AbstractAuthors: Mikaela Magnusson & Malin StenströmTitle: Jolly women and ugly men - a study of the way men and women are portrayed in the magazines Filter and FokusLevel: BA Thesis in JournalismLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 78 Everyday we're exposed to gender roles. It can take the form of our immediate family, our classmates, the books we read, the teve series we watch or the magazines we read. Everyday the world around us shape the way we think of men and women and how they're supposed to be. As a part of either (or neither) of those genders we are all shaped into the mold that society has set for us. The media is one of the largest contributors to this socialization and therefore we felt it necessary to study two, critically acclaimed, media outlets and shed some light on their portrayals of gender. We chose to study Filter and Fokus, two social magazines with close to a corresponding amount male as female readers and a reputation of being modern and free of prejudice.

The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

This paper examines the possibilities of using video games as a tool for education of virtue ethics. By comparing learning aspects in Marc Prensky?s theory Digital Game-Based Learning and Aristotelian virtue ethics, this paper tries to look for similarities in how each theory looks at learning. Prensky?s theory is about how one can use video games in education, which is why it is used here.

The last hundred years humans have drastically changed the amount of available nitrogen in nature. Today human activities release twice as much available nitrogen as all natural processes are doing together. We also have degraded nature´s possibilities to take care of nitrogen through the draining of wetlands and straightening of rivers. In order to regain the potential of nitrogen retention in the water systems there now requires a reshape of the landscape we live in. A planned expansion of the mining activities in Garpenberg, Dalarna, would double the content of nitrogen in the waters below the mine.

Problem discussion: Syncron experience a challenge in realizing the full market potential of its newly developed IT-based price management system, Global Price Management (GPM). The system has already been implemented and is currently running with success within the IT-structures of the first customer. The fact that the development of the system has been initiated by a customer, and thereby has left Syncron oblivious of the real underlying drivers and incentives for the development, is part of the problem. Understanding the customers? incentives for developing their pricing process thus reducing the application uncertainty is a good starting point.

Humans have always been fascinated by the thought of bringing non living objects to life. We wanted to explore the possibilities of trying to create an artefact that the audience would consider possess emotional states and have a life of its own. TaS is a interactive chair that functions as a social entity. The idea is to try and enhance the bond between human and artefact, based upon the emotional connection. We try and produce, enhance and maintain this bond through curiosity based interaction. Bachelor thesis in Interaction Design by Andreas Eriksson, Johanna Lund and Fredrik Lundh, spring term 2008, Malmö University, K3 School of Arts & Communication..

This paper will portray the differences and similarities that exist between students whoattended the Swedish School of Library and Information Science in Borås.The study is based upon quantitative information gathered from a survey which wasdistributed to first-year students in Borås in the auturnn term 1994. A total of 77 studentsresponded to the survey.We also do a comparative study of the students at all the library programs in Sweden.This is partially based on the findings by a thesis prior to this one by the authorsSvalstedt and Österdahl.We found that the students in Borås differ mainly in their personal histories and backgrounds.When it comes to their attitudes towards the profession and educationalmatters they are similar. Further we found the same to be tme in our comparison of thelibrary programs in total..

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

This essay discuss if Bronze Age cult houses were present at Gotland during the Bronze Age. Bronze Age cult houses are a well know phenomenon on mainland Sweden but because of inventory problems no Bronze Age cult houses have been found on Gotland. The main reason for the inventory problems are the Iron Age house foundations that are present in a large number on Gotland, the cult houses and the Iron Age houses have some design details that makes them difficult to separate from each other. In this essay a number of criteria are presented to help separate cult houses from the Iron Age house foundations. Three criteria?s regarding cult houses on Gotland is also presented in this essay.Two house foundations that PhD student Joakim Wehlin, University of Gothenburg and Gotland University, found in Vallstena parish, Gotland, are presented in this essay.

The main object for this thesis is to study how students in library and information science at Högskolan i Borås search and valuate documents in the process of writing a paper. The study is based on a series of interviews with 12 students. Our methodology is also based on studies of their final product. The goal of the study was to map out how the students make their decisions during their search process. We studied the students use of search words, relevance judgements and how their need for information changed trough out the writing of their paper.

During the last decade a new technique in animal breeding has developed called genomic selection. It is based on estimations of the effect from genetic markers on traits that are calculated in a reference population. By genotyping individuals, genomic breeding values can then be estimated without phenotypic observations. The aim of this essay is to investigate the response of genomic selection on breeding schemes for dairy cattle. The accuracy of the genomic breeding values is affected by the proportion of observations included in the validation set and how often the equation for estimating breeding values is reevaluated.

This two year masters thesis is written in the scientific field of library- and information science. The purpose of the study is to investigate the collaboration between teachers and librarians in different types of school library organisations. Two school libraries with only the school as a target group, two integrated public- and school libraries, one school library division and one public library that provides the school with school library services has been studied. The study takes place in Uppland.The theoretical framework used is based on Montiel-Overall and her four models of collaboration: coordina-tion, cooperation, integrated instruction and integrated curriculum. The first research question focuses on the col-laboration between teachers and librarians based on each of the TLC-models.

 The aim and scope of this study is to describe the coordination of joint efforts concerning chemicals and hazardous substances in the Baltic Sea region, between the Swedish Chemicals Agency (KemI) and the land-based pollution group of the Helsinki Commission (HELCOM LAND). Based on the description of the coordination, the second aim is to discuss the consequences for the Swedish Chemicals Agency in its policy shaping work towards a nontoxic environment. A qualitative and descriptive case study method is used for this purpose. Theories of coordination and achievement-inducing criteria for environmental goals are applied to the case. Components and related processes of coordination are applied to the descriptive part of the study, whilst the achievement-inducing criteria are applied in the discussion.

The aim of this bachelor thesis is to examine the current situation as regarding the political equality in Iran. The method of this reaserch is based on a single-case studie wich grounds in secondary sources. The analysis of this paper is based on fields that concern political equality which in this study will focus on the right to vote, candidacies in the parliament election 2004 and the presidential election 2005. A democracy theory by Jack Lively is used to analyze the political equality in Iran´s political system.The Iranian regim is strongly criticized by the goverments in the Western world and NGO´s for the situation of the democracy and the human rights in the country. Despite the criticism, Iran still continues in the same political direction, although the democracy has gained a stronger role in the political sphere.

This study aims to theoretically investigate the concepts of the interpersonal actions 'to motivate' and 'to manipulate' and also to examine possible differences and similarities between the two. The method used is a conceptual review based on the Self-Determination Theory, related to the concept of motivation, and Machiavellianism, related to the concept of manipu-lation. The results show that 'to motivate', according to Self-Determination Theory, concerns influencing the intrinsic or extrinsic motivation, where intrinsic motivation is related to the feeling of self-determination, inner locus of causality, being or feeling competent and exercise activities for the pleasure of it, whilst extrinsic motivation is related to external locus of cau-sality, external pressure and engaging in activities for the purpose of reaching a goal or re-ward. 'To manipulate' is according to Machiavellianism based on the manipulator doing whatever it takes to reach a certain goal and gain something for himself with no regard of what methods being used. The comparative analysis showed that the crucial difference in how an behaviour is interpreted as either, or both, motivating and manipulative is based on who is doing the interpretation, what information she has and which aspects that are focused on..