The aim of this thesis is to investigate what information needs arise from the interest in music, which sources are preferred, how this information is sought and what part does the public library play in providing music materials. Brenda Dervin`s Sense-Making theory is what serves as a theoretic framework for this study. A qualitative approach was undertaken in the investigation and nine interviews were conducted with people interested in music. Findings indicate that different ways of acquiring information are used depending on the situation in which the information is needed and also what kinds of music people prefer. The main findings of this study suggest that people interested in music are keen to constantly discover new music to perform or listen to.

The purpose of this paper is to examine how the two Swedish cross-country skiers, Charlotte Kalla and Marcus Hellner are portrayed in the tabloids Aftonbladet and Expressen. The study is based on theories of sports journalism, media- and gender studies. Within these theories there are beliefs that men and women are portrayed differently in sports journalism. Sports journalism is described as a subject where there is a hierarchy in which the man is often framed as dominant in relationship to the woman.This study was made in an attempt to examine whether this was the case in the Swedish tabloid Magazines Aftonbladet and Expressens coverage of the winter Olympics. Articles published about Charlotte Kalla and Marcus Hellner in the 2010 Vancouver Olympics, and the Olympic Games in Sochi in 2014 were analyzed by a quantitative content analysis.

Domestic weekly Magazines in Sweden are characterized by an emphasis on practical editorial material such as cooking recipes and knitting patterns, and also contain a comparatively large share of reader material. This makes it possible to study the readers through texts produced by themselves. The aim of this study of columns of readers' tips on domestic work is to analyze how readers embody a specific femininity centered around the woman as responsible for the home, in the sense of everyday maintenance as well as aesthetic development. The author defines this femininity as "home maker". The theoretical framework for the analysis is the sociological theory of Pierre Bourdieu, and Jonathan Potter's and Margaret Wetherell's model of interpretive repertoire is also used where modality is discussed.

The natural sciences and the humanities are associated with differentpublishing patterns. Open Access publishing are mainly associated withthe publishing patterns of the natural sciences. Many Swedishuniversities and research funders are proponents of Open Accesspublishing, what will that trend mean to the scholars with a publishingpattern not corresponding to Open Access? In this paper literary scholarsare interviewed for the purpose of learning the motives and strategieswhich form their publishing pattern, and how they relate to Open Accesspublishing. The results show that literary scholars are less competitiveand hold a more gentle knowledge-sharing ideal, than natural scientists.The drive to gain acknowledgment and the recognition of colleagues inorder to collect academic capital as Bourdieu describes the academicfield is still present though.

This paper investigates the representations of Africans in the Swedish comic press around the time 1880-1920, with the purpose of establishing how Africans were depicted and how these representations can be explained. The sources consist of four comic Magazines: Kasper, Söndags-Nisse, Strix and Naggen.Results show that images of Africans in the late 19th and early 20th century Swedish comic press highly conform to international representations. Traditional stereotypes and overall caricatures are widely applied, mediating racial difference and black subordination. The comic strips and jokes can be divided into categories, defined by their main theme: 1) Exotic animals and nature 2) Skin colour 3) The unintelligent or uncivilised savage 4) Cannibalism 5) The civilised African 6) Imperialistic overtones. The use of international stereotypes indicates that some comic strips might have been directly copied from foreign publications, and incorporated into Swedish contexts.Several theories, likely interacting, can be considered in explaining the imagery.

Serial killers are present in most Media today: TV-shows, books, Magazines, news shows and music. Research about them has been made in many fields, such as criminology, psychology and psychiatry. There is also research about the serial killer as a cultural being. In my paper I have looked into the serial killer in fiction. I have chosen to compare two novels that deal with the serial killer Jeffrey Dahmer.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

As a great deal of people spend more time with their cell phones and computers than with Magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

This study aims to examine the argumentation regarding freedom of speech and the statement ?je suis Charlie? (?I am Charlie?) in eight opinion articles from different Swedish web Magazines. Two doctotral dissertations who?s main topics are the freedom of speech and different types of arguments regarding freedom of speach, was used in this study. The study also uses the actual Swedish law surrounding the freedom of speech, as well as the freedom of the press and breaches of these laws.

