This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

This report is a case study of ?citizen forums? in the municipality of Uppsala. These forums are arranged to make people participate more in local politics. The aim of this study is to find out if the opinions and the wishes coming from the citizens are later involved in the planning process etc made by the authorities. The aim is also to explain why or why not the opinions from the citizens are of any importance.My empirical data come from interviews that I have made with seven different respondents, both politicians and civil servants.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

This thesis studies how the Swedish government articulates social exclusion within the spring budget of 2007. Through a discourse theoretical approach, inspired by Ernest Laclau and Chantal Mouffe, the empirical findings are reconstructed through the nodal point of labour and two chains of equivalence, based upon the duality between employment and unemployment. By viewing social exclusion as a phenomenon concerning discourse, identity and politics, this duality forms the basis of a deconstructive and hegemonic analysis.I argue that the term social exclusion is a powerful and flexible political concept in that it obscures ideological assumptions and objectives as well as draws attention away from alternative social concepts. Throughout the thesis social exclusion is stressed as a social category constituting the relation between individual and society. Hence I argue that it is of vital importance that the values underlying its usage are made explicit and that social exclusion as a floating signifier is made an object of academic analysis..

In this paper, I have examined if and how Saul Bass adapts his title sequences to the respective film in the matter of genre, plot, milieu, feeling and appearance. Saul Bass was really a graphic artist who has made himself a long career in film production, foremost as a creator of title sequences. Of all the films Bass has created title sequences to, I?ve chosen six films, whose title sequences I analyse more thoroughly. I do this to point out the differences between them and thus also show how Bass adapt them to the individual work.

The main purpose with this study is to describe teachers? use of textbooks and other teaching materials in upper secondary school (gymnasiet) in Sweden, and to discuss the use according to school subject and teacher style. Data was collected in two different ways. At first twenty classroom observations were made during lectures concerning the subjects Swedish (mothertounge), English (foreign language) and religion. Then four open interviews were carried out with the teaching teachers.

With rising energy prices and the threat of climate change, energy costs and energy savings havebecome a central and important part in building. Therefore it is interesting to explore different andnon-conventional methods of energy conservation. Building Earth sheltered houses is such a method.Earth provides good insulation and provides the ability to both reduce the total heating needs and toreduce the maximum power demand. The aim of this study was to construct a house in Malmö and seeif Earth sheltered houses can be a cost effective alternative for the construction of sustainable andenergy-efficient houses.Previous studies have shown that Earth sheltered houses have reduced their power requirement with upto 25% and their use of energy with 10%. Numerical calculations in Comsol Multiphysic 4.2, wasperformed on a house with different degrees of earth covering.

Vattenfall AB is a large producer of electric energy where approximately half of the energy comes from hydropower. Vattenfall Hydropower has got almost a 100-year old history and the company has developed a lot since 1909. After that the number of power plants increased and the competition got more intense, there were higher demands on the reliability. One way to secure the reliability with a good satisfaction at the power plants is to implement a maintenance method named Reliability-Centred Maintenance. RCM is a result of the introduction of the complex aeroplane Boeing 747 in the 1960?s.

This report describes the development process of a pipe clamp used on exhaust system for cars. It is made based on the manufacturers desire to improve and make the clamp easier to manufacture and to reduce its price to their customers. This should be done either by manufacturing the clamp in one piece without an expensive and work intensive welding process, or by generating ideas of how to develop a brand new type of clamp. Investigating the market for similar products was done to eliminate intrusion of other manufacturers? patents but also to generate ideas.

This essay is an analysis of the objects made of bronze found in an excavation Västergarn parish, Gotland, in 2010, conducted by the University of Gotland. The studied material presented in this essay comes from contexts inside, as well as nearby the foundation of a medieval building which purpose is still not certain. The first purpose of this study is to present the bronze-objects found inside and nearby the foundation of house 6, and to see if there are any datable objects. There is also a discussion whether there has been any bronze-crafting in the area. The second purpose is to make a contextual analysis to see if there are any differences between the material found outside and inside of the building, and what conclusions can be made regarding the function and use of the building.

In this essay I have examined how teenager and leaders handle conflicts on a recreation centre in Nacka, outside of Stockholm in Sweden.I have made qualitative interviews with two leaders and ten teeangers. Also I have read researchlitterature about conflicts and how to handle them. Then I have made observations watching how leaders and teeangers communicate and behave.The purpose of the examination is to describe differences with constructive and destructive handle with conflicts. I have also shown how conflicts can give possibilites for the involved people to get to understand themselves, the other parts and the whole complex social behavior better.But that demands that the involved people choose a constructive solution where both parts cooperate, understand eachother and can see how themselves have contributed in developing the conflict.I have worked as an employee at the recreation centre two evenings a week in sex months. During that time I have observed conflicts and different strategies among teeangers and leaders.My conclusions are that conflicts give opportunities for people to grow as human-beeings and get a mentally richer life.

The purpose of this study was to investigate how social services workers describe, the risk of being exposed to threats and violence in their profession. Six social services workers were interviewed, four from the Welfare Office in a major city and two from the Child and Family Services in a minor city. Results showed that the majority of social services workers consider themselves exposed in their profession, meaning that they feel there's a risk of a violent or threatening situation occurring in their work situation. All interviewees had experiences from some sort of threat or violence in a work related context and they attested that non-personal assaults, such as threats made through telephone, email and answering machines are more common than verbal assaults made in personal meetings. Being prepared and listening to ones intuition is a way of dealing with exposure when meeting with a client.

Nowadays the majority of the thinnings made in Swedish forests are done by machines, harvesters and forwarders. The most common model in thinning with a harvester is strip-road operated thinning and stand-operated thinning with one intermediate passage between the strip-roads. This study is a time study with some quality follow ups on a strip-road operated thinning model, a stand-operated thinning model with one intermediate passage between the strip-roads and a stand-operated thinning model with two intermediate passages between the strip-roads. The machines in the study were a small harvester (Forestline MPM C90) and a medium sized forwarder (Timberjack 1110). The study was made in Litsnäset outside the city of Östersund in Sweden and was made during the autumn 2007. In a lodgepole pine stand six study units (0,6 ha) were thinned with the three different models, two study units per model.

Ådalen 1931 - Göteborg 2001, A comparison of two incidetns that upsett Sweden. An essay about how the press in Norrbotten wrote about the incidents in Ådalen 1931 and Göteborg 2001. The main questions are: Is there any parrallells in how the swedish state acted? Is there any parrallells in how the press acted? In what way have the state and the press acted different 2001 compared to 1931? What does eventual differences in their actions depend on? The so called biträdesteorin is used to answer theese questions. The essay includes three big newspapers in Norrbotten: Norrbottens Kuriren, Norrländska socialdemokraten and Norrskensflamman.

Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames.