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3092 Uppsatser om Manner of product presentation - Sida 35 av 207

Ståndpunktsessä

The PhonePages of Sweden is a company that develops software for mobile units, especially cell phones. This thesis treats the development of, and contingencies for, a mobile phone directory, using the limited resources found in a mobile unit. The project was implemented and executed at The PhonePages with the intention of creating a product to sell to a third party.By studying different solutions, their benefits and drawbacks, an abstract picture of the product was constructed. Problems covered include compatibility problems caused by todays platform diversity as well as problems with saving, organizing and presenting data.The main goal was to create a phone directory which does not make external information retrievals. The service should contain both company and personal information, with name and phonenumber.

Implementering av BIM i ett projektledningsföretag inom byggindustrin : Implementation of BIM in a project management company within construction industry

Syftet med rapporten är att skapa en förståelse om vad BIM är och undersöka vad BIM för med sig i projekteringen. Det som kommer behandlas är BIM-samordnarens uppgifter, de olika negativa aspekter som påträffats vid användandet av BIM samt en presentation av olika program så kallade verktyg som används vid BIM-projektering. .

PLC-Baserat Maskinlarm ombord Ms Calmare Nyckel

 Denna examensrapport beskriver arbetet med att utveckla ett nytt övervaknings och maskinalarmsystem till utbildningsfartyget M/S Calmare Nyckel. Systemet som konstruerades är styrdatorbaserat med grafiskt presentation av driftsvärden.Projektet drevs av tre sjöingenjörsstudenter på Sjöfartshögskolan i Kalmar. .

Line?extensions; A longitudinal study concerning effects on brand equity

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Någonting mystiskt händer i Sjumilaskogen: En kulturpolitisk analys av TV-reklam riktad till barn på TV 4 och Kanal 5

The aim of this Masters thesis is to review Swedens unique law against TV-commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways commercials are shaped in the two channels. The cultural policy analysis is based on our aim and problem. We have also had the terms semiotic and intermediality in mind together with a model made by the researcher in semiotics Roman Jakobson. The model consists of six different communicative functions.

Increasing Services - A Case Study at ABS Regarding the Change Process towards Service Orientation

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Poland. This master thesis is based on the systems perspective. The reason for this is the required holistic perspective, where the system has to be regarded from different points of departure in order to be understood. The theoretical studies include services and change management.

Tailor-made : En studie om skräddarsydda produkter på internet

The purpose of this study is to describe and analyze how companies offering tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an Electronic Commerce perspective.The starting point for this study was the qualitative method. The essay builds its empirical material from interviews with knowledgeable persons in the subject and the owner of the company whose products are tailor made and sold on the internet. It was conducted seven interviews, four of which were face-to-face, two conducted by mail and finally there was made a telephone interview.Conclusions have been drawn based on the empirical material and theory. The study has been able to identify three concepts that are central to this type of product: Site-building, customer involvement and promotion & relationship management..

Konceptutveckling för lampdesign : The developing concept of lamps

AbstractThis thesis was conducted by Jenny Jansson and Maria Madsen, students at the Faculty ofTechnology and Science and the Innovation and Design Engineer programme at KarlstadUniversity, during the spring 2008. The thesis covers 22,5hp for each student. AnnaHolmquist and Chandra Ahlsell at the company FOLKFORM were the ones who requestedthe theis, their company are located at Stora Skuggan in Stockholm. Tutor for this thesis wasLennar Wihk and the examiner was Monika Jakobsson of Karlstad University.The given assignment came from FOLKFORM and the aim for the thesis was to create afurther development of two already existing lamps from an earlier collection at FOLKFORM,?Jaipur? and ?Modern Times?.

Den entreprenöriella filosofin : Ideologi, kunskapssyn, betydelse och tendens i GY11 och filosofiämnets nya mål och kunskapskriterier

Den Entreprenöriella Filosofin är en studie av ideologi, kunskapssyn, betydelse och tendens i de nya kunskapskriterierna i gymnasieämnet filosofi sett i ljuset av Gymnasieskola 2011 (GY11). Uppsatsen inleds med en kort presentation av ämnet för att sedan redogöra för olika lingvistiska och semantiska tolkningsmodeller hämtade hos filosofer som Saussure, Russell och Wittgenstein vilka kommer att användas i själva analysen av de nya kunskapskriterierna. I syfte att sätta in undersökningen i en historisk kontext ges även en presentation av olika epistemologiska skolor och hur synen på kunskap i skolan har skiftat genom åren. Den efterföljande komparativa läsningen av de nya kunskapskriterierna gentemot de gamla betygskriterierna, där en rad nyintroducerade begrepp såsom entreprenör och entreprenöriellt lärande dessutom tolkas utifrån sin nya kontext visar att det har skett en förskjutning av vilka förmågor eller kunskaper som nu skall bedömas i gymnasieämnet filosofi. Textanalysen visar även att det har skett en förskjutning vad gäller kunskapssyn mot ett mer instrumentellt förhållningssätt och att detta bygger på ideologisk tendens snarare än vetenskaplig övertygelse..

Livscykelanalys av en gängtapp - Underlag och verktyg för att inkludera livscykelperspektivet i utvecklingsarbetet vid Dormer Tools AB

The aim of my thesis was to do a Life Cycle Assessment (LCA) of an average thread tap that is manufactured by Dormer Tools AB, and to create a practical model that the company can use in order to study other thread taps from an environmental perspective.The method of LCA is used to investigate the environmental effects of a product during its life cycle. This is a gate-to-grave analysis with focus on steel and thread tap manufacturing, coating procedure, use, waste management and transports. Three common coating types were compared separately. Steel manufacturing answers for the highest energy and raw material consumption under the life cycle of the thread tap. Its emissions contribute to global warming, acidification and eutrophication above others.

Utvärdering av lämpliga metoder för vattengenerering

This master thesis has been performed at the department of Machine Design at KTH, The Royal Institute of Technology. The thesis has been a part of a global development project in collaboration with Luleå University of Technology, Lund Faculty of Engineering and Stanford University. Corporate liaison and sponsor has been Immerse Global Inc. The project was also performed on sponsorship from the Product Innovation Engineering Program, PIEp. The thesis is a representation of some of the contributions made by the authors.The lack of clean drinking water is one of the key issues facing the world today.

Den svenska fotbollens supporterkultur, huliganism och l?ktarv?ld. En kvantitativ inneh?llsanalys om hur svensk nyhetsmedia framst?ller supporterkultur inom fotboll

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.

Varumärkessamarbeten mellan LVM och EVM vid kategoriutvidgningar: En Fungerande Strategi?

This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.

Storage stability in a milk based UHT-beverage : effect of pH, carrageenan and storage time

The different characteristics of many food products, such as aroma and texture, changes during storage time and become undesirable. The reason is instabilities within the product which become prominent as the product ages. These changes in characteristics are quality losses caused by changes in the product?s intrinsic and extrinsic environment. The stability in UHT-milk and beverages similar to it have been studied in the past decades and a certain focus have been on age gelation which is a common defect in these type of products.

Kandidatuppsats om bibehållande av kunder genom lojalitetsskapande aktiviteter

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

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