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3458 Uppsatser om Market Rhetoric - Sida 55 av 231
Demografiskt perspektiv på Employer Branding : En kvantitativ studie om hur Ålö kan attrahera ingenjörsstudenter med Employer Branding
Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.
En bild säger mer än klara ord : En undersökning av visuella och narrativa komponenter i myndighetstext
According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ? images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.
De tre vise männen - En fallstudie av Kinas övergångsperiod
When Deng Xiaoping introduced his reform program, he began China's transition from a plan economy to a socialist market economy. Liberal theorists often argue that there is an automatic link between ?free market? and ?democracy?, however this link is not evident in China. This contradiction constitutes the problem area of this thesis.With a theoretical framework containing ?totalitarism? and ?Tang Tsous culturalist approach? I have analysed the leadership of CCP (China's Communist Party) and its strategies to maintain the Chinese political system.
På spaning efter drivkrafter och rötter: En motivanalys av drivkrafter inom Sveriges Pensionärers Intresseparti samt om inspirationskällor vid partiets uppkomst
One aim of this thesis has been to trace the driving forces among active members of the Swedish Pensioners? Interest Party (SPI), but also to render how party values and ideas are connected to the concepts of is-sue space, distrust, and New Party Politics (mainly populism). Since there are several pensioners? parties in other countries, my second aim has been to investigate whether the party is a result of a diffusion proc-ess of copying a successful equivalent party; in other words to find out whether a master frame has inspired the forming of a Swedish pension-ers? party. Through interviews and document analysis, I have found seven issue dimensions explaining the motives behind my respondents? engagement in the party.
Storbranden på nätet : En studie i hur kommentarsfält och forum på nätet använder sig av nyhetsartiklar för att skapa diskussion kring en mordbrand.
The main purpose of this study has been to explore and determine how the journalistic work was used by internet users to start and keep a discussion on the internet going.We started in the aftermath of a local arson in a town of Sweden, where a discussion on the internet forum Flashback and the local newspapers commentary fields was raised.We have used these discussions to study what part the journalistic work play in these events. To do that we used a critical discourse analysis and a rhetoric analysis to investigate how these discussions use news articles to make their point. We divided the comments into four different categories, which are comments about understandings of the event, comments that talked about the matters of fact, criticism pointed at the newspaper and comments that identify the offenders.The result of the analysis shows that both forums use journalistic work as facts in their discussions. Both also use earlier articles that were written before the arson, to make their point in the discussion..
Safe Sleeping Position
Project Safe Sleeping Position (SSP) contains all parts in a product development phase. The project comprises the whole cycle from idea to a complete product where all aspects are included. The scope is to develop an innovative solution for a common known problem and work with all parts within the man-machine-way. The result is an inflatable product which secures a child in the correct way for the seatbelt to work properly in the rearseat of a car. Ergonomics, technical extent, usability, design, construction, product solutions and market potential are some of all parts witch the project includes.
Moderaternas, Sverigedemokraternas och Socialdemokraternas integrationspolitik : -med fokus på arbetsmarknadsintegration, bostadssegregation och språkkunskap
Abstract The purpose of this essay is to compare the integration policy between Socialdemokraterna, Moderaterna and Sverigedemokraterna with focus on labor-market integration, housing segregation and language knowledge. The international immigration has in recent years increased significantly and this has also enriched the receiving countries and still the numbers of extreme right parties have increased. In Sweden a racist populist party, Sverigedemokraterna, are only a few steps away from entering the parliament. The question in focus is: What differences or similarities are there between the integration politics between Moderaterna, Socialdemokraterna and Sverigedemokraterna with focus on the areas housing, work and language? By applying the theoretical framework to the data, I have been able to present answers and build up an analysis. The study concludes that there are more similarities than differences in the integration policy between Moderaterna and Socialdemokraterna.
Kampanjen Läsrörelsen. Tradition eller nytänkande?
A reading campaign, Läsrörelsen The Reading Movement took place in Sweden 2000 until 2002. It was started by some adult educationists, and was supported by over 120 organizations. The aim of my study was to examine which messages the campaign wanted to mediate. As the campaign meant that reading was important for democracy, I wanted to study if there was any public debate about reading around 1900 when the democracy process had just started in Sweden. I have also studied if reading is regarded in the same way by the rulers of Sweden as it was by the campaign.
Bibliotekarier i dagspressen ? En diskursanalytisk studie
The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.
C# - Framtidens språk???
This paper is about the new programming language from Microsoft, C# (See Sharp)
and the
.NET Framework. They are still in beta-version, but will be released on the
market in
February 2002. This paper presents C#, not in detail but the characteristics
that distinguish the
language. A comparison is done with C++ and Java, since C# is most resembling
to these
languages. Both C# and Java have been developed from the mother- language C++.
Marknadsetablering i Indien :
The demand from Swedish companies of new potential markets to enter is increasing. One of
these companies is Väderstad-verken which has the vision to grow approximately 15
percentages every year. To make this possible they must find new emerging markets to enter
to be able to grow.
Together with Väderstad-verken we have chosen India as a case study. Mainly because of its
big agricultural sector that hasn?t yet been developed to modern standard.
Konkurrensens och marknadstypens påverkan vid utformning av styrmedel
The purpose with this study is that examine if the contingency factors as sort
of market and competition can affect the companies, which means of control they
apply..
?Man ska vara slängd i käften och rolig? En kvalitativ studie om fysiskt funktionsnedsatta personers upplevelser och tankar om delaktighet i samhället.
Background Participation in the community is vital to mental health and is beneficial to individuals and society. Many studies discuss this issue in relation to the disabled, and this study investigates this further. The goal of this survey, performed in Göteborg, Sweden, is to study issues relating to the participation of people with physical disabilities, according to their own perceptions and experiences on this issue. Method Qualitative methodology was used to explore experiences of participation in twenty physically disabled adults by means of semi structured personal interviews. Results From a social constructionist view, disability is explained in terms of being socially constructed.
Diskursteori möter idrott och hälsa
Through a discourse theoretical apparatus, this study examines Sweden's national curriculum, which is constructed for primary schools, pre-school class and leisure time classes. The study also examines the syllabus in physical education and the supplied comment material to the syllabus, the above mentioned material all valid from 1 July 2011. Using cultural researcher Marianne Winther Jørgensen's and communication researcher Louise Phillips interpretation of the political theorists Ernest Laclau and Chantal Mouffe's discourse theory, the study identifies several discourses in the new curriculums. The analysis shows that the curriculums writers construct their expectations through a rhetoric that is perceived as instructional and descriptive. The analysis identified eight discourses, woven into three "orders of discourse", the body, health and physical education.
"Det är tråkigt att göra saker själv" : En kvalitativ studie om vad förskolebarn har för uppfattning om samarbete.
Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.