This Master?s thesis explores three contemporary Swedish poets? ? Lars Mikael Raattamaa, Anna Hallberg and Johan Jönson ? understanding of their work as a political activity. By using Jonathan Culler?s theory on literary competence and literary conventions as a theoretical tool for an idea analysis, the three poets' arguments for or against certain literary techniques, and their ideas about readers and reading, are explored and discussed. In what ways are established literary methods questioned by the three poets? In what ways are established theories on readers and reading questioned? In what way can their poetic work be regarded as political? As a background, the debate about poetry in Swedish newspapers and literary Magazines is presented, as well as the common focus on readers and reading in social sciences and in humanities and arts.

SUMMARYEnvironmental issues are currently a hot topic of debate. Studies within the optics branch have not specifically been conducted previously, so the aim of this study was to determine the extent of environmental-awareness specifically within this branch.A survey, consisting of questions relating to environmental issues, was distributed to 100 randomly-selected opticians in Sweden. Of these 100 surveys, 64 were returned and showed a varied branch-engagement for environmental issues.Results of this survey showed that opticians were best in sorting newspapers, Magazines, other paper and hazardous waste. Metal and rigid plastic were not sorted to any larger extent.Choosing environmentally-safe products was not so popular and only six stores always do this. 25 shops turn off electrical machines and equipment over night; while the majority of the remaining stores leave the machines on during the night.27 stores did not know if their electrical company provided ?green electricity?.Results showed that there is a lot of work to be done in making the stores more environmentally friendly.

The purpose of this Masters thesis is to examine the debate concerning Agnes von Krusenstjernas Fröknarna von Pahlen-novels from a ideological analytic perspective. This debate came to be called The Krusenstjerna feud Krusenstjernafejden and was most intensive in the years 1934-35 after Porten vid Johannes and Älskande par had been published. We examine 8 articles using a text analytic method. We have limited ourselves to public material that is available in Swedish press and Swedish Magazines. Our ambition is, through this, to determine the articles authors political point of view and ideas of preference.

The aim of this thesis is to examine the debate in Swedish library press concerning privatization of public libraries. The aim of the thesis stems from a desire to know whether Swedish librarians, as has been alleged in contemporary right wing debate, are politically biased and adherents of socialism. The debate is analysed using the method of idea and ideology analysis, using the tool of ideal types of the ideologies socialism and neo- liberalism. As material I have chosen articles from the Magazines Biblioteksbladet and DIK Forum, from the years 1989 to 2010. The reason for choosing the topic of privatization is that it is a controversial question and a topic one could expect to generate a heated debate.Four positions can be discerned in the debate.

Thesis purpose: The purpose of the master thesis is to analyse the battle of meaning creation regarding the notion of smoking and to reveal the production of unequal power relations. The battle is fought by different stakeholders through means of language and the study focuses on the tobacco industry in Germany. Methodology: A critical discourse analysis is applied with a qualitative research strategy. Our data collection was inspired by grounded theory and is limited in scope through a relevant case within the context of smoking in Germany. Empirical data is collected by means of an internet based document study of publicly available texts.

When it comes to political representation, all over the world women almost always make up a minority of representatives in the legislative bodies. The Scandinavian countries in general and Sweden in particular have though been exceptions to this rule with, when compared to other countries, a rather high percentage of women in elected positions. This development took off in the seventies: during that decade the unit percentage of women in the Swedish Riksdag rose by double!The aim for this thesis is to analyse what underlying ideas influenced this advance. The focus is on three different female party federations, who are believed to have had a great impact on this increase of women politicians through their influence in their own mother parties. The federations analysed are the ones connected to the Social Democratic Party, the Centre Party and the Liberal party.