Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

ABSTRACTThe auditor independence is constantly being questioned while discussing whether the auditor is really independent from the client. There are also factors threatening the auditor?s independency and decreasing the legitimacy towards the auditors. One example is the long-term relationship between the auditor and the client.The analysis model is the most useful for the auditor to control his independency. Former studies show that the auditor?s judgments about the threat to independence differed among the auditors.

With the starting point in UN peacekeeping operations, this essay investigates the participation of the Swedish armed forces and how the Swedish soldiers perceive their role in those operations. The aim of the study was to explore different perceptions about the Swedish soldiers in international operations. Partly from the Swedish soldiers perspective and how they perceived their own role as soldiers. Partly from the perspective of civilians, like Swedish aid workers, and how they perceive the Swedish soldiers. The third perspective was from a person with mixed experiences from both the military and the civilian work.

The National Libraries task to save and preserve the national cultural heritage has turned to a new challenge in a digital world. The preservation of born-digital material for future use requires not only saving the digital object itself but also information about the object, preservation metadata. This is a relatively new issue and the library community has very little experience in this area. It has become evident that international cooperation is necessary to solve the task and that the development of international standards is of fundamental significance. This thesis investigates what has been done to meet the problems with the fast obsolescence of digital material with the focus on metadata.

Bakgrund: Omvårdnaden av en människa med demenssjukdom på särskilt boende kräver resurser i form av personal, ändamålsenliga lokaler samt läkemedel. Det behövs adekvat utbildad personal med lämpliga personliga egenskaper för att skapa långvariga relationer med närstående och boende. Syfte: Syftet med den här studien är att undersöka upplevelsen av att vara närstående till en människa med demenssjukdom boende på särskilt boende. Metod: En litteraturstudie genomfördes där tio vetenskapliga artiklar granskades och analyserades efter en modell framtagen av Friberg (2006). Resultat: Fem teman framkom genom analysen; de närståendes upplevelser av omvårdnaden på särskilt boende, upplevelsen av att besöka sin familjemedlem, upplevelsen av aktiviteter, upplevelser av den fysiska miljön och integritet samt upplevelsen av att hantera sin situation.

Storage of biomass is associated with problems like heat development, biomasslosses, and reduction of the fuel quality. Certain processes such as biological- andchemical degradation are responsible for these storage problems. This master?sthesis was carried out at Vattenfall Research and Development AB and is alignedtowards quantifying the biomass losses from short-term storage (1-2 months) ofbark and recovered wood. The biomass was stored in outdoor piles during differentseasons, campaign 1 (summer) and campaign 2 (autumn).

This thesis uses ten years of data to examine the underlying drivers behind changes in the taxi price, specifically we look at the relationship between the taxi price and changes in the underlying costs. We use a two-step error correction framework to investigate how changes in costs affect prices in the long run as well as in the short run. We also study if the price adjustment process is asymmetric. Furthermore, we examine if price discrimination exists on the taxi market in Stockholm. We find that in the long run the pass-through effect is almost complete, whereas in the short run prices are considerably less sensitive to cost changes.

Ett varumärke är en stor del av företagsstrategin för ett framgångsrikt företag och det är viktigt att skydda och bevara sitt varumärke. För att skapa och utveckla ett varumärke krävs en tydlig varumärkesstrategi, där den viktigaste delen är varumärkesidentiteten som är riktlinje för företagets arbete med varumärket. Varumärkets image syftar på hur konsumenter uppfattar ett varumärke genom dess produkter, service och kommunikation. Därför är det viktigt att företaget vet vad de vill förmedla till marknaden och hur de ska förmedla det. Då varumärken är precis som sin omgivning, under ständig förändring, behöver ett företag alltid vara förändringsbart för att kunna växa.

