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4729 Uppsatser om Market strategies - Sida 15 av 316
Föreligger det en bostadsbubbla i Stockholms Län?
In a historical view, house prices have developed at the same rate as inflation. In the end of the 20th century the prices on the housing market started to differ from the inflation rate, and today the deviation is strong and the real price increase has been very strong.The financial crisis in 2008, which was a result of a subprime mortgage crisis on the American real estate market, has made several agents on the housing market in Sweden question today?s prices. Robert Schiller, an American economist who predicted the mortgage crisis in 2008, claimed during the Nobel Prize ceremony 2013, that Sweden shows signs of a financial bubble ? "I think that people here in Sweden have an illusion that increasing prices is a lasting trend, but that is more suggestive of a bubble".
Hur påverkar en konkurrensutsättning och ett varumärkesskifte statliga företags varumärkeshantering?
It is important for all companies to be seen on a competitive market. It?s all about positioning yourself so that you?re seen and that you?re are attractive for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for.
Copingstrategier under uppväxten och senare i vuxenlivet för individer som har funktionsnedsättningen ADHD
The purpose of this study was to examine the differences and similarities between coping strategies used by individuals with the disability ADHD in childhood and later adulthood. The questions we asked ourselves: Are the individuals using the same form of coping in adulthood as in childhood? What copingstrategies used individuals while growing up? What coping-strategies used the individuals in adulthood? To fulfill the purpose and answer the questions, we used qualitative methods. Interviews were conducted with four adults who have the disa-bility ADHD. The interviews were analyzed by the hermeneutic circle.
De tre civilisationernas kontinent - En studie om Sydamerikas civilisationer i en globaliserad värld
In this thesis I analyse civilizations in South America. I construct civilizationalnarratives through the method of emplotment, to build a historic continuity, whichI subsequently connect to the theoretical framework. The theory emphasise that,when confronted with globalization and free market capitalism, civilizationsembark on different strategies to challenge the power of transnational marketforces. I find that South America is a polarised continent, and is divergingconcerning the relationship towards the USA and free trade agreements. On thesame time the issues that concern the social movements are not being reproducedin a significant matter at state level.
Matematik i förskolan : Barns antalsuppfattning i de tidiga åren
Purpose: The current thesis assignment aims to explain, understand and follow the strategies the young children employ into a conception of numbers. This thesis is based on a study performed by Doverborg and Pramling Samuelson.The following research questions serve to refine the stated goal:How mathematical thinking regarding conception of numbers occurs within younger children and which strategies they use?How is the interaction between the teacher and the younger children?Method: The study is organized as a qualitative study and was conducted in a pre-school with a group of four children. The children that have participated within my study are between two and three years old. They were filmed in four exercises.
Intellektuellt kapital - En svårfångad värdeskapare
Intellektuellt kapital anses av ma?nga vara en av de sto?rsta drivande faktorerna till fo?retags framga?ng och i litteraturen va?rderas den ofta som skillnaden mellan ett fo?retags marknadsva?rde och dess bokfo?rda va?rde. Market-to-book ratio a?r det relativa ma?ttet som beskriver denna skillnad och go?r det mo?jligt att ja?mfo?ra detta va?rde med andra fo?retag. Ma?let med denna uppsats a?r att underso?ka hur fo?retag redogo?r fo?r sitt intellektuella kapital och utreda hur detta reflekteras i fo?retags market-to-book ratio.
Jakten på värde: ? En kvantitativ studie om upplevt kundvärde och nöjdhet vid bostadsrättsköp i Stockholms innerstad
This Master Thesis within Marketing and Strategy investigates the values customers perceive within the Real Estate market in the inner City of Stockholm. The dependent variable is customer satisfaction, and it could be explained by 1) the feeling of light and uniqueness of the apartment, 2) that the apartment is of a satisfying size, 3) the address of the apartment, 4) and the economics, the common areas of the building, and the bidding process. The feeling of light and uniqueness, combined with the number of square meters, and the monthly fee of the apartment, are also identified as the price driven functions of this market. A quantitative method is used to investigate the market, where 107 apartment buyers completed a survey..
