This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

As a leisure time pedagogue I find it hard to have an insight into what children are playing, and how they play when it comes to free play. My experience is that in some free play, conflicts arise, which reveal hierarchies and power structures containing violations, whereas other occasions of free play suddenly come to an end as the pedagogue interferes. In this essay I investigate my responsibility as a leisure time pedagogue during children´s free play, based on two differing play situations. I also investigate the play as a phenomenon by looking into previous research on children?s play and development psychology.

In this essay I analyze the concepts security and security policy from a critical, feministic point of view. The traditional way of thinking security is state-centred and narrow with its military oriented threatening pictures and solutions.I advocate that the two concepts need a more feministic and holistic approach to be able to cope with the threats of our time and include the security for women explicitly.To suggest how this can be done I introduce a model; security-sphere, which should be seen as a way to constructively connect my objections to the existing research with a new approach to security problems. The security-sphere is based on two analytical parts; the private security sub-sphere and the public security sub-sphere, in order to make new images of security problems visible.It is a fact that most of the threats against women specifically, take place in the private sphere where no traditional analytical tools reach in - these threats have not been seen as 'real' security problems. My aim is therefore to integrate these issues into the agenda of security policy..

Title: Inflation and Investments, with Focus on Inflation-linked Bonds.Investors face many types of risks when allocating assets in a portfolio, e.g. volatility and inflation risk. Inflation risk will mainly affect investments in the long perspective. This thesis will examine those risks that an investor is commonly exposed to when allocating assets in a portfolio and in particular inflation-linked risk and how to eliminate it. We examine the correlation between different assets and inflation to determine the assets? ability to hedge inflation risk.

Sparse matrices are often used in numerical algorithms that solve linear equation systems. Many methods for storing sparse matrices have been proposed and implemented during the years. These methods focus primarily on minimizing the total memory consumption and the time that it takes to store a sparse matrix. This report researches the available storage methods for sparse unstructured matrices. The formats that are researched and implemented are COO, CRS and ELL.

This master thesis holds a modelling in Simulink for a physical model of a main battletank tower, a three-phase induction motor and some mechanics. The aim of this work is to connect an earlier project at AerotechTelub, named StabSim to another called Eldris. In StabSim it has been made a Simulink model of the align and stabilisation system in a main battle tank 122 and in Eldris it has been build a physical model of a main battle tank tower. In this thesis the models that differs between Eldris and a real tower is changed in StabSim, and the parts that only exist in Eldris is added, for example a torque generating system which purpose is to make the model to behave like a real tower in control application, although it only has half the inertia as a real tower. The thesis even includes proposing a calculation of the torque that the torque generating system will actuate at the model..

Today it is not unusual to use a secondary screen to accompany a primary screen. The possibility to integrate these two in the form of an application for the secondary screen have long been possible but have not been developed to full potential. This thesis aims to study the use of the extra information and functions this type of application would make possible and how this type of application could be used.For this study a prototype-application including a real time newsfeed and a static menu for a specific episode of a Tv-series was created based on the information collected in an online survey. The application was tested on a number of people who got to evaluate the experience in short interviews and were given the possibility to recommend changes in the application.The result after the study showed the people where torn about what kind of information would best fit the application but showed over all that a dynamic newsfeed with information continuously updated with the episode where most appreciated. The problem with the difference in interest around the categories would be solved first and foremost by the application being configurable so that every single user has the possibility to choose which kind of information to be updated in the newsfeed.

In recent decades, demands has emerged that the companies shall take a greater social responsibility for the impact that they have on their environment and that this impact shall be reported, which is known as Sustainability Reporting. The Sustainability Report is based on a number of general principles that ensure the content and the quality of the Sustainability Report. One of these principles is the principle of completeness. In the research, this principle seems to have been interpreted in terms of number of reported aspects and indicators, which can be a limited view where only the existence of the aspects and indicators is observed. By including the degree of the reporting in terms of full, partial and no reporting as well as a comparison between the real and the alleged reporting, our intention is to extend the principle of completeness and to develop a tool that we also apply through an empirical survey in a particular area.

