Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Inomhusklimatet har en avgörande roll för människans hälsa och välmående då människor befinner sig inomhus i nästan halva sitt liv. Det finns flera aspekter till hur det ska erhållas ett bra inomhusklimat men de mer betydelsefulla aspekterna är både god luftkvalitet och termisk komfort. Samtidigt som innebörden av reducering av energianvändning har en viktig roll i dagens utveckling. Då det ständigt arbetas med att försöka reducera energianvändningen i syfte till att underlätta för miljö- belastningen, väcker det frågor om hur den termiska komforten påverkas av detta.Rapportens syfte kommer därmed ligga i identifikation av uppvärmningssystem för ett givet flerbostadshus i Stockholmsområdet med fokus på termisk komfort och energianvändning. Utvärderingen baseras på olika typer av inverkan från diverse system som har utförts med beräkningssprogrammet IDA ICE.

A study to optimize insulation thickness for stock-, industrial- and office-buildings for external walls and roof in an economical perspective has been conducted on behalf of DynaMate. DynaMate?s role is to maintain all Scania?s buildings. Analysis has also included other parts of the building envelope, such as windows, exterior doors and industrial doors. In this thesis, three different types of exterior wall constructions has been investigated, these are a sandwich design consisting of sheet metal and a another one consisting of concrete, as well as a wall of concrete with a coating of plasters.

The aim of this study was through applying a new perspective reach the people who during medieval time lived and worked on the farm. On the basis of my previously study and a gender perspective this study have compared general literature with local and then interpreted the farm from a local context. The questions raised here concerns division of work and spatial distribution on the farm as well as local impact on gender constructions.This study resulted in interesting problems within the archaeology itself but also in significant details about the farm. No gender restrictions could be seen in the houses except in Hus 1 were a smaller space, which probably used as storage or a workshop had been restricted tomales. Instead the buildings social space mainly consisted of a mixed gender environment.

The purpose is to explore and describe norms and values concerning emotions and emotional expression inSweden and Greece from an emotionsociological perspective. Do emotional regimes on a national level existand if they do, how do they differ? To answer this question qualitative interviews have been conducted withnine Greek/Swedes, men and women of different ages, who have lived in both countries and who speak bothlanguages. A quantitative survey study, employing a survey previously used in a Swedish study about emotions,has also been undertaken. Previous studies have shown that emotional regimes do differ historically and acrosscultures, but no study so far has focused on the differences between examples of North European and SouthEuropean cultures.The theoretical framework consists mainly of Hochschild´s theories about feeling/display rules and emotionwork, but the analysis also draws on Collin´s theory of interaction ritual chains and on Sociology of Emotionsmore broadly.The results suggest that different national regimes can be distinguished primarily in terms of display rules andin the skills of emotional alternations.

In Sweden the amount of people with obesity has increased with almost 50 % during the past 20 years and is now including 500 000 people. A larger energy intake than energy consumption is today one of the most important cause of overweight and obesity that exist in the world. This requires more knowledge about healthier eating habits combined with moderate intensive exercise, exercise that is simple, effective and amusing. A god solution is a combination of fitness training and strength training, a type of circuit training. It is distinguished by a high intensive work in short periods and with a short break.

Naturskyddsföreningen gav författarna uppgiften att undersöka förekommande viskosprocesser och alternativa regenereringsprocesser, detta för att identifiera hur hållbara de är ur ett miljöperspektiv och vilka processer som går att applicera på bambu. Detta för att se möjligheten att märka bambuviskos med Bra Miljöval och för att klargöra frekvent uppkommande frågor angående bambuviskos. Syftet är att se på de olika processernas kemiska innehåll samt vilka utsläpp de orsakar till luft och vatten. Ett delmål med rapporten är att den ska kunna användas som material vid vidareutveckling av kriterierna för Bra Miljöval Textil. Resultat som erhållits vid jämförelser av studerad litteratur är att de betydande faktorerna för miljöpåverkan från massaframställningen samt viskos- och lyocellprocessen beror av: använda kemikalier i processen, energianvändningen och vilken typ av energi, möjligheten till rening av utsläpp till luft och vatten samt återvinning av energi och kemikalier.

