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3285 Uppsatser om Market segmentation - Sida 60 av 219

Aktieindexobligationer : Småspararens Livbåt på Vägen mot Djupt Vatten?

The main purpose of the essay was to evaluate whether investments in index-linked bonds were suitable investments for smaller investors on the international finance market. To determine whether the index-linked bonds are good investments, the variables yield, cost and risk were used to measure the index-linked bonds against investments in stocks and funds. The reason for the interest in this subject is that investments in index-linked bonds have grown furiously the last few years. With the growth of the investments the criticism of index-linked bonds has also grown stronger. The critics? main point is the cost of the product, and they imply that investors can create their own index-linked bond and thereby avoid the bank fees.This study used a quantitative approach, because all the data of yield, cost and risk consist of numbers.

Förtäckt värdeöverföring : En analys av 17:1 1st. p. 4 aktiebolagslagen med särskilt fokus pårekvisitet ?inte har rent affärsmässig karaktärför bolaget?

AbstractEffective January 1, 2005 publicly listed companies were obliged to adopt a new financialreporting standard (IFRS/IAS). The objective of IFRS/IAS was to increase transparency andcomparability in financial reports between companies. The authors have chosen to write aboutIAS 40 where the accounting treatment for investment property and related disclosurerequirements are regulated.The purpose of this thesis is to investigate potential effects of valuation of investmentproperty at fair market value for real estate companies at times when market price decreasesand to investigate what an acceptable difference for the valuation could be.To fulfil this purpose the authors have chosen a qualitative method interviewing accountants,property analysts and a credit analyst to obtain a deeper understanding of the problem. Basedata for the thesis have been collected during meetings, telephone interviews and e-mails.Additional data was collected from public available sources such as the internet, relevantprofessional magazines and professional newsletters. The authors have designed a modelshowing how Income and Balance Sheet statements are influenced by changed valuation ofinvestment property.

Gränsen mellan aktiv och passiv försäljning. En analys av konkurrensreglerna på marknaden för anläggningsmaskiner

The essay focuses on the blacklisted restriction of passive sales in the block exemption to Article 101 TFEU on vertical agreements. It confirms the authors' thesis that the distinction between active and passive sales do not cause any problems in the theory, but that the reality shows the opposite. The analysis further shows that more detailed guidelines probably would not solve the problem but rather it is the objectives behind the rules and practice that causes confusion.The essay questiones whether the changes in the new guidelines for the block exemption also involves a change in the Commission's approach to the restrictions on passive sales when the same purposes as before lies behind the rules, where the goal of an integrated market is the most important. The impact of the so called "economic approach" within practice since the 1990s, when it was first introduced, suggests that changes are slow. The essay requests a greater openness to the fact that the realization of a single market and the desire to move closer to the commercial reality of companies collide.One proposed solution is given, where the rules would be designed so that 'absolute territorial protection' is prohibited, contractually and de facto, and that it is left open for companies to determine if their actions lead to this.

Bibliotekarie på 2000-talet. En studie av bibliotekariens förändrade yrkesroll och professionalism.

The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.

Profilering i offentliga sektorn : En studie i varför statliga förvaltningsmyndigheter bedriver profileringsarbeten

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

Bolånetakets initiala och långsiktiga effekter

Background: The Swedish Financial Supervisory Authority?s mortgage limitation, of mortgaging up to 85 percent of the market value of the real estate was introduced on the first of October 2010. The aim of the recommendation is to prevent a detrimental development of the market for mortgages while at the same time creating incentives for the consumers to limit the debt level. The mortgage limitation is a recently adopted recommendation and few studies have made a thorough analysis of its effects, hence it is an interesting topic to study.Aim: The aim of this study is to analyze the initial effects of the mortgage limitation for consumers, banks and estate agencies. Furthermore, the study aims to evaluate drivers of consumer debt levels and conclude whether the mortgage limitation will result in lower debt levels for consumers.Completion: The study is based on interviews with respondents from banks and with respondents from estate agencies to enlighten the initial and long term effects of the mortgage limitation.

Logistik i små företag - En analys av problem och möjligheter för STARKA

In order to suggest improvements for the logistics of STARKA, we felt that we had to analyze all the activities which were related to STARKA's logistic processes. Our primary analysis consisted of a rough but comprehensive description of different functions in the company, and the relationship between them. This was performed by following a typical order through the company to see which functions were affected by the order.Since we needed a more thorough view of the company, we decided to analyze the different products STARKA currently has on the market, focusing on economic data such as turn-over, profit, profit margin, deficiency cost and cost of warehousing. We also analyzed the company's choice of manufacturing processes, organization, warehousing processes, strengths and weaknesses.These analyses gave us a clear understanding of the company and its processes. STARKA is a small, function oriented company with a wide range of products.

