An ever-increasing population, urbanization and visions towards sustainable cities clarifies the need of densification. When densifying existing urban areas adding storeys could serve as a residential densification, which would also meet the market demand for centrally located apartments. An increased understanding of the potential of vertical densification gives way to the aim of this thesis to increase the amount of centrally located housing.This thesis provides knowledge of adding storeys and how property owners can identify opportunities in their existing building stock.The first question, What kind of residential densification takes place in Sweden today? highlights ways of residential densification; development of brownfields, infill and adding storeys, where adding storeys is what this thesis then focuses on. The result came through a literature review that also clarified important factors when adding storeys.

Abstract Contemporary cities find themselves today in a fierce competition against other cities over company establishment and in -migration. In this competition, the city?s main objective is to become an attractive site of capital accumulation.  As this happens, the pressure on the vulnerable groups in society increases, leading to a social geographic polarization. I have examined how the shift towards neoliberalism has affected a city on the fringe as Kalmar. How is the postindustrial urban space constructed? I found this important to analyze since it put two important questions in the light: For whom, and for which purpose do we build the city today? My questions have been:v  What are Kalmar municipality?s strategies to develop Kalmar?v  What are the results of this strategy in the urban space?v  What are the consequences of this strategy?The research has been a case study of the city of Kalmar with a qualitative deductive approach where David Harvey?s theories about the city in a capitalist system have been the underpinning structure.

AbstractTitle: The first thing I do when I wake up is to log on to Facebook. A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör nÀr jag vaknar Àr att logga in pÄ Facebook. En studie om hur anvÀndare av de sociala nÀtverken upplever den anvÀndargenererande produktionen.)Number of pages: 37 (39 including enclosures) Author: Per MagnussonTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall semester 2010University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The ambition with this essay is to examine how the online users of social networks experience the development of the Internet towards Web 2.0, and the enormous User Generated Content emerging from it. How do we receive User Generated Content from other people, and particularly what do we think about our own production.Material/Method: In order to obtain a deeper understanding of the attitudes and perceptions amongst people regarding this subject I used qualitative interviews with 9 people.

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

AbstractTitle: The war in Afghanistan ? a necessary evil? (Kriget i Afghanistan ? ett nödvÀndigt ont? En kritisk diskursanalys av New York Times stÀllningstagande till och framing av kriget i Afghanistan)Number of pages: 41 (41 including enclosures)Authors: Jenny HÀggmark, Madeleine JanssonTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall term 2011University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: Our main goal with this paper is to examine and describe how The New York Times have framed the war in Afghanistan in their editorials, and how their position on the war is reflected in the editorials. We are also interested in finding out if their position on the war has changed during the ten years of war. Are the New York Times editorials characterized by peace or war journalism?Material/Method: To fulfill our aim with this paper we are going to use a qualitative method of content analyzes, the critical discourse analysis, when we analyze the editorials selected.

AbstractTitle: External communication and brand strategies in Swedish municipalities? Author: Philip Hagne & Einar Svensson? Tutor: Jessica Gustafsson? Purpose: The aim of this thesis was to study and obtain greater understanding on how Swedish municipalities use external communication and branding strategies to gain and attract more residents. The key questions to be answered in this thesis were: What does the external communication look like in the selected municipalities? Are the selected municipalities trying to establish their own brand? What does the work on creating the brand look like??Method/Material: This thesis is based on material collected trough interviews with people working with external communication in eleven swedish municipalities. The selected municipalities where divided into two groups based on their negative or positive population growth between 2005 and 2012.

The current standards for design of steel beams are divided into four classes based on the slenderness of cross-sectional parts. Depending on the section class a beams load capacity is either determined by a plastic, elastic or a reduced elastic model. The division between cross-sections calculated by a plastic and an elastic model is today done in a very harsh way with no smooth transition. This leads to a large difference in the calculated resistance for the sections located near the class limits. Elasto-plastic sections are in the current situation calculated as purely elastic and their large plastic reserve is not considered in the current standards.

