This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a smaller local traditional agent Mäklarfirman Grönberg. These actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement .The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made.

This paper concerns the divide between secularist and anti-secularist groups in Turkey, which is related to a greater antagonism between a Kemalist and an Islamic political discourse, dominant in Turkish politics since the 1980s. The main aim of the paper is to analyse the causes of the conflict using the discourse theory of Laclau and Mouffe. The second aim is to analyse the contents of each discourse and identify the main points of conflict between them. The empirical material used in the study consists exclusively of secondary sources treating the topic, and these are analysed using the theory of identity conflicts, which is part of Laclau and Mouffe's theory. It will be argued that the attempts of Kemalism to impose strict secularism by hegemonising the concepts of ?modernity? and ?Islam? led to the creation of an alternative political discourse based on political Islam.

The purpose of this essay is to investigate how the Swedish media framed the political party, the Swedish Democrats, two weeks prior to the election of parliament in 2014. This essay starts with the historical background of the political party, the Swedish Democrats, and continues with the theoretical framework for the essay. The theoretical framework consists of three theories: framing, media logic and media?s role in the democratic society. The essay?s main problem is presented as the question: What media image was there of the Swedish Democrats before the election of parliament in 2014? The main problem is answered by using a quantitative content analysis on the essay?s empirical material, 68 news articles from four Swedish daily newspapers.

A global world and international business induces not only opportunities for organizations such as increased possibilities to reach new markets but also challenges to maintain a coherent business. To meet these challenges, organizations need to harbor a global workforce where employees are sent abroad. These employees are called expatriates and receive very lucrative compensation packages to cover their increased expenses. Compensation packages are not only expensive but represent in their totality also a complex strategic challenge for both the organization and the expatriate. The purpose of this paper is to investigate which components of a compensation package that are important for different segments of expatriates.

The aim with this paper is to study how the integrational ideology of the Swedish parliaments party platforms, including the right wing Sverigedemokraterna, is formulated. The integration theories examined are assimilationism, multiculturalism, universalism and residualism. In turn these theories are simultaneously applied to the party platforms extracting explicit or implicit messages of the four former mentioned theories. The Swedish history of integration as well as immigration, which per capita is one of the highest in the European union, pinpoints the reason why this subject is due to further investigation. The results show that most of the parties contain traces of more than one integration theory, with the exception of primarily Sverigedemokraterna which focuses on assimilationism.

The use of social media has increased considerably in recent years and has also caused some problems. It has been notable cases in the media where employees adversely criticized their employer on social networks, which subsequently led to the dismissal of the employee. The purpose of this study is to investigate an employee's right to express themselves about their employers in various forms but the main focus will be on social networks. The study investigates employees on both private and public sectors.Employees have a duty of loyalty to their employer, which means that they must be loyal to their employer and not deliberately harm them. The reason that employed comment his employer on social networks has its basis in that they also have freedom of speech and it is raised in such a case, a collision between their rights and responsibilities as an employee.The employees also hold a critique right entitling them to publicly criticize the employer and its activities.

AbstractThe banking industry has during later years gone through several technological changes (Svenska Bankföreningen 2014). These big changes have led to several advantages seen both from a customer ? and corporate point of view. Advantages in easier usage, increased availability and more competition have made the banks more cost effective at the same time as the customer is being offered better prices. Even though the advantages seem to weigh over the disadvantages there are still those who thinks that things where ?better in the past?.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

Today, many regard the Democratic and the Republican Party in the US to be significantly different than prior with regard to changed rhetoric and changed political world. This reason alone is enough to make an interesting research question how democratic and republican presidents view ?economic freedom? based on Robert Nozick, John Rawls and Isaiah Berlins perception of economic freedom. The research question therefore relies on how present presidents view economic freedom compared to how past presidents view economic freedom with Nozick, Rawls and Berlin as emphasizers within the theory. This is performed with the use of by Marie Demker?s coined the is-should-do-scheme, being an analytical tool providing from the empirical material the first State of the Union speech by the selected president where the presidents view on reality (is), uthopia (should) and strategy (do) is presented.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

The purpose of this essay is to examinate the statements and verbal attributions of King CarlXVI Gustaf of Sweden in the early 2000?s. More exactly I?ve got two question formulations:Which statements does king Carl XVI Gustaf of Sweden make during the early 2000?s and are thesestatements, in line with the king?s attributions, non-political, party-politically neutral and noncontroversialaccording to different perspectives? Question number two is if there are to find anyboundaries for where the verbal attributions of Carl XVI Gustaf seem to go when he expresses himself inthe role as the king of Sweden and the chief of state in the early 2000?s. My procedure is to read theChristmas speeches of Carl XVI Gustaf during the 2000?s and use former beheld statements of Carl XVIGustaf to seek answers to the research questions.

Several previous studies have in different ways tried to explain how new social movements are affected by the different sets of political and social contexts within different states and societies. This essay asks the question how much the institutional aspects within the theory of Political Opportunity Structures (POS) have determined how the rather successful animal rights movements in the Netherlands and Great Britain have mobilized and acted to gain progress. Since the Netherlands and Great Britain contains different kinds of political and institutional contexts, these two states are found to be suitable for a comparative analysis of the theory's durability. A qualitative portrayal of both state's institutional political opportunity structures are presented. Then the mobilization, progress, and actions of the political party ?Party for the Animals? in the Netherlands, and a wide group of animal rights organisations in Great Britain are determined.

The debate surrounding the opinion polls of the political party Sverigedemokraterna, and later their results in the Swedish election has been evident. The purpose of the study is to investigate how norms of equal treatment in social work practice might be influenced by Sverigedemokraterna's understanding of culture, ethnicity, nationality and religion. The thesis is outlined through the works of Teun van Dijk and Ruth Wodak (2000) regarding racist discourse in politics, Giorel Curran (2004) explaining lesser established parties influence on the broader discourses and Anders Hellström and Tom Nilsson (2010) attempting to ideologically position Sverigedemokraterna. With the method for analyzing policy documents designed by Carol Bacchi (2009) the latest motions from Sverigedemokraterna has been analyzed. Bacchi?s theoretical framework, together with theory concerning the expression of modern racism of John Hodge (1999), Paul Gilroy (1999) and Bennedict Anderson (1996) amongst others has been used to create an understanding of the material.

AbstractThe recruiting of lay judges to the district courts is managed by the political parties. Despite repeated efforts the parties do not succeed in recruiting lay judges that reflect the structure of the inhabitants. Why not? This is the fundamental issue of this essay.This study is a multiple case study of two parties with different success in their recruiting work. The purpose is to study the process of nomination regarding lay judges at the district courts, at the latest election (2006).

The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.