In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

The aim of this study is to create a deeper understanding of the disease known as eating disorder. The study is based on four autobiographies written by individuals who themselves have been affected by eating disorders. These stories have been studied using a narrative approach. To achieve the purpose, the study is focused on what participants describe as the factors underlying the onset of the disease, the factors that participants describe maintained their eating disorders, as well as what is described to be the factors responsible for their recovery. By my interpretation of the stories, I have been able to identify common factors that all participants describe to be influential in their disease course.

Background: Fibromyalgia is a psychosomatic disease that emerges without any known cause. For a long time, it has been believed to be a part of the menopause. Between 0,7 and 4,8 % of the women in Scandinavia are diagnosed. The most obvious symptom is pain. Aim: The aim with the literature review was to describe how women with fibromyalgia experience their lifesituation.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

As artificial intelligence (AI) has gained more influence in recruitment, both recruitment processes and the role of the recruiter are changing. This study aims to describe and analyze how recruiters translate, use, and relate to AI in their work. Through a qualitative method based on semi-structured interviews and document analysis, the study explores recruiters? experiences, attitudes, as well as perceived obstacles and opportunities regarding the use of AI in recruitment. With a theoretical foundation in translation theory, fashion, and imitation, the study examines how AI is not only followed as a trend, but also shaped and adapted locally through translation, depending on organizational identity and needs.

The purpose of this essay is to explore the significance for former drug addicts who, during their treatment against drug abuse, have had a therapist with a drug addiction in his or her past. A qualitative case study has been used as method in which four former drug users have been interviewed. We have compiled the results based on five key themes in order to get a comprehensive picture of the relevance of common experiences regarding drug abuse, based on former addicts? experiences. This has been done in connection with a review of different theoretical perspectives that we have found relevant to the investigation. Our findings have then been compared with previous research in the field.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

The purpose of this study was to examine how social work professionals view their professional role and how they think about the concept of social work. I also wanted to investigate what they believe characterize a professional social work. For the purposes of this study, I chose a qualitative approach in which I interviewed five people linked to the social work. The theories which I have assumed in the analysis of the results are power theory, organization theory and professional theory. The results of this study show that the respondents believe that a professional social work is performed by someone who has training and experience in the field.

Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications.

The purpose of this examination paper is to get an understanding as an upcoming teacher about how friends make an important impact on children?s identity development in school, their choice of friends circle and what kind of groups there can occur among them. With a deeper comprehension of these circumstances should an educationalist be more considerate and adapt his or hers education to prevent negative group formations and to be an outsider. To achieve my results I used a qualitative research method where I through observation handpicked eight students from upper level of compulsory school with different friend circles from two classes for further interviews. Beside this I observed students in their school environment for three days.

AbstractTitle:?It?s time to break the rules?, Female writing in a post revolutionary Egypt Year: 2013Author: Teresa Egfors GergesKeywords: the modern Arabic short story, Egyptian female writers, the Egyptian revolution, romanticism, realism, modernism, Modern Standard Arabic, Cairo Arabic.The purpose of this essay is to analyze four stories, written by Egyptian women and published after the Egyptian revolution, namely; A?wal mimm? yanbagh? and Qi??a shatwiyya by Hanan Elbadawi and Bint r?gil and Sam?ra ?-?ar?b?sh? by Shaimaa Elmaria. The stories of the essay are analyzed by the questions:? What are the themes? ? What kind of language and style is it? ? What are the messages?The essay is based on a comparing analyze, the stories are especially analyzed by Sabry Hafez? theories about the modern Arabic short story. Interviews with the two writers have been made.

Syftet med denna studie var att belysa de situationer i förskolan där barn tar eller ges tillfälle till reflektion kring känslor samt hur detta kan möjliggöra eller hindra utvecklingen av emotionell kompetens. Vi har tagit utgångspunkt i det sociokulturella perspektivet samt inspirerats av en etnografisk metodansats. För att uppnå syftet använde vi oss av videoobservation för att fånga olika situationer i vardagen. Vi filmade tre dagar i förskolan, två dagar lades fokus på samtal mellan barn och en dag mellan barn och pedagoger. Den insamlade empirin analyserades med stöd av en kvalitativ innehållsanalys och resultatet presenterades varvat med våra tolkningar av empirin.

Forskningsfrågor:Går det att urskilja CSR-engagemang inom DIS och på vilket sätt arbetar DIS med CSR? Hur påverkas DIS arbete av deras intressenters involvering och engagemang beträffande CSR frågor, vilka utmaningar och möjligheter kan identifieras gällande detta?Syfte:Syftet med studien är att kartlägga och utvärdera hur DIS arbetar med CSR.Metod:Denna studie är en fallstudie med kvalitativ ansats som inriktar sig på en viss organisation, i detta fall DIS. För denna studie utfördes sju semi-strukturerade intervjuer i avseendet att samla in data som mätte upp till och passade in i studiens övergripande syfte.Slutsats:Studiens resultat påvisar att DIS inte innehar någon CSR-strategi men att det är möjligt att urskilja ett utspritt engagemang inom företaget. I nuläget går det att benämna CSR-engagemanget ur ett inaktivt/reaktivt tillvägagångssätt. Intressenter är av väsentlig vikt för DIS i nuläget och att vidare involvera och skapa relationer med ur ett CSR-perspektiv..

AbstractGlobalisation has lead to changes on many levels of our society; -industrial, technological, and corporate to name a few. This is an ongoing process which affects the society we live in today. The process is affecting the working-conditions for everyone through the changes of the relations on the working market. The unions have enjoyed a very special role in Sweden for a long time, but that role is now affected by these changes. The relationship between state and unions is changing, and the unions? influence in politics is decreasing.