As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new publishers? can create a role within the industry.

The purpose of this study was to examine the laws, govern documents and guiding principals that are available for schools and their work regarding the work against discrimination, insulting and other forms of harassments, and then to form a method for the schools to implement this work in practice.The work to counteract discrimination, insult treatment and other forms of harassments should be done both in a short term and a long term. In this paper there is a presentation of a project, a set of lessons that was created and carried out as a trial. The project aims for conscious making among children and students in school regarding norm, deviation, discrimination and power and the fact that equal treatment is hard to achieve. The basic purpose behind the project is to offer a tool to schools and teachers so that they can decrease the possible gap between the laws and the practice of these laws by creating awareness among students and other teachers. The long term work for achieving equal treatment should be done on a political level.

Background and Problem: Human Resources are considered one of the most important assets when competing with other companies. There are a lot of studies made in general on the subject while studies considering a specific context are missing. To consider the context when adapting a HR-strategy is interesting as the structure of the organization and the environment affects both the organization and the individuals within it. To study how the controversial context affects an organization is particularly interesting as the context is subject for discussion in the society.Aim: The study's purpose is to investigate how Human Resources are handled in a controversial business and to identify success factors when adapting the strategy to the controversial context.Methodology: The study started out by collecting theories connected to the subject with Fombrun, Devanna & Tichys HR-cycle. Interview questions where made based on the theories and answered by three of the case company's employees, whom all are well familiar with the case company's HR-strategy.Conclusion: We have come to the conclusion that there are no remarkable differences when handling Human Resources in a controversial context then in earlier published theories.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

The aim of this study was to investigate the emotions among the staff at the group housings when they observe the caretakers expressions of masturbation and how the staff handles these expressions in their daily and long-term work. The theoretical concepts that were used in this study are group housing as a public and private arena, occupational role, relation, humanistic effort, pedagogical effort, empowerment, care ethic and emotions. The concepts are related to each other and constitutes the foundation for the analysis of the empirical data used in this study. A qualitative study was carried out, in forms of half structured interviews with six informants, of which the majority was women. It came to light that the interviewees only had positive feelings for the caretaker?s expressions of masturbation.

The purpose of this thesis was to investigate if Swedish agencies preserve their websites according to the Swedish archival legislations and guidelines. As a theory the OAIS Reference Model (Open Archival Information System, developed by US Consultative Committee for Space Data Systems, CCSDS) has been used as a model to show how important it is to develop strategies for public digital information which has to be preserved for long term. The ingest function in the OAIS Reference Model demands that files are prepared for long term preservation and requires that the digital information fulfils established technical requirements.In the study the Swedish National Archive and their advices about preserving websites to archivists on the Swedish agencies are being studied. To control if the agencies meet the requirements for their management and preservation of their websites a survey was sent out to investigate if Swedish agencies preserve their websites. According to the survey result, 84 of 113 agencies preserve their websites in some way. If the technical requirements really was met could not be verified in this thesis, the results was relied on the responses from the authorities.

It is in society's interest that news is conveyed in a correct and memorable manner. News contributes to general knowledge and increases awareness of other people's life situations. Because of news the population is able to follow and be a part of the political debate. Therefore, it is important that one remembers what one has seen, both in long and in short term, i.e. memorability is a critical aspect when it comes to news.The aim of this work was to study the news form a memorability perspective, that is, how long one remembers the news after watching them.

This thesis concerns the term contemporary history and its role in landscape architecture. Today?s contemporary history is defined as the planning and architecture connected to the 60s and 70s, in Sweden carried out as a large scale planning project called ?Miljonprogrammet?, which set out to build one million new residences in ten years. Initially, the term contemporary history and its complex of problem are examined. To deepen the picture of today?s situation, a historical review has been made, starting in early 1900s ending in 2000s concerning how different planning and architectural influences has varied through the years.

Every year, pesticides are found in surface and ground waters in Sweden. Fungicides are in common usage and applied in high amounts against potato late blight. The present thesis examined the possible removal of four fungicides (metalaxyl, cyprodinil, propamocarb and mandipropamid) from water using the microalgae Chlorella vulgaris. Microorganisms are capable of decomposing a range of organic pollutants and the main focus in previously published studies has been on bacteria and fungi. Microalgae are mostly studied due to their high capacity in biosorbing heavy metals.

This study aims to examine how the interventions for homeless persons in the municipality of Kalmar are organized. The study is based on four half-structured qualitative interviews with both representatives from different instances and also from persons who have experience of being homeless.The theoretical bases we have used to analyze the material are organization theory, specifically the concept of bureaucracy. Our results show that homelessness is not seen as a problem in itself, since the general view is that homeless people often have a complex problem scenario where drug- and alcohol abuse and mental illness are common.It is often the latter that takes priority in the interventions and the housing question is therefore neglected. We also found that social services do not have a satisfactory structure around the organization of the work on homelessness. They do not have any specific device in Kalmar that focus on homelessness issues with the result that the existing units are forced to take care of the work of homelessness.

Technology based self-service (TBSS) used in supermarket self-scanning checkouts is a relatively new phenomenon in Sweden. Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a management perspective, the changes brought about by implementing an innovative TBSS system in Swedish supermarkets, and its effect on the competitiveness of the company. This is done by presenting and linking the theoretical framework and empirical study in the research.

 Inner resistanceThe aim of this study was to investigate the existence of an internal resistance to a work-related change in people who are long-term sick, and if this is related to an identification as ?long-term sick?. A second purpose to the study was to research in which way this internal resistance to a work-related change manifests and point to possible solutions. A qualitative study was conducted with interviews of experts and people on sick leave to illuminate the subject. The main result was divided into interviewed groups.

From an environmental and climate perspective we are becoming more and more aware of what we eat. Consumers want to know how their food is produced and where it is coming from. A term commonly used in this discussion is local produce. At this time, there is no clear definition of the term and a wide range of definitions can be found. However, despite this lack of definition, the term is often being used by producers, traders and consumers..

Internet and digital technology has changed the way we live our lives. As individuals we've found new ways to communicate, educate and experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well as on modern digital tools. The purpose of this thesis is to investigate whether a deeper long term B2B relationship can be created and nurtured using digital tools for communication, and if so, how these tools and processes can be described and understood.

This study aims to examine how the interventions for homeless persons in the municipality of Kalmar are organized. The study is based on four half-structured qualitative interviews with both representatives from different instances and also from persons who have experience of being homeless.The theoretical bases we have used to analyze the material are organization theory, specifically the concept of bureaucracy. Our results show that homelessness is not seen as a problem in itself, since the general view is that homeless people often have a complex problem scenario where drug- and alcohol abuse and mental illness are common.It is often the latter that takes priority in the interventions and the housing question is therefore neglected. We also found that social services do not have a satisfactory structure around the organization of the work on homelessness. They do not have any specific device in Kalmar that focus on homelessness issues with the result that the existing units are forced to take care of the work of homelessness.