Naturliga kluster av funktionella enheter i ultraljudssekvenser : En utvärdering av klusteranalys för att detektera motoriska enheter i kontraherande skelettmuskulatur

Strukturell avbildning med ultraljud kan användas för att upptäcka sjukdomar och störningar i kroppen. För att ställa tillförlitliga diagnoser räcker det inte alltid med en strukturell avbildning utan ibland krävs det även fysiologisk information. Vid användning av funktionell avbildning med ultraljud kan den informationen mätas i kroppens olika fysiologiska system. Systemen består av funktionellt olika enheter och kallas för motoriska enheter i skelettmuskulatur. Vid sjukdomar som ateroskleros (åderförkalkning) kan dessa enheter vara så kallade kärlplack, som består av vävnad med varierande egenskaper och medicinsk relevans. Möjligheten att kunna analysera funktionella enheter i system som dessa kan bidra mycket till diagnostisering av sjukdomar och störningar. Den här studien presenterar en metod för att hitta naturliga kluster av funktionella enheter i skelettmuskulatur, från 3D-data inhämtat med ultraljudssekvenser. I studien genererades syntetiska data från en modell som simulerar sekvenser av aktionspotentialer i kontraherande muskelvävnad.

Nyanla?nda invandrares etablering i Sverige : En kritisk diskursanalys av den nya lagen om etableringsinsatser fo?r vissa nyanla?nda invandrare

This thesis is a qualitative study of a new law that was applied in December 2010. The law is called Lagen om etableringsinsatser fo?r vissa nyanla?nda invandrare, and is meant to help newly arrived immigrants that come to Sweden to establish themselves in the Swedish society. The aim of the study is to see what discourses the Swedish government produces as a result of this new law. Interesting for the study is to see what happens in the implementation stage at a local level, in this case in the municipality of O?rnsko?ldsvik.Theoretically and methodologically I emanate from critical discourse theory and institutional theory.

Trettio år av jämställdhetspolitik : Från kvinnor i arbete till jämställdhetsintegrering

Thirty years of gender equality politicsFrom women?s work to gender mainstreamingThis Bachelor thesis examines how the Swedish state has practiced gender equality as a political project during 1972 until 1999 through the budget bills, using a ?What?s the problem represented to be?? approach aiming to uncover which discourses policies are based on. The method also studies what assumptions underlie policy problems, what is left as unproblematic within the policies and what effects are produced by specific problem representations. A central question for the thesis is what has remained and changed within Swedish gender equality politics. The history of the Swedish welfare state is presented as a background on how gender equality policy has affected the everyday life of women and men.

Revenue Management - Mycket mer än bara intäktsoptimering!

Denna kandidatuppsats syftar till att undersöka hur hotellverksamheter praktiserar Revenue Management, genom att behandla interna och externa influenser..

Bakgrundskontroller i svenskt näringsliv - En studie av kontrollförfarandet vid rekrytering till ledningsgrupper

Changes in the labour market combined with an increased media coverage of managers, have resulted in the rise of a new human due diligence industry. The use of background checks has lately become increasingly popular on the Swedish market and many companies use it as an evaluation tool when recruiting. This study investigates differences in the background screening procedure for recruitment to executive management positions and lower level positions. It also aims to answer why background checks are conducted, using a cultural and a functional perspective. The report takes an abductive approach and data has primarily been gathered through a survey directed to large Swedish companies.

VArumärkeslojalitet och växlingsbeteende inom dagligvarumarknaden

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

Kvällspressens nyhetsvärdering på förstasidan : En sensationell utveckling

Our premiss in this study is the escalating competition in the swedish newspaper market, which have become an issue regarding smaller editions for the newspapers, and some scientist have claimed that this has brought an sensational touch to their news. With this in mind, we have studied if a sensational touch is brought to the two biggest Swedish newspapersAftonbladet?s and Expressen?s first pages. Our purpose with the study is to look into the newspapers development regarding a more sensational newsworthiness on the front page over time. The use of quotes, images and news themes is indicators to measure the development.Trough a content analysis from three different years, 1972, 1992 and 2012 we have measured the data with the computer program SPSS.

Skönlitteratur på svenska folkbibliotek: En diskursanalys

The view on which kind of fiction that should be mediated to the public through the Swedish public library system has since the late 60´s been dominated by what in this Master?s thesis is called: ´the discourse on quality of literary fiction´. The aim of this thesis is to examine to which extent this discourse still plays an active role in the Swedish public library system or if that discourse has been replaced by a more market-led, demand responsive view, where the features of ´quality´ and ´culture´ have been downplayed and replaced by a ´customer?s service view´ on how and why fiction should be mediated to the public. The methodological and theoretical perspective in this thesis is led by the understanding of the discourse analysis in Michel Foucault?s ´The Archaeology of Knowledge´.

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