An increasing number of heat pump producers have developed heat pumps that can be connected to solar panels. In this thesis we have examined the possibilities of connecting solar panels to existing ground source- and geothermal heat pumps that has not been adapted to solar panels. During the work process, a prototype plant has been built to compare our theory with the practical results and with our designed sizing tool. The work has rendered in knowledge that will be used to build a sun module that can be easily connect to the existing heat pump system. The existing heat pump, our test plant, has been supplemented by an advanced storage tank used to allow different operating modes.

The countries in the European Union have agreed to increase their percentage renewable energy sources to 20 %. To reach this goal an increase of biomass production needs to be made. One way of achieving this is by using nonnative species. Poplar in Sweden produces biomass faster than the domestic trees. In the southern parts of Sweden plantations has been made with good results. In the northern parts survival is a problem that needs to be solved before plantations can be made for commercial use.

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Does the number of chews affect satiation and satiety?Author: Madeleine Johansson och Helena AnderssonSupervisor: Heléne Bertéus ForslundExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 27, 2014Background: Overweight and obesity is a growing problem worldwide. In 2008, 35% of theworld's population were overweight and 11% obese , which is almost doubling since 1980,according to WHO. Recommendations on overweight and obesity is not just about what weeat but how we eat. A generally accepted recommendation is to eat slowly and chew yourfood properly in order to increase fullness and reduce energy intake.

The study aims to investigate the feasibility of small-scale electricity production with solar electricity systems, also known as PV (photovoltaic) systems, in Australia. Due to the global warming, sustainable energy has in recent years become an increasingly important issue, both internationally and in Australia. With one of the largest dependencies on fossil energy sources in the world, the country's abundant solar radiation is a possible solution to this issue.Both the technical and the economic feasibility of small-scale PV systems were investigated. On the technological side, the electricity generation, distribution and consumption systems were studied. On the economical side, the parameters that drive the profitability of a PV investment were investigated.

In Stockholm, Johanneshov the Slaughterhouse area (Slakthusområdet) can be found. A number of companies have gathered there providing the Stockholmers with meat products. This area has a great need for cooling to supply large cold storages. To facilitate this, a central cooling system has been built, supplying the area with effective and safe cooling.The aim of this master thesis study is to give hints to energy efficient and reliable changes that can be put in place at a low marginal cost depending on the future activities in the area. The suggested changes will be presented to the company Bravida (managing the system), which also desires a deeper understanding of the energy flows through the central cooling system.Firstly visiting the site with proper guidance, we have then tried to understand the function of the system including which machines and media that are used.

Until recently the Danish government was hesitant about whether investments in climate and energy policies were the right strategy for Denmark. Today the Danish government argues that during the forthcoming climate conference in Copenhagen in 2009 (COP15), the world's countries must agree upon ambitious climate objectives. Denmark is together with EU-27 aiming at an ambitious climate agreement. This thesis intends to contribute with an understanding of why Denmark, both politically and economically, invests profound resources into committing the world's countries to a climate agreement. The study uses both a neoliberal institutionalism and a constructivist theory in analyzing the Danish engagement.

The Energy Market Inspectorate is implementing a new tariff regulation in Sweden. A small part of the new regulation concerns effectible operation costs and originally they where intended to be calculated using a modification of equivalent comparison standards, in Swedish Ekm. This thesis is intended to analyze if Fortums grid in Stockholm could be described correctly, using equivalent comparison standards. In Ekm every part of the distribution grid is designated a weighting in relation to 1 km 0.4kV over head line. These Ekm-measurements are intended to simplify comparison between different grid areas with different structure and geographical conditions.

The Swedish government has a goal of achieving a fossil-free vehicle fleet in 2030. Heavy transport constitutes a significant part of Sweden's transportation sector and the vehicles are driven almost exclusively by fossil fuels. Siemens has developed eHighway, a concept for electric road systems enabling electrification of trucks, in order to reduce the environmental impact of heavy transports. This study aims to investigate the potential that eHighway has on transporting iron ore from the mine of Mertainen to a processing plant in Svappavaara. Electrified trucks are compared with conventional trucks, and diesel and electric trains.The evaluation was made with respect to energy consumption, environmental impact, and cost.