The lily pad creatures arose out of my childhood memories of nature. This project has been an ongoing investigation of a workprocess as well as an exploration of my own sense of artistic idiom. I wanted to develop my knowledge in pattern design and focus on the artistic expression. I want the pattern to invite participation in storytelling in the same way that nature has inspired me..

Berättelser och historier har sedan urminnes tider förtrollat och fängslat människor. Förr itiden samlades människor runt lägerelden för att ta del av berättelser, idag samlasmänniskor runt varumärken. Det förflutna, nuet och framtiden binds samman till ettsammanhängande process genom historier, istället för att vara lösryckta delar av ettsammanhang.Uppsatsens syfte var att undersöka varför storytelling inom marknadsföring är såframgångsrikt hos konsumenten. Vi ville få en förståelse över vad som fårkonsumenten att uppskatta denna sortens reklamform. Vår problemfråga ochutgångspunkt genom uppsatsen har varit:· Varför är storytelling i marknadsföring så framgångsrikt hos konsumenter?För att klarlägga begreppet ur flera synvinklar har vi varit i kontakt med konsumenter ifrom av fokusgrupper samt med experter inom storytelling och självaste reklambranschen.Vi har valt dessa tre intressegrupper för att få olika perspektiv urkonsumentens synvinkel.

In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

The goal of this thesis is to investigate the W3C Geolocation API from a developer?s perspective, focused on whether it makes development of location-based applications more accessible to developers. This has been investigated by looking at available ways to locate, possible uses, the functionality offered, the necessary level of prior knowledge needed for a developer and requirements on developer tools. This has been achieved through studies in relevant areas, a thorough introduction to W3C Geolocation API functionality, and by using the API to develop two different location-based applications as a demonstration. Testing of applications, on different platforms and in different environments, in conjunction with investigation of the rest of the material has shown that W3C Geolocation API in many ways actually makes development of location-based applications more accessible for developers.

Med dagens allt hårdare konkurrens inom den ?digitala marknaden? är det allt viktigare att kunna presentera sig eller sina alster på ett bra sätt. Olika reels har blivit ett allt vanligare sätt att marknadsföra sig genom I denna artikel tittar vi inledningsvis på vad en showreel är samt olika typer av reels som finns. Vidare definierar vi begreppet storytelling och tittar på hur begreppet storytelling används inom reels. Vi lyfter fram generella punkter på vad som bör tänkas på vid skapandet av en reel.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

In this paper, I design a new concept for a patio at Hotel and Restaurant Villa Anna in Odinslund, Uppsala, Sweden. Through this design, I examine how urban farming can thrive in a restaurant-context. The purpose of the design is to give the visitor a sense of the core values of the cuisine and to strengthen the sense of place by storytelling. My methods are comprised of a literature study on urban farming and storytelling as well as a discussion with the res-taurateur Rafael Löfstedt. I create a story of the place by examining its historical background and connect it to the current philosophy of the Villa Anna restaurant.

This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that?s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others.

Syftet med uppsatsen har varit att undersöka hur existerande matfestivaler arbetar med konceptutveckling, tematisering och storytelling ur ett upplevelseproduktionsperspektiv. Intervjuer har genomförts med tre strategiskt utvalda matfestivaler i Norden; Den Norske Matfestivalen i Ålesund, Matfesten i Skellefteå och Matfestivalen i Skövde. Uppsatsen beskriver metoder inom upplevelseproduktion så som; konceptutveckling, tematisering och storytelling. Organisationen Vaxholms Matfestival önskar skapa en matfestival, i början av juni, med syfte att förlänga samt agera som ett startskott för sommarsäsongen i Vaxholm. Baserat på intervjuresultaten och litteratursökningen har jag utvecklat ett koncept för en kommande matfestival ? Vaxholms Matfestival.

We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft methods and values. We chose to study the Ecological and Handicraft Development Center, which is a newly opened center for craft production. We wanted to see how the centre could use storytelling as a marketing strategy.

The purpose of this paper is to analyze and map out the cyber culture of the Internet and its all users, identity, design theories and services. How people communicate and how they build up their identities are some of the baselines. I will also discuss the important aspects of Interaction design and how this can be used in a Community for digital storytelling. The Internet, or new media, was founded in the 60?s by some great philosophers (McLuhan, Rheingold, Lambert and more). With influence from their books I will discuss and analyze what kind of media the Internet is and how it can be seen as extensions to our senses, as McLuhan claims.

Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames.

The goal of this thesis is to investigate the W3C Geolocation API from a developer?s perspective, focused on whether it makes development of location-based applications more accessible to developers. This has been investigated by looking at available ways to locate, possible uses, the functionality offered, the necessary level of prior knowledge needed for a developer and requirements on developer tools. This has been achieved through studies in relevant areas, a thorough introduction to W3C Geolocation API functionality, and by using the API to develop two different location-based applications as a demonstration. Testing of applications, on different platforms and in different environments, in conjunction with investigation of the rest of the material has shown that W3C Geolocation API in many ways actually makes development of location-based applications more accessible for developers. The API also provides fully adequate functionality and quality to meet the requirements for development of both simple and very advanced location-based applications. Målet med denna uppsats är att undersöka W3C Geolocation API ur ett utvecklarperspektiv, fokuserat på om den gör utveckling av positionsbaserade applikationer mer tillgänglig för utvecklare.

Merparten av de kommersiella system för mobilkommunikation som finns och byggs i världen idag bygger fortfarande på GSM, antalet abbonnenter är över 2 miljarder. För att utöka funktionaliteten med mobila terminaler har det forskats på att införa positionering i GSM-nätverk. Tjänster som använder abbonnentens positionsinformation kallas Location Based Service och de ger möjlighet att utöka funktionaliteten och spara användaren av tjänsten arbete. Rapporten beskriver olika tekniker för positionering och slutsatsen att CGI-TA är den teknik som positioneringen ska byggas på. Denna teknik finns tillgänglig hos de svenska operatörerna idag och för att kommunicera med dem används Mobile Location Protocol 3.0.0.

Aim: The purpose of this study is to increase the knowledge around the location?s importance when rent setting office premises. Furthermore, I want to get broader knowledge about the real estate market as a whole when since it is of current interest.Method: The study is performed with the aid of qualitative interviews on persons with experience of office premises in Stockholm city. Theoretical dates mainly have been gathered via literature and the Internet. Then I have put together the interviews in order so that I finally can analyze empiric with theory.Result & conclusions: The results that have been achieved with this essay are how the concept location has been used within the real estate sector, also how important long-term thinking is when letting of premises, not only office premises.Suggestions for future research: Future studies can increase my study with more interviews, with for example real-estate owners.