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3285 Uppsatser om Market segmentation - Sida 16 av 219
Fastighetsvärdering : Det tillförlitliga marknadsvärdet
BackgroundAccording to the Swedish Statistics Central Office (SCB) there were 2 064 000 detached houses in Sweden in 2009. The same year Nordea Bank released a report which described an increased interest in private finances among 2,4 million Swedes. Within the area of private finances lies that which concerns real estate. We argue that a house (detached house) is one of the most financially valuable assets a person will ever own and thus the increased interest in private finance is justified.In regard to this, the financial valuation of the property becomes an issue. When discussed, people mostly refer to the market value, which is the estimated value of the property on the open market.
Det nya bokförlaget: Att skapa en roll på marknaden
As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new publishers? can create a role within the industry.
The SMEs’ Internationalization Strategy --Foreign Market Entry Modes Selection
The SMEs’ internationalization strategy—Foreign Market Entry Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin, Associate professor, Zhongnan University of Economics and Law, China. Guest researcher, Lund University, Sweden Internationalization, entry mode, SMEs, foreign market Keywords: The purpose of this study is to understand the internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study. The primary information sources are the interviews with key-persons in internationalization process of SMEs Methodology: The literature review in this study concerns areas of SMEs’ motives for internationalization, foreign market entry mode approaches and influence of internal & external factors.
De första på plats: En fallstudie av entreprenörers resonerande vid etablering på en ung marknad
One of the areas in which current theory on entrepreneurship is ambiguous is in the explanation of how entrepreneurs act when entering a new market. One author that has attempted to contribute in this area is Saras D. Sarasvathy who has tried to explain the entrepreneurs reasoning through the theory of causation and effectuation. The former refers to a reasoning that takes the effect of an entrepreneurial action as given, while the latter looks upon the effects as uncertain, while only the means are given. With a foundation in this theory, Sarasvathy claims that when entrepreneurs enters a new market the level of environmental uncertainty is so high that reasoning based on causal relationships is rendered useless.
Arbetsförmedlingens kulturpolitiska betydelse : En idéanalys av den svenska kulturpolitikens roll inom arbetsmarknadspolitiken
The aim of this paper is to research and discuss the role the cultural politics play for the Swedish employment office (Arbetsförmedlingen) and the meaning culture politics have within the labour market policy. A research has shown that Arbetsförmedlingen evaluates unemployed cultural workers differently than regular registered jobseekers. From an instrumental perspective on political implementation this can be considered as an anomali. Arbetsförmedlingen?s mandate derives from the government and its authority is a tool for carrying out state policy.
Bokbloggen i de litterära kretsloppen : En litteratursociologisk analys
This thesis explores the position of book blogs in the literary system through Robert Escarpit's socio-literary model of the book market. Simultaneously the thesis serves as a test for Escarpit's theory: by actively applying his theory and model to a very new and contemporary actor on the book market I hoped to reach or confirm new insights into the usefulness and validity of Escarpit's work for contemporary socio-literary studies.Three book blogs were selected for the analysis and interviews were carried out with the authors. The interview questions were formulated specifically for the purpose of extracting the kind of information necessary for an analysis using Escarpit?s theory. As a complement to the interviews, statistics on the type of books reviewed on the blogs were also compiled.
Oljepriset och Investeringsbeslut
It is easy to see that oil has a big part in our economy, by looking at the repeated news from the media and at the stock market, where they follow the oil price very closely. Behavioral finance is about investors making small or big mistakes in the stock market. Behavioral finance describes the importance of understanding your own faults, as well as others investor?s faults. Behavioral finance emphases the importance of not assuming that the financial market is a flawless environment, but to understand the psychology behind investment decisions.
Prissättning av IPO:s på den svenska aktiemarknaden
Title: Pricing of IPO:s on the Swedish stock market Authors: Mikael Gustavsson Martin Kvist Henrik Wannberg Tutor: Anders Hederstierna Problem: There are certain sets of problems for underwriters when they are pricing potential stock-exchange companies. The problem partly consists of estimating the demand at an IPO and also to accurately value the business in comparison to the market. To set the price per share is problematic, since the company carrying out the public offering wants to optimise the amount of capital at the same time as they want the share to be subscribed in full. If the IPO would not be carried out, it could cause harm to the position of the underwriters. Purpose: To investigate whether underpricing exists associated with IPO:s on the Swedish market during the period 1995-1999.
The SMEs? Internationalization Strategy --Foreign Market Entry Modes Selection
The SMEs? internationalization strategy?Foreign Market Entry Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin, Associate professor, Zhongnan University of Economics and Law, China. Guest researcher, Lund University, Sweden Internationalization, entry mode, SMEs, foreign market Keywords: The purpose of this study is to understand the internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study.
Från Monopol Till Konkurrens : Telias hantering av den ökande konkurrensen genom förändrade marknadsföringsstrategier
The Swedish telecommunication market was prior to the official deregulation 1975 characterized by Telia?s former monopoly position. This thesis studies how the deregulation of the market, and the thereby increasing competition, has affected Telia and how it has influenced Telia?s marketing strategies.The theoretical framework, from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a briefing of Telia?s annual report between the years 1993 and 2006.Research findings indicate that Telia has gone from being product oriented with a strong technical focus, to becoming gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours.
Handelsstopp på Stockholmsbörsen. Innebär handelsstoppen på Stockholmsbörsen en trygg handel och en effektiv marknad
This paper examines if trading suspensions on Nasdaq OMX Nordic - Stockholm work as a contributing factor in creating a secure trading. This has been made through an event study and examination of abnormal returns. Our results for plus tick suspensions indicate that suspensions fulfill their purpose in creating a more secure trading since the trend of abnormal return we observe prior to a suspension is disrupted. Thus, the suspension is warranted. The conclusion is that the market cannot be completely safe; as the law and practice is structured today an abnormal return is inevitable.
Prospects of a Challenger - A case study of Microsoft and the Console Industry
Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.
Bachelor thesis Re : bottle
There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.
Migration och arbetsmarknadsintegration - den tyska återföreningen
Title: Migration and Labor Market Integration ? the German Reunification Since the German reunification former East Germany has been struggling with rising unemployment numbers and extensive emigration. The East German Länder are still well behind the West German and even though Germany unquestionably is united politically the old border divides the economy ? and the labor market ? in two. This thesis aims to describe the reunification process of the East German and the West German labor markets, and in particular the role of migration in this process.
Internationalisering av innovationer : innovationsföretags möjligheter under en internationaliseringsprocess
The purpose of this study is to identify a successful way of expanding a business on a global market, focusing on innovation products. An analysis was also made to see how internationalization theories are useful in businesses with innovation products. Four companies have been interviewed where two of them have innovation products (Proline AB and Q-Med AB) and the others are widely successful in exporting to a global market (Safegate Group and Weda Poolcleaners AB). Furthermore four interviews have been made with support organizations that have great experience in helping companies in this area (Svenska Uppfinnareföreningen, Almi Företagspartner AB, Exportrådet and The Swedish-American Chambers of Commerce).One of the results that can be identified is the diverse view and will to expand the business. The inventor often has a born global strategy in mind whereas the helping organizations rather expand step by step and only to one country at a time.