland AB möter framtiden ? En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future ? A study of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin)Authors: Fabian Hamnqvist and Emma SvenssonBachelor?s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran NoghabaiAbstractThis paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question.

Aim: My aim with this study is to investigate whether the co-workers in the company Arla Foods is satisfied with the communication between the company and the employees. If there are any changes to be made or if it works well as it is now.Method: I have sent out invistigationforms to 85 co-workers within Arla Foods. This forms included questions about Arla Foods internal communication and how the co-workers apprehend this. I have also made 7 interviews over the phone with co-workers on the dairys around Sweden. Including in these 7 interviews have I also talked and posed questions to representatives for the trades-union within Arla Foods.

Syfte: Vårt syfte med uppsatsen är att med hjälp av enkäter och de kriterier som finns i teorin undersöka hur långt de medverkande företagen har kommit i deras framgång gällande Customer Relationship Management. Metod: Vi har gjort en kvantitativ enkätundersökning där vi har tillfrågat 30 företag i Ronneby. Vi har sedan analyserat detta utifrån diagram som vi har fått fram i Excel. Slutsatser: De flesta företagen i Ronneby är bara i början av CRM och de kan med enkla medel komma mycket längre.

The concept of sustainable development has been pervasive in recent years and many organizations choose to implement sustainability and adapt their activities accordingly. The purpose of this study have been to explore how a collaboration on the use of waste materials may look to analyze what influences cooperation. A case study has been carried out examining a Swedish state regional project aimed at creating partnerships between actors and utilizing textile waste with the help of design. The study was conducted using qualitative methods and the collection of data has been done through interviews and by examining documents. The results show that there are seven key factors that affect cooperation: expectations, commitment, internal communication, a strong non-profit actor, individual treatment, personal networks and the diversity of actors.

The aim of the study was to evaluate parents and course directors?experiences of the AKKTIV ComAlong-course (Augmentative and AlternativeCommunication ? Early Intervention). ComAlong targets parents of pre-schoolchildren with extensive communication difficulties and aims to give parentsknowledge about different aspects of communication, communication developmentand AAC. Both qualitative and quantitative methods were used. Individualinterviews and pair-interviews with totally nine persons were performed and 54course questionnaires filled in by parents were evaluated.

Uppsatsens syfte är att beskriva arbetsprocessen i ett event och visa på skillnader mellan de olika aktörernas synsätt. Den grundar sig på studier av två eventbyråer; en stor, marknadsledande och en liten, nystartad. I uppsatsens analys diskuteras framförallt skillnaderna mellan de som planerar eventet och de som genomför det. Här kan det ibland uppstå vissa spänningar. Utifrån två metaforer angrips problematiken de skilda synsätten och författarna diskuterar varför spänningarna kan uppstå, samt hur organisationen kan göra för att försöka undvika dem..

The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

Near Field Communication (NFC) är en teknik som möjliggjort utvecklingen av vardagliga betalningar med hjälp av mobiltelefonen. I Sverige är betalningar med NFC-tekniken i mobiltelefoner fortfarande i introduktionsfasen. För att denna teknik ska ha möjlighet att fungera som ett komplement till redan befintliga betallösningar, granskas därför möjligheten för NFC-teknik som betallösningsmetod med inriktning på säkerhetsaspekter.Syftet med uppsatsen är att granska säkerhetsaspekter för NFC-teknik som mobil betallösningsmetod samt analysera dessa aspekter för att få djupare kunskap för NFC-teknologins möjligheter. Kunskapen har erhållits genom en litteraturstudie samt kompletterande av en intervju för att få bredd i informationsbehandlingen.Resultatet av studien visar att NFC-teknologin som betallösningsmetod kan påverkas av ett antal säkerhetsaspekter. För att NFC-tekniken skall nå en bredd i marknaden måste flertalet aktörer samarbeta för en standardisering i användandet av tekniken..

Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..