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3092 Uppsatser om Manner of product presentation - Sida 50 av 207
Emotioner i företaget WeSC:s marknadsföring : Tillämpningen av en subkulturs livsstil i varumärket
Denna uppsats undersöker den emotionella dimensionen i det kommersiella företaget WeSC:s marknadsföring genom att göra en kvalitativ innehållsanalys på datamaterialet som har bestått av en av deras senaste reklamfilmer, sekundära intervjuer som gjorts med grundaren Greger Hagelin, företagets presentation i boken Superbrands Sverige (2004) samt på hemsidan. Vi har även kompletterat analysen genom att göra en sekundär analys på forskaren Rebecca Beals studier av den subkultur som WeSC använder sig utav i sin emotionellt säljande marknadsföring. Den analys som vi gjorde av Beals studier resulterade i att vi kunde utröna tre viktiga grundstenar för skateboardkulturen ? 1. Öppet deltagandet, att alla skulle få möjligheten att vara med oavsett bakgrund, 2.
Presentation och utvärdering av CollMX : Ett transparent kollaborationsverktyg
Organisations and projects use CSCW/Groupware systems for collaboration purposes. These systems and applications are in many cases using a non-transparent GUI, witch is also hard to learn. This paper present a novel system that aims towards being transparent and easy to use. This system, called CollMX, will be evaluated and different ideas for future development will be presented. The evaluation and ideas are generated by an empiric evaluation and research in different areas related to CSCW. The research does not only focus on the area of CSCW, but also extends towards the Web 2.0 and ideas about awareness..
Är det inne att lära ute? En studie av hur man använder utemiljön i undervisningen
Detta arbete handlar omutomhuspedagogik. Det bygger på en litteraturgenomgång med olika exempel från andra lärares tankar om utemiljöns pedagogiska fördelar. Vidare finns tre lärares erfarenheter från vad man kan arbeta med utomhus. Arbetet innehåller också en presentation av hur Västra Hargs skola har byggt upp sin utemiljö och hur Charlottenborgsskolan i Motala arbetar med sin"Gröna tråd"från F-6. Det innehåller också en bilaga där det ges exempel på vad man kan göra ute inom de olika ämnen som vi har i skolan..
Beräkning av optimal batchstorlek på gavelspikningslinjer hos Vida Packaging i Hestra :
This final thesis aim to create a support that can decrease the uncertainty when planning the cable drum flanges lines that produces cable drums in the interval 100 to 320cm in diameter at Vida Packaging in Hestra. The purpose attains through finding an optimal batch size that minimizes the total storage cost and order prime cost, without degenerate delivery capacity to the customer.
Through survey the sale and stock balance development during 2005 and 2006 for cable drums in Hestra and give alternative suggestions how to plan the production after installing a new cable drum flanges line. The study also explores different ways of working during product change in existing nailing line, to minimize the order prime cost.
Vida Packaging in Hestra is a part of the Vida group, which is Sweden?s largest privately owned sawmill group with seven sawmills placed all around southern Sweden.
Prisskillnader i fastighetstransaktioner
In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.
Utveckling av Trailplate - En skyddande innersula
The project aimed to develop a protective and stabilizing insole called Trailplate for soft andlight shoes. The demand came primarily from off-road runners in France, Switzerland, andAustria. The project was carried out at Icebug, a company that develops shoes mainly forrough terrain. The main focus has been on the trailplate which is designed to fit severaldifferent shoes.Torsional stiffness and bending resistance were the main objectives. To improve the existinginsole, a material with the right features was required.
Från TV-TV till Social-TV : En studie av strategier för Webb-TV och Sociala Medier
This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.
Ett ordersystem för reklamfilm
This report has explored how to design and develop an ordering system for television and DOOH commercials. Usability theories have been considered and also guidlines for system devoloping, this includes the making of a PACT analysis and a demand specifcation. To ensure that the users of the systems are in focus a pre studie has been performed on location of the company which is the intended user of the system. Finally an interactive prototype of an orderingsystem has been created to illustrate the functions and tools which the fnal product should have..
Ett varumärke kan inte välja sina föräldrar
Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.
Traditionella och samtida bottenbj?lklag: med fokus p? isoleringsmaterialen
The survey aims to shed light on traditional and contemporary bottom floor frames, their construction
and different insulating materials; mineral wool, wood shavings and charcoal. The purpose is to
analyze and discuss the similarities and differences as well as the pros and cons with a focus on the
construction and the different insulating materials.
