Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject.

According to international and national literacy studies (PISA, PIRLS) Swedish boys are inferior to Swedish girls when it comes to reading. There can be numerous reasons to that statement. One is that Swedish teachers require more knowledge about communication as an important component in literacy. In spite of this shortcoming, Swedish girls manage to gain sufficient literacy. Why is that? The aim of this survey was to examine if there were any differences between girls and boys regarding communication skills when they begin in school.The main questions taken in account were:Which differences and/or similarities in communication skills are discernible between boys and girls this particular preschool?How do boys and girls communicate with each other in different room contexts on this particular preschool?           To be able to answer the questions, I adopted observations and audio recordings from children aged five.

The aim of this thesis is to investigate how students in higher education use talking books. This has been inves-tigated through qualitative interviews with nine students. The intention has been to find out how they use talk-ing books and why they have chosen to do it in the way they have, looking specifically on whether there are strategies shared by most of the interviewees.As a theoretical basis of the thesis I have chosen a study, described by Sigrid Hongset, where dyslectic pu-pils tried using printed text and text on tape, as well as both simultaneously. George Kingsley Zipfs ?Principle of least effort? will act as a supplemental theory.The interviews show that the students use talking books in different ways.

In this essay, I compare ten different depictions of the Irish Easter Rising of 1916. These depictions are all from books published between 1924 and 2000, which deal with a wider context of the history of Ireland or Northern Ireland. I relate the depictions to the point in time when they were written, the geographic focus of the book, and the views that the author expresses about the present and the future, and about the significance of history. The main result of my essay is that the depictions differ in a way that seems connected to whether or not there was an ongoing violent conflict in Ireland at the time the books were written. Texts written when the political violence was present, or close, in time and location, are likely to be written either in a neutral tone with concern about objectivity, or incorporating the Easter Rising events in context of an ongoing socialist struggle.

The aim has been to investigate and describe how gender-neutral design, concerning typefaces and colours, can be created. Based on my results I?ve designed a cover for a recipe-book to make it appealing to both women and men. I have been doing my research based on questions such as; Does feminine and masculine design, concerning typefaces and colours exist? And if so what characterizes it? Does gender-neutral design, concerning typefaces and colours exist? And if so what characterizes it? Is it possible to design a cover for a recipe-book in a gender-neutral way, concerning typefaces and colours? The first part of my research consists of a literature study based on keywords such as gender, graphic design, gender theory, typeface, androgynous, visual communication, colour, shape, feminine, masculine, and book design.

This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) communication between an embedded system and an Android device.This report intends to describe the tools and methods used in the design of the demo system and the result of an analysis of the BLE communication.Bluetooth Low Energy is an exciting protocol with wide applicability within the industrial field. This project investigated the communicational possibilities between a Smartphone and a Raspberry Pi and based on the results that emerged the conclusion can be drawn that BLE is a protocol with many beneficial applications within industrial IT..

Samtalsmöten är en viktig del i människors kontakter med myndigheter. De sätt som dessa samtalsmöten sker på kan påverka den enskildes medverkan, kunskaper och utfall från dessa möten, på olika sätt.Studiens syfte är att analysera och beskriva hur asymmetrier mellan handläggare och klient konstrueras i samtalsmöten om bistånd för äldre och ekonomiskt bistånd samt handläggarens hantering av dessa.Genom att använda diskursiv analysmetod analyseras tio audio-inspelade samtalsmöten och den samtalsinteraktion som sker i dessa när det gäller handläggarnas biståndsbedömning av så väl bistånd för äldre som ekonomiskt bistånd.Resultatet visar att det är av vikt att handläggarna är medvetna om de inneboende asymmetrierna i dessa samtalsmöten som kommer av deras institutionella karaktär. Detta, då handläggaren genom sin hantering av dessa har en stor möjlighet att påverka huruvida asymmetrierna förstärks i samtalsmötet och hur det i sin tur påverkar klienten och deras relation. Resultatet tyder också på att handläggarens hantering av de olika asymmetrierna som framträdde kan äventyra rättssäkerheten för klienten.Resultatet lyfter fram betydelsen av att det är handläggarens medvetenhet eller omedvetenhet om dessa asymmetrier som är avgörande för hur de hanteras och vad det får för effekter för klienten. Studien kan användas för vidare förståelse i praktiska sammanhang om vilka kommunikativa asymmetrier som finns mellan handläggare och klient och hur handläggarens hantering av dessa påverkar interaktionen och relationen dem emellan, samt det utfall som det kan ha för klienten..