AbstractI have chosen to make a study of the learning of reading and writing, as well as other learning difficulties that may occur, in this research.My choice of subject is based on the realizations I made during my time as a student teacher; that each teacher has his/her own way of teaching reading and writing. Sometimes, however, learning difficulties occur, and this insight caught my attention. It made me think about the underlaying reasons and how we, as teachers, can bring attention to these difficulties. With these questions in mind, I recorded my observations based on a series of interviews and literary studies in an attempt to answer my questions. The resulting research emphasizes how important the actions from the teachers are, as well the importance of having variety in your lesson plan.

Background: The difference between the market value and the book value of the companies has dramatically increased. One explanation is that the inflow of capital on the market has increased. Another explanation is that companies have a larger share of intellectual capital. The question is how this has influenced the company-valuator's use of valuation-models? Purpose: The purpose of this study is to find out what relevance the substance valuation model has, the DCF-model has, and also discover new valuation-models, among company-valuators.

I dagens samhälle används internet för kommunikation mellan människor runtom i världen. Det första videosamtalet gjordes runt år 1940 och det är dags fören utveckling, där 3D är något som skulle kunna göra videomöten mer verkliga.För att möjliggöra detta så konstruerades ett system som skulle kunna ta in datafrån olika time-of-flight- och färgkameror och en ljudenhet. Denna data ska sedankomprimeras och sändas över internet för att kunna spelas upp på någonannans 3D-skärm. För att samtalet inte ska kännas fördröjt måste samtliga delartillsammans ske inom realtid. De utvecklingsmetoder som har använts är parprogrammeringoch en variant utav testdriven utveckling.

Background and problem: The financial crisis 2008-2009 came out from an over-optimism among those who took the real estate loans in the U.S., and especially so-called subprime loans. After the 2008 financial crisis, it has become a global uncertainty in the financial market with low growth, and even financial crises in the euro countries have appeared. The real estate industry is a capital-intensive industry where companies have a high leverage to implement their investment. This means they have a larger proportion of debt relative to equity than companies in other industries. As investments require a lot of capital, real estate companies become dependent on having a working relationship with both the banks and the capital market.

A new curriculum, entailing news for teachers as well as students, was implemented in 2011. Among other things History has been given a more prominent position in that every student will now study the subject. Can this decision lead to history being used more in the future?The aim of this thesis is to study the new curriculum, Gy11, as well the Lpf94 and Lgy70, based on Klas-Göran Karlsson´s typology where the use of history is divided into seven different categories. I will analyze the curricula, looking at what different uses of history that can be discerned as well as what changes have been made over time.

In Eskilstuna and Sweden in general the level of reuse of surplus material containing soils and rocks from excavation is low. In this report the potential for increasing the reuse of excavated material in Eskilstuna by using a web-based earth information database has been examined. The purpose of a web-based earth information database is to connect those who have surplus material with those who need material for a fast and simple transaction. The intention is to give Eskilstuna a more environmentally and economically efficient handling of surplus material by increasing the level of reuse and thereby reducing the amount of surplus material that is wasted and emissions given off to the atmosphere during transportation. The potential has been examined in two different ways, by tracing information about a number of projects to see if excavated material driven to the dump could have been used in another project and by interviewing eight of the work leaders active in Eskilstuna.

The use of information technology (IT) has expanded to be available in large parts of the society.With reference to this mobility has become an increasingly used term, which reflects changes in our lifestyle, travelling and mobile artefacts. The technology development that has occurred in recent decades has made it possible for people today to be more mobile than before as they no longer are tied to a fixed workplace. Mobility has changed the ways to lead, coordinate andmeasure work productivity in organizations. It has also added new ways of working. The mobile development also means more challenges and changes in today?s modern organizations.The purpose of this paper is to analyse how employees in a consulting form use mobile technology in a work context, how they interact with others and how individuals reason about mobility.