The work has been limited to comparing two different wooden floor frames. The first one is based on
a real floor frame from an older building, this example is presented as the traditional floor frame in
this study and are from around 1940. The other floor frame is presented as a contemporary floor frame
and is based on wood building type descriptions and literature.
Analys av verktyg för att visualisera programfunktionalitet för kund
SammanfattningDetta examensarbete har som mål att analysera ett antal verktyg som kan användas för att underlätta en kunds förståelse för ett Javaprograms funktionalitet genom tydliga beteende-specifikationer och visuell bekräftelse av beteendet.Detta görs för att underlätta företagets process att dels ta fram önskat beteende tillsammans med kunden och dels för att kunna visa upp att beteendekraven följs.Verktygen analyseras utifrån olika krav som jag tagit fram tillsammans med företaget, såsom lättförståelighet, prestanda, tydlighet i dess grafiska presentation och hur lätt det är att underhålla..
På gröna stigar : En vandring i det ekokritiska landskapet
In this essay I have described ecocriticism as a theory with several different subfields that are inspired by a cross-disciplinary approach, such as green culture studies, ecofeminism, and postcolonial ecocriticism. After a short summary of the background of ecocritical studies I analyze the various subfields, take a closer look at their contents and present various examples of ecocritical thinking. A presentation of the commonly used concepts within the discipline and some reflections on these is followed by my final discussion, where I state that even though ecocriticism is a relatively new theory and the concept doesn?t have a clear definition as yet, it is in my view a useful tool for analysis and can with time make valuable contributions to literary studies, not least by introducing a number of new perspectives..
Olika men lika? : En komparativ studie av Moderaternas och Socialdemokraternas partiprogram.
In Sweden there is scepticism if there really is a difference between the two biggest political parties, the Moderate/Conservative party and the Swedish Social Democrats. The voters feels that the arguments used by both parties are more or less the same and that it does not matter on whom you vote. Hence I am going to compare the parties? policy programs, developed by the members in each party, by an analysis of ideas to see if the two parties are so similar that they hardly are two different options, or if there is a divergence between the two. My choosing of the parties? policy programs comes from a decision to look at the members? party, they are the authors of the programs, the core. I have to admit I am not unbiased in this work.
Utveckling av vippgunga för barn i åldrarna 1-3 år
Under våren år 2013 har Emilia Andersson, en designingenjörsstudent på Högskolan i Skövde, utfört ett produktutvecklingsprojekt i samarbete med HAGS Aneby AB. Syftet med projektet var att utveckla en vippgunga vars storlek skulle vara anpassad för barn i åldrarna 1-3 år. Målet var att vippgungan ska kunna säljas över hela världen samt uppfylla den amerikanska standarden och europastandarden för lekredskap.Projektet inleddes med en förstudie och teori-fas, där bland annat litteraturstudie och konkurrentanalys genomfördes och annan information samlades in för att få djupare kunskaper inom ämnet. Därefter började idéer och koncept genereras, som sedan genomgick utvärderingar, så som användartester, vilket ledde till ett slutkoncept. Konceptet utvärderades med hjälp av bland annat hållfasthetsberäkningar och en antropometrisk analys.Den slutgiltiga vippgungan kan trots anpassningen för åldersgruppen, inte bara användas av 1-3-åringar utan också av äldre barn, tack vare att konstruktion och framförallt handtag ger extra lekvärden.
Från ett nödvändigt ont, till en naturtyp värd att bevara - en studie av ljungheden i Sandsjöbacka och Grönabur/From a necessary evil to a nature type worth protect - a studie of the Calluna heath of Sandsjöbacka & Grönabur
In the middle of the 19th century was Calluna heath the major nature type in Halland, but the remaining parts today is only 1 500 hectares which is a 99 % decrease of the Calluna heath mainly due to an increase in forest plantations and arable fields. I have made a quantitative study how the Calluna heath of Grönabur & Sandsjöbacka has changed between 1841 and 2005 and why it didn?t disappear in the same manner, as it did in other parts of Halland. The studying of original sources as historical maps, literature and by doing field visits has been significant for the final result. The main reason for the different development of the Calluna heath in the investigation area (69 % decrease), compare to elsewhere in Halland, is the establishment and management of a nature reserve..