Föräldrars övergrepp mot barn : och dess betydelse vid vårdnad och umgänge
The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.
En studie om ett bibliotekssamarbetes gemensamma arbete kring resurser : HelGe-bibliotekens resursfördelning
This bachelor thesis explores the library collaboration "HelGe-libraries" goals, guidelines and strategies for their resource sharing of library books and digital resources. The questions asked were: What does the resource sharing look like when it comes to media and services? What goals and guidelines do they have for the resource sharing? What common strategies do they have for the resource sharing? What challenges have they encountered with resource sharing and how have they dealt with them?The theoretical framework consists of Jennifer Rowleys theory of innovation strategies for libraries and Rosabeth Moss Kanters theory on the art of alliances. The method used to collect material was interviews and document analysis. Four informants were interviewed.My study concludes that the "HelGe-libraries" has formulated goals for their resource sharing and that the resource sharing is connected to their goals.
?Hemtjänst är inte bara att vara ute och städa, tvätta och diska? : En kvalitativ studie om hemtjänstpersonalens upplevelser av otillräcklighet samt strategier de använder sig av för att hantera dessa upplevelser
The purpose of this study is to, based on qualitative interviews, understand the home care staff's experiences of insufficiency and also which strategies they are using to deal with these experiences.The questions of this study are:In which situations are home care staff experiencing insufficiency?What copingstrategies do home care staff set out to deal with these experiences? Method: Interviews has been used as a method to gather empirical data.Theory: Theories of coping-strategies has been used as theory in the analyses of the empirical material.Results: The result of this study concludes that experiences of insufficiency mainly promotes in situations of lack of time for various reasons. The main strategies home care staff is using are planning, adapting, accepting, compensation, get themselves together, control and manage their emotions and understanding. Other situations that promote feelings of insufficiency are lack of competence and when the eldery person doesn't want to receive a planned effort. Other strategies they use are social support and changing the circumstances..
Russinen ur kakan: - uppföljning av kampanjer i byggvaruhandeln
The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.
IKT-satsningar i skolan En jämförande studie av nationella IKT-satsningar mot grundskolan och gymnasiet i Japan och Sverige
Technological advancements in information and communication technologies (ICT) have resulted ina need to use ICT in schools. Sweden has actively promoted ICT in schools since the early 1980's.In Japan, 1994 saw the government's first step towards active promotion of ICT in education. In thisstudy, we have compared the strategies used to promote the use of ICT in elementary and secondaryschools in Sweden and Japan. Our findings suggest that a similar 3-step approach was used in bothcountries: 1, infrastructure; 2, effective use of ICT; 3, implementation of ICT. A significantdifference was found in the way the two countries planned their strategies.
Adaptiva gränssnitt: Desktop-first vs Mobile-first : En jämförelse av två strategier för att skapa adaptiva gränssnitt för webben
In recent years the development of mobile devices has made great progress and today they account for a large proportion of the internet usage. This trend poses new demands on web developers as more companies and product owners want to customize their services and products for this new market. In this study we examine the pros and cons of the strategies desktop-first and mobile-first in the development of adaptive interfaces for the web. The study aims to create guidelines for situations in which each strategy fits well. The purpose of the study is to create an understanding of how these strategies can help developers and product owners to develop adaptive interfaces based on different goals and objectives.
Future in a box : En undersökning i designstrategisk produktframtagning med Elfa som fallstudie
This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the brand, its competitiveness and become more innovative.
Upplevelser och hanteringsstrategier hos ungdomar med IBD. : en litteraturstudie
The purpose of this study was to describe how adolescents aged 12-18 years with inflammatory bowel disease experience their illness and what coping strategies they use to manage their illness and improve their wellbeing. The method used was a descriptive literature study, and the result of the study included 15 scientific articles. Our results showed that IBD affected the adolescent?s everyday life and social life with friends, family and activities. The adolescents also reported that they experienced a feeling of vulnerability, altered body image and that they saw themselves as different from healthy subjects.