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190 Uppsatser om Logic of Appropriateness - Sida 3 av 13

Sociala medier som strategisk kommunikationsresurs för varumärkesbyggande inom hotell- och turismbranschen

The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

Multinationella företag som demokratifrämjare. Illustrerat av H&M:s CSR-arbete i Bangladesh

The main argument of the thesis is that multinational companies (MNCs) can promote democracy through corporate social responsibility (CSR). MNCs hold some prerequisites giving them the means to create positive changes. But they lack one important prerequisite: knowledge about local conditions. Therefore the best CSR result is reached through partnerships with local NGOs.H&M's CSR-work in Bangladesh, including a partnership with the Bangladeshi women's rights organisation Karmojibi Nari, serves as an illustrating case. It is argued that the CSR-work promotes democracy through strengthening the civil society, through indirectly implementing national laws concerning labour legislation and human rights and through raising awareness about rights and legislation among the workers.The CSR process changes the terms for both NGOs and MNCs.

Kompetens och kundvärde : En studie om systemkamerakunders värdeskapandeprocess

Syftet med studien är att ge en ökad förståelse för hur kundvärde skapas genom att studera vidvilka tidpunkter värdeskapandet sker, vilken typ av aktiviteter som påverkar värdeskapandet,vilka aktörer som är delaktiga i det och vilka aktörer som styr värdeskapandeprocessen. Detteoretiska ramverket utgår från de två värdeperspektiven Service-Dominant Logic ochCustomer-Dominant Logic. En viktig faktor vid värdeskapandet är kundens kompetens.Kompetensen består av kundens inhämtande av och utnyttjande av kunskap. I den här studienundersöks kundens inhämtande av kunskap och dess förhållande till kundvärde. För attstudera ovanstående har en kvalitativ studie genomförts.

Bland bovar och banditer. En analys av fyra deckare för barn ur ett genusperspektiv.

Swedish studies concerning children?s reading habits show that detective stories have become more popular in recent years. The aim of this bachelor?s thesis is to examine how the gender system is described in four detective stories written for children at the age of 9 to 13 years. Our main question is: How is the gender system reflected in the four selected detective stories for children? We also pose the question: How are femininity and masculinity described? Our study is based on three theories.

Nya vägar i en föränderlig tid En fallstudie av ett folkbiblioteks bemötande av idén om utkontraktering av urvals- och inköpsfunktionen

Abstract: In this Master's thesis our aim is to study the situation and process regarding the decision to use outsourcing of the media acquisition function in a Swedish public library. By using New institutional theory, focusing on ways of organising and values in the organisation we are able to analyse this phenomenon. Skot-Hansens theory about three different culture political argumentation schemes, humanistic, sociological and instrumental (or market oriented), gives us the opportunity to place statements and facts into a functional theoretical context. The market oriented scheme is further clarified with the concept of New Public Management. The role of values in the institution, regarding aims and goals is stressed.

Skattefrågor, opinionsmätningar och militärskämt : Hur Aftonbladet och Svenska Dagbladet gestaltade den amerikanska valrörelsen 2012

During a political election the public?s interest in politics and political journalism increases significantly. During the American presidential election in 2012 a big amount of articles on that topic were published in two of Sweden?s largest newspaper, Svenska Dagbladet and Aftonbladet. Political journalism tends to frame politics as sports, game and scandals rather than focusing on the political issues.

Definitioner av mobbing : Menar kuratorn samma sak som forskaren och eleven?

Bullying can have serious consequences on everyone involved. Consequently it is important that school counselors are able to intervene. Thereby they need an unambiguous definition and knowledge about bullying that has been produced from research so they do not make mistakes that could lead to further damaging of the students. Thus the aim of this study was to examine how school counselors define bullying compared to the views held by scientists and students in secondary school. Through a review of previously done research the definitions of scientists and schoolchildren was summarized.

