Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

The purpose of this research was to find how supervisors in the care of elderly experience their leadership in everyday work and their view on the factors which are important for their leadership. In the research a qualitative method has been used to do interviews with six supervisors and to do analysis of material. By the help of literature studies, I explained leadership. Result of the study indicate that leadership concerned supervisor should prepared to do the right thing in every situation and to find best solution of different situation that come up on the work. The way to do all this is important to create leadership.

The aim of this thesis is to examine how personnel working with asylum cases at the Swedish Migration Board handle their role as administrators of asylum. For the study 7 asylum administrators were interviewed and the analysis was made with influence from the method critical discourse analysis. To understand the themes in the analysis I have used Michael Lipskys theory about street-level bureaucrats. Main results from the analysis of the interviews were that the street-level bureaucrats had certain strategies for managing the difficult aspects of the job. The interviews also showed that the participating informants had difficulties with different identity positions..

The main reason for doing this kind ofproject was to find out if it was possible to make a relatively advanced application with user friendly tools. We tested the software MIT App Inventor, and the ability to create a useful application for people who wants to get an overview of their energy intake.During the process we found out that it was possible, but minor setbacks occurred. The main idea of our vision; to make a calculator and a registry with different kinds of food and their amount of calories, was completed quite easily. Later on, design alternatives and more advanced functions were not possible for us to make.This might have been because of the short amount of time the project was given, but also, and more likely, because the software did not contain that kind of advanced functions. Even if there were factors that held creativity back, the basic idea was possible to form..

The large number of surrendered and feral cats is a big animal welfare problem all over the world. Populations of feral cats arise through a large number of unwanted cats which can lead to surrender of these, through cats allowed to roam free outside which can lead to the owner losing these and through the reproduction that occurs amongst these surrendered or lost cats. One aim of this study is to give an account of this problem. It is however difficult to draw general conclusions about these populations of cats since studies all over the world has been carried out on different types of populations, during different conditions and different periods of time. The welfare of many of these cats is presumably low because they are exposed to risks as disease, starvation, climate, traffic, other animals and humans.

Projects are often spoken of in the terms of rational systems. However, some researchers point out the relevance of viewing projects as sets of relationships. Little is published about what aspects of relationships that are important for the managing of projects. We have argued for the necessity of such research. With previous research, our case study and interviews we indentified communication, responsibility, cooperation, togetherness and trust as important relational aspects in projects.The overall perceived success for projects in this case, was increased with the adoption of new agile methods.

Research has shown that still today mostly men inhibit the managing director positions and jobs such as electricians, engineers, and road workers, which makes the work situation unequal among those work places. Another issue is that studies show that minority groups have fewer possibilities in comparison with majority inhabitants on the labour market. One reason can be that many companies and organizations lack when it comes to the recruitment process due to prejudices and the applicants for a job who has names such as Ahmed, Carlos and Ali are taken out of the process at first stage.The purpose of this research is to study how civil servants at Vägverket (Swedish Road Administration) discuss about diversity and equality. Whereas subjects such as ethnicity and gender will be illuminated..

A common experience is that leadership could be better handled during reorganizations within the social services. The purpose of this study is to examine how social welfare secretaries experience their managers during reorganizations. How do social welfare secretaries experience the manger?s role and actions? While developing the interview questions it became relevant to illustrate further aspects: To describe how social welfare secretaries experience the reorganizations that they have gone through and their experience of the everyday leadership around the managers?; openness, availability, clarity, trust and skills regarding managing stress among their staff. The study is built on qualitative interviews with six social welfare secretaries within units working with economical social assistance in different districts in the city of Gothenburg.

Syftet med denna uppsats är att studera fyra kvinnors syn på tid, struktur och kreativitet på servicedesignbyrån Transformator design. Genom intervjuer och deltagande observation undersöker jag hur tid, struktur och kreativitet samspelar för mina informanter, och hur de använder tiden. Slutsatsen av denna studie är i korthet att kontrollen av tid är viktig för upplevelsen av tid. Strukturer, synliga och osynliga, är centrala för att se och förstå tiden och upprätthålla kontrollen av tid. Informanternas strävan är att skapa fylld tid, som är värdefull tid, och genom kontroll av tiden skapa en positiv känsla av att ha tid.

Arbetet behandlar orsaker till ett kreativt motstånd och flöde. Mitt syfte är att ta reda på vad som driver människor att skapa inom området för låtskrivare/artister. Hur hanterar man idétorka och ?skrivkramp? och finns det någon metod för att upprätthålla ett kreativt flöde?Jag har intervjuat sex personer som alla är verksamma som låtskrivare och artister samt använt mig av litteraturstudium. I mitt arbete har jag kommit fram till att skrivkramp kan uppstå av många olika anledningar.

The phenomenon of social gaming is essentially an IT-service that people worldwideuses on a daily basis. This particular market is also young and generates tremendousamounts of data, which, from a data managing perspective, makes it naturallyinteresting. Throughout this thesis the social gaming market is described from the datamanaging and different actors perspectives. This is done by using literature reviewing,interviews with companies and analysis based on that information. The thesis initiallypresents important and central terms as well as different techniques.

Leaders have many tools in their toolbox when it comes to managing their firms, assuring that they are moving in the right direction. One of these tools is vision. Vision can be a powerful tool for steering a company. But to be able to use it fully, you must also understand how vision is best conveyed to employees and followers. If you understand the vision as a tool, you can fully utilize it.

Background: Mergers have been increasing during the latter part of the 1990s. In the Nordic region many previously national companies have joined their forces to create a new Nordic company. This will lead to many challenges when the companies are integrated.Purpose: The purpose of this thesis is to investigate the integration phase. Our goal is to study the integration of Cloetta Fazer and learn how the company can handle the two types of integration. Procedure: To be able to prove our assumptions, that were made on the basis of literature, we have collected empirical material by interviewing eight managers at Cloetta Fazer.

The topic of this paper is puppets as an educational tool in preschool. The purpose of this paper is to examine the puppets potential as a tool for creating pleasurable learning in preschool. The method of collecting material for the essay has been qualitative research interviews with four informants. The prerequties for writing this essay has been good. There has been some literature on puppets and basis for my investigation, there have been informants with experience of puppets.

This study concerns art education, and the importance of creativity in learning. The objective is to examine the use of art education in practice, and the school teacher?s position on this practice.The theoretical basis of the study is rooted in a socio-cultural perspective, and concerns the relationships between theoretical concepts as learning, knowledge and art education.The investigation is qualitative and the main research methods are participant observations and structured interviews.The group studied in this investigation consisted of five active educators, who work at different schools and make use of art-based methods in their daily work.My results show that teachers believe that art education can be used by schools as a gateway to the other subjects. Art is regarded as a form of understanding through which pupils explore their surroundings, challenge their ideas and build skills through interaction with others..