AbstractTitle: A fair representation? A comparative study of the morning program guests and the context in which they are involved. Author: Hanna Brandt Parkvall & Adam So?derblom Tutor: Anne-Marie Morhed Purpose: This study aimed to investigate and compare the guests and the context in which they are involved, in the morning programs Gomorron Sverige on SVT1 and Nyhetsmorgon on TV4. The thesis is based on three questions that examine how representative the invited guests are in proportion to the country?s population, the subjects that occupy the most space and the types of guests that discuss these topics in the programs.

BT is a global company within the lift truck industry. The main office is located in Mjölby. In Europe all sales and service activities are carried out by fully owned sales companies. I North America, BT RAYMOND develop and distribute trucks under a different brand. For the rest of the world BT works together with a distributor network, most of them are fully independent others BT has a small ownership in.

Den hĂ€r kandidatuppsatsen handlar om vilka skillnader som finns i medierapporteringen om fotbollsmatcher i Sveriges högsta division för mĂ€n respektive kvinnor, Allsvenskan och Damallsvenskan, och hur den maskulinitetsnorm som omgĂ€rdar idrotten tar sig uttryck i Sveriges tvĂ„ största kvĂ€llstidningars referat om matcherna.De frĂ„gestĂ€llningar som besvaras i denna uppsats Ă€r:Vad finns det för skillnader mellan matchreferaten av herr- respektive damallsvenskan i Sveriges tvĂ„ största kvĂ€llstidningar under sĂ€songen 2011 nĂ€r det gĂ€ller placering, utrymme, reporterroll och val av bild, rubrik och bildtext?Hur manifesterades maskulinitetsnormen i artiklarna om damernas respektive herrarnas matcher?Undersökningen Ă€r av kvalitativ karaktĂ€r, dĂ„ syftet Ă€r att belĂ€gga och förstĂ„ den maskulinitetsnorm som omgĂ€rdar svensk fotboll och kvĂ€llstidningarnas rapportering om den. Resultatet av undersökningen visar att det finns stora skillnader mellan rapporteringen om Allsvenskan och Damallsvenskan ? bland annat att liknande företeelser bedöms olika, och att olika företeelser framhĂ€vs, beroende pĂ„ om de förekommer i ett referat av en herr- eller en dammatch.För att förstĂ„ och tolka undersökningens resultat, och delvis ocksĂ„ för att utforma undersökningen, anvĂ€nds framförallt de teorier som Nathalie Koivula presenterar i doktorsavhandlingen Gender in sport. Även HĂ„kan Larssons teorier om Queer idrott och Kim Elvin-Nowak och HelenĂ© Thomssons teorier ur Att göra kön har en essentiell roll i denna uppsats.

SyfteDenna uppsats syftar till att analysera kundsegmenteringsmetoder fo?r ett mikrofo?retag pa? industriella marknader betingat av att fo?retaget har mycket begra?nsade resurser och kunskap ro?rande denna typ av arbete.FrÄgestÀllningar1. Med utga?ngspunkt fra?n sin marknadssituation, hur arbetar R-Produktion med marknadsfo?ring och kundsegmentering och vilka fo?rdelar och nackdelar a?r fo?renliga med detta arbetssa?tt?2. Baserat pa? marknadssituation och interna fo?rutsa?ttningar, vilka teoretiska segmenteringsmodeller a?r ba?st la?mpade fo?r fo?retaget med ha?nsyn till praktisk genomfo?rbarhet, resursanspra?k och fo?rva?ntad homogenitet?3.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs GrÀngsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (VarumÀrkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

Kunder som beter sig illa i kundmo?tet sta?ller till problem fo?r ba?de andra kunder och fo?r na?ringsidkare. Detta kan resultera i fo?rlorade inkomster, pa?verkan pa? andra kunder och att fo?retagets ansta?llda drabbas av ba?de psykisk och fysisk oha?lsa. Fra?n fo?retagens sida kra?vs en balansga?ng mellan att sa?tta upp gra?nser fo?r vad som inte a?r accepterat beteende och att fo?rso?ka tillfredssta?lla sina kunder fo?r att uppna? kundno?jdhet som leder till a?terkommande beso?k.