Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. Because of theincreased access the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products.

- En granskning av Kairos Future. I Säffle sparar kommunen pengar genom att släcka var tredje gatlykta utanför centrum och tänker flytta delar av gymnasieskolan till Åmål. Samtidigt har kommunen lagt flera hundra tusen på ett pågående visionsarbete i samarbete med konsultföretaget Kairos Future..

The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand. Thestudy has been carried out by qualitative methods using interviews to answer the questionformulation. Three empirical perspectives have been chosen; an expert-, business- andconsumer perspective which have been linked up with three applicable theories. The fashionbrand Acne and its two stores; the flagship store and the outlet store have been chosen as acase study.

Syfte & forskningsfråga:Syftet med denna uppsats är att skapa en djupare förståelse för utvecklingen av dagens modemarknad och fenomenet ?fast fashion? genom att analysera och undersöka trenders uppkomst, hur trender anammas av konsumenter samt konsumenters inverkan på modebranschen. Uppsatsens forskningsfråga formulerades med uppsatsens syfte i åtanke och frågan blev följande: Vad är karaktäristiskt för dagens modemarknad och vilken betydelse har konceptet ?fast fashion? för marknadens utveckling?Metod:Vår uppsats är baserad på en kvalitativ forskningsmetod då vi önskade att få en djupare förståelse kring det valda forskningsämnet. Vidare kom uppsatsen att få en abduktiv karaktär då vi haft ett växelspel mellan vald teori och empiri.

The purpose of this study was to examine two relatively similar product industries, of which one is successful in its commercialization and the other one is not successful. The two industries observed in this paper are both Swedish industries, and both of them produce slow moving consumer goods for the luxury consumer. The successful industry is represented by the Swedish fashion industry, more precisely The Swedish Fashion Wonder (TSFW) - a term describing the success of a specific coalition of fashion designers from Sweden. The unsuccessful industry is represented by the luxury watch industry in Sweden (LWIS). The method used to examine the two industries' inequalities is based on a qualitative study, consisting of in-depth interviews with industry expertise from both of the industries.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

This thesis concerns the control of outsourced interorganizational buyer-supplier relationships in the low-price fashion industry. A qualitative case study has been performed on two supplier relationships of a low-price fashion company. By identifying specificities of the industry and relating them to control problems and their implications on control solutions, the thesis has established a relation between industry specific characteristics and the way companies in the industry control their supplier relationships. The analysis is based on a theoretical framework created by Dekker (2004). Amongst other factors, the difficulty to define, quantify and measure the design variables of a fashion good, the high heterogeneity between individual products and the difficulty to predict the trend based demand, create high coordination requirements as well as appropriation concerns solved through extensive formal control.

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

Klädindustrin har förändrats betydligt de senaste 30 åren. Detta har lett till nya affärsmodeller som bygger på trendigt, billigt och snabbt mode. Dessa affärskoncept benämns fast fashion och i Sverige finns kedjeföretagen H & M, Lindex och Gina Tricot för att nämna några. Konceptet uppmanar konsumenter till att ständigt konsumera kläder som därmed stimulerar konsumenternas behov av att bära det senaste modet till ett rimligt pris. Detta beteende får i längden konsekvenser för miljön vilket leder till att media och samhällsaktörer ifrågasätter dessa affärsmodeller.

The world today is experiencing an AI summer, urging us to engage with its technologies on a daily basis. Recently, researchers have begun to voice concerns about the potential risks if we do not address the inherent biases in these systems. After all, AI is merely code based on mathematics produced by humans. This essay focuses on Stable Diffusion and Midjourney to examine biases in fashion representation and how fashion is visualized and reproduced concerning race, social class, and culture. A series of prompts were intentionally written in simple terms such as ?rich,? ?poor,? and ?race.? The results revealed troubling biases, as these programs consistently depicted poor individuals as people of color and portrayed wealthy, elegantly dressed individuals as exclusively white..

The aim of this thesis is to examine the impact that clothing has in Margaret Atwood?s novel The Blind Assassin from 2000. The essay begins with a brief overview of how clothing has been acknowledged in different areas of research. The overview leads up to the conclusion that fashion, as well as clothing in large, has been overly ignored as a potentially fruitful subject of academic status. This is much due to the fact that fashion is traditionally regarded as being a classically feminine subject, as well as it can be said to be a result of fashion?s very elusive character.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

In advertising, the target has traditionally been aimed towards the product?s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. Because of this the consumer demands a fast and variedselection.In order to sell their products the companies must create a non-existent need amongst theconsumers. Therefore it is very common in advertising today to use emotions instead ofinformation to attract the customers.