Sök:

Sökresultat:

4834 Uppsatser om Market entry strategies - Sida 12 av 323

EC Legal Regulation of the Insurance Market; Challenges of Integration

Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.

Marknadsföring : Att som artist nå framgång

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.

Hälsa och välfärdsteknologi i tredje åldern : En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorg

This report is a market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the market for elderly care could be interesting for them to enter. This report is hence a research of the market for health and welfare technology in elderly care within the public sector in Sweden. A general fact is that the world's population is getting older. This combined with rapid growth of individuals in the age 65+ changes the demands on the elderly care in Sweden?s municipalities.

Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan

This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.

Kontrollsystem för implementering av en samhällsansvarsstrategi - En undersökning av SPP Livförsäkring AB

Corporate responsibility is a popular phenomenon of today. The interest for the subject is extensive and means for implementing corporate responsibility strategies within organizations are demanded. There are studies showing how management control systems can be used in order to implement general strategies into organizations. Still, management control systems designed for the implementation of corporate responsibility strategies, in particular, are not provided by the current academia. The aim of this paper is to contribute to studies within management control systems by studying the management control system specifically designed to implement corporate responsibility strategies.

Storbankerna på den svenska bankmarknaden : Argument för och emot infrastruktursamarbetet enligt 19 § KL

The retail banking market in Sweden is highly concentrated and oligopolistic. This has been confirmed by numerous reports from different competition authorities within the EU, for example the Swedish competition authority. A considerably high number of different sorts of competition barriers has been pointed out in these reports. The competition barriers are mainly directed to the smaller banks and the potential competition. The retail banking market in Sweden is dominated by four major banks, which together has over 80 percent of all market shares.

FUNDAMENTALA SAMBAND I TURBULENTA PERIODER: - Om tillväxtens och avkastningens påverkan på börsvärdet under perioden 1997-2005

This thesis investigates the effect of profit growth and profitability on market capitalization amongst Nordic companies during the turbulent period 1997-2005. Our results suggest that profitability have a significant impact on market capitalization for six of the nine years studied, whereas profit growth does not seem to affect market capitalization. Consequently, our results imply that the effect of other factors on share price performance may be greater than previously suggested. These findings are only partly in line with theories on corporate valuation which suggest that market capitalizations are to a great extent driven by both profit growth and capital returns, regardless of whether the stock market is particularly unstable..

På rätt spår i en osäker miljö? : En fallstudie av Banverket Telenät

Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.

STRATEGISK KOMMUNIKATION OCH KOMMUNIKATION AV STRATEGIER : en intervjustudie kring en organisations kommunikation gällande strategier och mål

Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations? visions, strategies and goals. But many employees do not know the organization?s overall strategies and goals, nor how well the organization achieves these. The aim of this study was to investigate and describe perceptions about internal communication, primarily focusing on communication about strategies and goals.

Riskhantering i svensk köttindustri : analys av slakt-, styckning- och charkföretag

The changes in the Swedish meat- and meat processing industry have been substantial in recent years. These changes will alter the business environment for many companies. In order to be prepared to face new threats and new opportunities, companies should be actively working on these issues. Risk awareness and by developing of risk management strategies companies can act quickly and effectively when the conditions changes. The objective of this study is to analyse whether and why companies in the Swedish meat- and meat processing industry use various forms of risk management strategies.

All-In: En fallstudie om Betssons spelbutik och dess påverkan på den svenska spelmarknaden.

The company Betsson opened its first physical gambling shop in Sweden in May 2008, thereby defying the Swedish government?s legal gambling monopoly. The legal case that has resulted due to the violation of the Swedish gambling law has attracted immense attention from mass media, thus generating vast amounts of publicity for the company. This paper aims to evaluate and describe the company?s decision to open the store, as well as to examine the relationship between market driving practices and market driven practices.

EC Legal Regulation of the Insurance Market; Challenges of Integration

Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.

Hur man arbetar för en annan värld : En studie av Attac-medlemmars syn på rörelsens visionsarbete

The thesis discusses new social movements and how they act on the conditions of the late capitalistic society. The purpose is to examine a new social movement trough its own members. What is their view of the movement?s aims and visions? How do they look upon the strategies to achieve these goals? The study is based on eight qualitative interviews with members of Attac Sweden. The results show that the members are highly aware of the movements avowed aims and strategies.

Tillgänglighet på svenska folkbiblioteks webbplatser en kvantitativ tillgänglighetsstudie

Information technology has become an integral part of our everyday lives. The Web is an important part of this development, however, web pages can be inaccessible to many groups of users. The purpose of this thesis is to examine the accessibility of Swedish public library websites. Besides examining the general accessibility, this study also covers whether any specific aspect of accessibility is particularly poor and if so which groups may be affected. In addition, this study also examines whether a correlation can be found between the degree of accessibility and the size of the website.

Europas befolkning åldras -utmaningar och strategier : En studie om EU:s möjligheter att arbeta mot de äldres ohälsa

The aging population is a challenge for Europe and there must be cooperation between EU member states to join the challenge to meet. The purpose of this study is to describe and analyze the EU's ability to influence older people's health, based on experiences from a selection of European officials and on a review of the EU's common strategies. The authors studied and problematize the implementation of the strategies that the EU has negotiated for the work against the elderly poor health, with a view of member countries have different conditions. Using qualitative methods, we have collected and processed statements from targeted interviews and publications by a range of European policies. The material was then analyzed from implementation theory and organizational theory, and based on results of previous research. The result shows that the EU is developing common strategies and coordination methods to the aforementioned challenge to meet. The results also show that the differences existing between Member States causes implementation difficulties of the common strategies. The study states ultimately decide that there should be common strategies to facilitate the work of Member States when it comes to countering the elderly poor health.

<- Föregående sida 12 Nästa sida ->