The project of this thesis is to illuminate the teacher perspective on study visits by examining how six religion teachers relate to the study visit method in high school religious education. The research object of the thesis is to investigate whether teachers believe there are viable didactic possibilities and challenges associated with the study visit concept in education, and to define them if present. The results show that the main didactic advantage, as perceived by the teachers participating in this study, lies in the meeting the study visit enables. A meeting may lead to increased insight and understanding of other people?s way of thinking, conceiving and believing.

The purpose of this study was to, through the life stories of four women and their experiences, thoughts and feelings according to a life in drug dependency reach an increased knowledge about how a dependency can arise, continue and be brought to an end. The question at issue were: How do a small amount of women describe and comprehend their experiences, thoughts and feelings according to their drug addiction seen through a process perspective. In order to answer that question three themes were investigated: the road into dependency, living as an addict and the road to recovery from dependency and the time that follows. The study followed a qualitative method and the theoretical approach was hermeneutic. The results were analysed through a process analyse perspective, from the view of the chosen theoretical perspectives, social constructivism, experience perspective and a psychodynamic perspective.

The purpose of this essay is, using discourse analysis, to define how the Swedish society sees sexuality and how this is conveyed to young people. The questions at issue are; How is the term sexuality defined and delimited? How are the young people described in relation to sexuality? Are young people ascribed to different needs and qualities in relation to sexuality depending on their gender?There is previously a lot of research with great multitude about the sexuality of the youth. The research methods vary but text analysis within the subject area is unusual. The material used in this discourse analysis have been published by normative public institutions.

This thesis presents a system which has been implemented to satisfy a need in theresearch on how speech planning interacts with syntactic and prosodic structure inspontaneous speech. The long-term purpose of the research is to provide models forautomatic parsing of spontaneous speech and for psycholinguistical modelling of speechproduction. Identification of inhalation pauses is an important step in the developmentof automatic methods for spontaneous speech parsing.Identification of inhalation pauses is considered to be a keyword-spotting speechrecognition problem. Hybrid HMM(Hidden Markov Models)/ANN(Artificial NeuralNetworks) approach is applied to this problem. Method gets 90,8% in Recall, 66,4% inPrecision and 76,7% in F-score.

The purpose with this study was to see the relation between gymnastic pause and concentration to find out the students in a first grade experiences and thoughts about gymnastic pauses in the classroom. I have made a qualitative study to fulfill my purpose, I have observed students before and after the gymnastic pauses, carried through gymnastic pauses with the pupils and interviewed pupils in group.Previous research shows that the good working atmosphere and concentration has improved when pupils have had gymnastic pauses but it is difficult to say how it looks in the long term when the research doesn?t show that.In my study, it appears that the gymnastic pauses make it calmer in the classroom. Some of the pupils believe that they have had a better ability to concentrate after the gymnastic pauses while some pupils believe that they have not had a better ability to concentrate. Some pupils say it's good to get a break to carry on with the schoolwork during the entire lesson.

Då webben nu består av dynamiska hemsidor och kraftfulla applikation blir ävenkraven på kommunikationshastigheter större. Detta arbe har tittat på den äldre ochpoppulära tekniken Long Polling och ställt den i förhållande till HTML5s nyawebsocket API. Igenom att bygga ett multiplayer spel för webbläsaren utan någrapluggins ställdes teknikerna mot varandra för att se vilken som presterade bäst ochvisade sig mest effektiv för användning i den typen av applikation. WebSockets visadesig klara av alla tester med marginal mot de värden relaterad forskning visat på ärminimum kraven för att kunna realisera realtidsapplikationer. Long Polling föll kortoch visade sig vara svagare på alla punkter i förhållande till WebSockets..

The purpose of this study is to examine which security approach dominates Sweden?s strategy for combating human trafficking. The two approaches covered in this essay are the state- centred perspective, and the individual-centred perspective. These approaches are being used because those two approaches are on each end of the security spectrum, and it is important to discover from what approach Sweden is working. This is important because it might help us to get a bigger understanding on why certain policies are being made.