Musikproduktion : att la?ra sig grundla?ggande fa?rdigheter inom inspelningsteknik

Det ha?r projektet har handlat om att jag ska bli mer sja?lvsta?ndig som musiker i fra?gor ga?llande inspelning och arrangering av min egenkomponerade musik. Men det har kanske fra?mst kommit att handla om min egen inla?rningsprocess och de sva?righeter jag sto?tt pa? under arbetets ga?ng. Arbetet har resulterat i en inspelning av la?ten Ko?tt och socker som jag komponerat och spelat in tillsammans med Kalle Edin..

Rum för musik på biblioteket: En fallstudie av Bibliotek 10 i Helsingfors

The aim of this master's thesis is to study how the design of the music library space affects how it is used and its role as an arena for culture. This is done in form of a case study of Library 10 in Helsinki, a public library branch that specializes in music and information technology. The backdrop to the study is the changing context for cultural activity in the information society and the role of public libraries as public space and meeting place. By analyzing the distribution of space in the library, the distribution of functions and artefacts and the spatial use of the room, I interpret the ways in which this distributional logic produces a unique place for music and culture. I discuss the music library design in a space and place perspective, utilizing theoretical tools from cultural geography and the space theories of Henri Lefebvre.

Implementering av styrgränssnitt mellan leksaksstridsvagn och digital signalprocessor

Denna rapport omfattar ett 15 poängs (22,5 högskolepoäng) examensarbete vid Karlstads universitet. Arbetet har utförts på plats hos BAE Systems Bofors i Karlskoga. Företaget ville kunna styra en radiostyrd leksaksstridsvagn med en laserpekare. En kamera ansluten till en digital signalprocessor (DSP) skulle kunna detektera var en laserpunkt befinner sig och styra stridsvagnen mot den.Ett styrgränssnitt mellan DSP:n och leksaksstridsvagnen konstruerades och byggdes med hjälp av en programmerbar logisk krets. Leksaksstridsvagnens interna signalsystem analyserades.

Developing tactical group-based game-AI

The goal of this work has been to create a flexible strategic group-based artificial intelligence for the Arrowhead Game Studios-game Magicka, by implementing, using and examining different AI-techniques that's used in many commercial games in more or less extent. C# is the programming language that has been used in the development, and the implementation has been made as flexible as possible to make further development and extending AI-rules etc. easier..

Dress for success - by using multichannel marketing

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

Kommunpampen och media En studie av ledande svenska kommunalpolitikers mediekontakter

The purpose of this study is to examine the mediatization of Swedish politics on a municipal level. We live in a world were media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To what extent do politicians communicate with journalists and who initiates these contacts?Do politicians talk to some types of media rather than others?What factors make a politician choose to speak to media?To what extent do leading Swedish municipal politicians use media strategies?To answer these questions we have used various theories to help us understand media?s role oftoday. First we explain the transformation that has taken part in Swedish media over the last century, from political party press to independent media companies.

MAGISKA RUM : om scenografins roll i scenkonstverk för barn och unga

This thesis investigates the communicative role of scenography in the performing arts for children, with an aim to make the readers understand the ways in which a set design can be optimized so that a young audience can be able to interpret the play and its message.The art of scenography is complex and includes many elements. The research questions can therefore be grouped into three clusters: one artistic oriented (How does the scenographic process work and what is its relation to the scenic piece at large? In which ways may scenography be used to support the desiderate interpretation?), one audience oriented (Which work processes enhances the chances of creating dramatic art that is perceived as meaningful to the audience? On what premises can the semiotics of theatre be used in the performing arts for a young audience?) and last a cluster that focuses on Den magiska cirkeln (The Magic Circle) by ung scen/öst (What is told in the show and how is this portrayed in the scenography? Who is in the target group, and does the audience get the feeling of the performance as intended?).Den magiska cirkeln is used as a case study in the thesis in order to reflect the theoretical material. Methods in the case study includes performance analysis, a survey completed by 178 people in the audience and an interview with scenographer Anna Dolata. 14 performing analyzes of Swedish children?s theatre shows have been made in addition to the case study.The thesis analyses and compares two work logics; the internal logic and the external logic, and it is shown that meaningful interpretations are likelier to happen with an external logical point of view.

Massmedias makt i bolagsstyrningen : Om och hur massmedial publicitet påverkar bolagsstyrningen

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

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