Each time you pass a stand full of magazines it?s hard not to absorb the many exhortations that are being thrown at you. The range of different lifestyle magazines have more or less exploded during the last years. All magazines, each one trying to outmatch the other, want to help you improve to be the best you can.People get affected by their surroundings including what they see and what they read. Therefore we chose to do this study, as an opportunity to get a closer look on what the Swedish lifestyle magazines Cosmopolitan and Café tell us about women and men.

The purpose of this Master?s thesis is to investigate how diversity takes shape in children?s picture books published in Sweden. Twelve picture books, which touch the aspect of diversity in the categories of gender, ages, culture, nation, ethnicities, language, class, sexuality and functional disorder, were chosen from the Swedish National Council for Cultural Affairs catalogue for youth and children?s books 2006. They have been analysed with the conception of ikonotext and with the theory of Pierre Macherey?s image in the mirror, of how literature reflects the reality of society.

Denna uppsats består av en litteraturöversikt och två kvantitativa studier om män och transpersoner som säljer sexuella tjänster till andra män. Den första delen presenterar forskning om män som säljer sexuella tjänster till män i allmänhet och kring behovet av förebyggande åtgärder mot hiv och STI i synnerhet. Del två är en analys av män som säljer sexuella tjänster och deras inställning och praxis när det gäller säkrare sex. Analysen bygger på material från MSM (Män som har sex med män) enkäten som genomfördes 2006. Denna studie visar att män som säljer sex har betydligt högre risk-beteende än andra män som har sex med män. Detta visar på behovet av hiv-prevention i den grupp av män som säljer sexuella tjänster.

This article presents a survey of male dogs treated with the gonadotropin releasing hormone (GnRH) agonist deslorelin (Suprelorin®, Virbac) at three animal clinics in central Sweden. Filled-in questionnaires from 110 dogs were received. The paper also includes a review of existing litterature concerning reproduction in male dogs, focusing on endocrinology, the effects of gonadectomy and the GnRH agonist deslorelin. Continuous treatment with deslorelin produces infertility in male dogs. The pituitary is initially stimulated by deslorelin leading to a rise in luteinizing hormone (LH) and follicle stimulating hormone (FSH) secretion. As a consequence the testosterone levels also increase temporarily.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.

This master?s thesis is a remote sensing study of an area-based method used to detect forest in need of thinning by use of laser data and field samples. Only pine-dominated forest has been included in the study and height limits were set to match empirical restrictions. The study area was in the municipality of Älvsbyn (Latitude 65° 40´ N, Longitude 21° 00´ E), in northern Sweden.The Swedish authority Lantmäteriet is currently laser scanning most parts of Sweden, providing new opportunities and applications. The primary aim of the national laser scanning is to create a new elevation model, useful in consequence analysis of climate changes.

This bachelor thesis discus how store managers at Clas Ohlson motivate their co-workers at their everyday work.Motivation at work is essential, since engaging co-works makes the everyday routine work more effective. Otherwise that type of work can easily lead to unhappiness at the workplace which leads to less motivated workers, poor performance, even less motivated workers and this will start a negative circle.Other studies has shown that to in order to be pleased at a workplace and to keep qualified co-workers, the leaders needs to have knowledge in how they can use different techniques to increase staff motivation, but still motivation is not considered being an economic means of control. This has made me think about how leaders can motivate their workers at their everyday work.The questions at issue are:o How can leaders motivate co-workers in everyday work,o Which preferences the leaders consider control the individual motivation ando Which methods they can use to increase the motivation in the routine work.The purpose with this thesis is to study how leaders use their leadership to motivate workers to perform everyday work with more enthusiasm. To answer the question I have interviewed store managers at Clas Ohlson.In this thesis I have used a qualitative method, and I have compared relevant theories with the interviews I have done. Thus primary data has been gained through one-to-one interviews but also through mail interviews.

Stereotypic pacing is frequently observed in captive carnivores, however the underlying causes of this behaviour remain somewhat unclear. One of these possible causes are unpredictable feeding signals, which may give rise to frustration and subsequent pacing. Animal keepers at Nordens Ark had noticed that their Amur leopards had shown stereotypic pacing in connection to the passing of ATVs (All Terrain Vehicles) used by animal keepers primarly when feeding the animals in the park. The aim of this study was to investigate whether the stereotypic pacing of the two Amur leopards at Nordens Ark were affected by the introduction of a signal associated with feeding. The leopards were trained by classical conditioning to associate the sound of a siren with the delivery of food by an animal keeper.

For centuries, the human body has been used as a mean to project the norms, moral values and aesthetic preferences that exist throughout society. It has been controlled through constrictive fashion, family and social virtues and through how we perceive gender and sexuality. This essay strives to show, not only how the body and the aesthetic values coexist, but also how they work together and influence each other, with the body as the aesthetic medium. To do this, Michel Foucault?s writings of sexuality and his theories on morality and discipline, as well as Judith Butler?s works on normativity and performativity are being used.

The aim of this study was to examine the perceptions within social services regarding men who are victims of domestic violence based on how gender, sexuality, masculinity and victimhood was constructed in the social workers' statements. Eight qualitative interviews were conducted with nine social workers who work within the social services and meet people who are victims of domestic violence. A social constructionist scientific approach has permeated the study and theories of gender, heteronormativity, masculinity and the ideal victim has served as the study?s theoretical views. The results of the study showed that some of the social workers ascribed men specific characteristics such as strength and fearlessness.

Injuries and sick-leave is a common feature for reinforcement workers today. This is mainlydue to the fact that reinforcement work is done in an exposed environment with many stressfactors and highly repetitive work. These operations are often carried out in unsuitableworking positions, these positions creates a major burden on the bones and joints and causesmicro- damages on muscles. With repetitive work these injuries are not given time to healproperly and will gradually become worse.The body will not be able to handle the stress of working in a work environment such as thisand musculoskeletal disorders can be a result of this. The injury will make itself known aspain in the musculoskeletal system and causes reduced movability; the injured worker willtherefore not be able to perform the same work tasks as before.

In almost every workplace today IT-systems have strong and significant roll in theeveryday work. It is therefore important that the systems have a good functionalityand that they work as an aid for the users. This thesis aims to study the systems atthe company Telge Nät and to analyse them from a usability perspective. By using thisperspective it has been obvious how difficult it is to make improvements on usability,once the system is in place. Even other larger improvements of the systems aredifficult to make at this stage and this is something that the users are aware of.

AbstractEqual opportunities from an employer brand perspective- What does the future manpower inquire?Authors: Erik Frick & Niklas HalldénInstructor: Karin JonnergårdExaminer: Sarah PhilipsonBackgroundWe are living in a society that originates from a patriarchy founded many thousand years ago. This has put women in an inferior position in the labour market. To promote equal opportunities we argue for that companies can utilise employer brand. Employer brand is a new theoretic concept that is being used more frequently among scholars and companies.Presentation of the problem? Which role do equal opportunities play to attract potential manpower from an employer brand perspective?MethodOur method has a quantitative approach and we have choosen to carry out a survey.

The aim of this Masters thesis is to conduct an analysis of the Swedish classification system the SAB-system from a feminist and queer theoretical perspective. The theoretical framework of the study is feminist and queer theory as well as theories from Library and Information Science, mainly classification theory. The study takes its departure from the idea of classification systems as social constructs, reflecting their time, place and society. Paul Ricoeurs critical hermeneutics is used as methodological guidance. This gives room for a critical perspective in the interpretation.