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6837 Uppsatser om Market-communication trends - Sida 50 av 456

Handelsstopp på Stockholmsbörsen. Innebär handelsstoppen på Stockholmsbörsen en trygg handel och en effektiv marknad

This paper examines if trading suspensions on Nasdaq OMX Nordic - Stockholm work as a contributing factor in creating a secure trading. This has been made through an event study and examination of abnormal returns. Our results for plus tick suspensions indicate that suspensions fulfill their purpose in creating a more secure trading since the trend of abnormal return we observe prior to a suspension is disrupted. Thus, the suspension is warranted. The conclusion is that the market cannot be completely safe; as the law and practice is structured today an abnormal return is inevitable.

Prospects of a Challenger - A case study of Microsoft and the Console Industry

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Bachelor thesis Re : bottle

There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.

Migration och arbetsmarknadsintegration - den tyska återföreningen

Title: Migration and Labor Market Integration ? the German Reunification Since the German reunification former East Germany has been struggling with rising unemployment numbers and extensive emigration. The East German Länder are still well behind the West German and even though Germany unquestionably is united politically the old border divides the economy ? and the labor market ? in two. This thesis aims to describe the reunification process of the East German and the West German labor markets, and in particular the role of migration in this process.

Förtätning av film till stillbild

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

Image repair-theory vid livsmedelskris : Textanalys av Findus kriskommunikation kring hästköttsskandalen

This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..

Internationalisering av innovationer : innovationsföretags möjligheter under en internationaliseringsprocess

The purpose of this study is to identify a successful way of expanding a business on a global market, focusing on innovation products. An analysis was also made to see how internationalization theories are useful in businesses with innovation products. Four companies have been interviewed where two of them have innovation products (Proline AB and Q-Med AB) and the others are widely successful in exporting to a global market (Safegate Group and Weda Poolcleaners AB). Furthermore four interviews have been made with support organizations that have great experience in helping companies in this area (Svenska Uppfinnareföreningen, Almi Företagspartner AB, Exportrådet and The Swedish-American Chambers of Commerce).One of the results that can be identified is the diverse view and will to expand the business. The inventor often has a born global strategy in mind whereas the helping organizations rather expand step by step and only to one country at a time.

Göteborgs stadsmuseum mellan teori och praktik - En diskursanalytisk studie av museiverksamhet i en ökat marknadsorienterad omvärld

The aim of this Master?s thesis is to research how the Göteborg City Museum places their organization in a context of culture policies andmuseology.The discursive analysis constitutes the methodical frame for this thesis. According to the analysis of this thesis, since an increasing influence of a market-­oriented discourse, an antagonism between a sociological pathos and a market-­oriented instrumentality seems to be the major theoretical clash at the museum. Inside the organization though, the personnel lacks broader insights concerning these theoretical conflicts, but the stressed economic situation creates no room for further theorization. There is a risk to get caught in a market-oriented discourse where there is no time to reflect on the effects of the discourse because of the lack of time that the discourse itself generates.

Design och Produktutveckling : En fallstudie om hur företag med hjälp av design kan skapa mervärde till konsumenten i produktutvecklingen

In today?s competitive market, design is an important element for the companies. They must succeed with delivering an increased value and an experience for the consumer to be able to survive. The Swedish company?s have become better in the design area, the higher standards the consumer?s demands forces the company to invest more in design.

Studenters attityder till arbetsmarknad och lön

This essay examines whether feminist theory can give a plausible answer to the question: does female and male students have different attitudes towards the labour market and towards wages? Further more, I examine if factors such as class and ethnicity affect student's attitudes. These questions are investigated through a quantitative study of students at four educations on two different universities in Sweden. Two of the educations have a high degree of female students, and the other two represent educations with at high degree of male students.The main conclusion is based on the quantitative research results. Female and male student's attitudes are similar in some cases.

Access to the market - a question of collaboration?

When contemplating entering an alliance the rationale behind the decision should differ depending on the size of the companies involved as well as on other important factors. The important factors influencing the decision are related to the resource pooling potential of the alliance, the power structure along with the business network the companies are a part of. The analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication industry and it has also determined which resources that are deemed to be most important to get in touch with, for our study object, to facilitate its access to the market. Those resources are defined as a direct channel to the customer, funds/capital and the access to relevant business networks. To get in touch with these lacking resources, three alternative approaches has been proposed; all of them involving a strategic alliance decision.

Folkrätt och kärnvapen : Om tillämpningen av NPT som icke-spridning och nedrustningsavtal

To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.

Rein tension measures as indicator of horse - rider communication

The purpose of this study was to gather knowledge about the functioning of the rein tension meter and test it for future studies of match and mismatch between rider and horse. We looked specifically into the possibilities to use a rein-tension meter to determine the quality of cooperation between horse and rider. We examined whether a rider shows a specific tension pattern and also if certain patterns could be recognised for a specific horse. During the study, a manual with pictures and text was written to support the practical use of the meter. The manual describes in a simple way the first steps in the installation and use of the meter.

Sveriges handelsvägar för tomat och äpple :

The market of fruit and vegetables develops continuously to become tougher and more complex. The fast development makes it difficult to keep up with all the changes. This is the case for apples and tomatoes. The purpose of this work is to explain what the trade routes are like for Swedish imports as well as the Swedish production of tomatoes and apples, both in the present and the past times. There is also an ambition to create comprehension of the trade routes.

Skype : En studie av faktorer som påverkar privatanvändandet av Skypes videofunktion

Our time is characterized by the development of new technologies that facilitate communication between people. The need for Video Mediated Communication (VMC) is increasing because people move to other locations due to migration and global mobility. VMC provides the opportunity for millions of people around the world to ?hang out? and see each other despite the distance in between. The world is "shrinking" because of the Internet and our perception of distance is changing.VMC is becoming increasingly available, in the form of applications like Skype and MSN for mobile phones and computers, and in addition, it?s practically free.The purpose of this thesis is to render a picture of the way in which people use Skype in the private sphere.

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