A study was made to evaluate how current measurementscould help to determine how particles from fish farms are dispersed. During sixweeks of the summer 2012, two different current measurements were conducted.One of them consisted of measurements each fifth minute at 5 m and 15 m atthree locations for 14-16 days each. The other consisted of profilemeasurements at each location at four times during the period of six weeks. Forthe current measurements two instruments (model RCM 9) were used. A two weekmeasurement can give enough data to make an evaluation of how the currents at alocation will transport litter from a fish farm.

This study, based on the socio-cultural theory of the book as a mediating tool, examines how four teachers say they work with the reader ABC-klubben. This is done with a focus on how they reason about choosing the level of readers for the pupils and about what compensation, if any, they make for pupils who read the simpler book and therefore miss the more difficult words and expressions. The result shows that all the teachers say that they take the pupils? motivation for and pleasure in reading as an important ground for the decision as to which reader a pupil should use, and that this decision is taken with a focus on the individual. When it comes to compensation for the pupils who read the simpler book, the teachers do not describe consistently focused work on this, but they describe a similar way of working whereby they nevertheless acquaint these pupils with the more difficult book and the harder words and expressions.

Between 1965 and 1975 a major housing project was carried out in Sweden to resolve a major housing crisis, the so-called one million housing program (Swedish: miljonprogrammet). To raise the standards and create a more attractive housing in these areas is currently a very relevant topic in Sweden.Evidence-based design is the process of basing decisions of the built environment on credible research and studies to achieve the best possible outcome. This method is primarily used in the healthcare sector to improve quality of care and reduce costs by creating healthy environments.The possibility of refurbish apartment buildings from miljonprogrammet using evidence-based design has been studied by means of an extensive literature review and a closer examination of the residential area, Husby in Stockholm, which has been chosen to represent the miljonprogrammet in its entirety. Furthermore, the evidence-based research has been limited to seven fields; nature, noise, color, wayfinding, safe environment, daylight and thermal comfort which has been assessed to be applicable on housing. In order to obtain a comprehensive overview of the different fields, four different subjects were chosen to investigate further within each field; research and studies, laws and regulations, constructional aspect and Husby.

Labour and its conditions is a subject constantly in focus. Therefore this study aims to shed some light on different factors which constitutes the basis for the definition of optimal labour conditions, as well as creating a need for change of labour conditions. In this case these factors are changes in society and cultures. The study describes how different levels of society - government, employer and employee ? are affected by, or wishes to affect the labor conditions in terms of location, working hours and leisure.

This thesis is based on an assignment from a unit within an international group manufacturing industrial products. The purpose of the thesis is to analyze and suggest ways to improve the cost accounting system in use at the unit. The main source of empirical data has been interviews with employees. The theoretical framework is based on a comparison between traditional/standard costing and activity-based costing (ABC). The cost accounting system in use is described in detail and classified as a traditional/standard cost accounting system.

?Det finns en chans att man hittar ett unikt plagg som ingen annan har.?(Kommentar från undersökningen)Idag används second hand kläder flitigt av trendsättare och kändisar och är ofta ett återkommande tema i modetidningar och styling jobb. Kända personer som skådespelerskan Josephine Bornebusch och artisten Agnes Carlsson förespråkar second hand och har alla second hand- kläder i sina garderober. Två detaljhandelsföretag som är välkända inom second hand- branschen är företagen Myrorna och Beyond Retro. Trots att de är verksamma inom samma bransch, andrahandskläder, har de enligt oss fokuserat på olika element som gör dem konkurrenskraftiga.

This thesis is based on thirteen qualitative interviews with civil servants and politicians. The purpose of the study is to research these informants? attitudes towards integration and their reflections about immigrants? lower chances in an ethnically segregated housing and labour market. The theoretical frame of references is based on social constructionism and focuses on including and excluding power structures. The empirical material provides both structural and cultural explanations to immigrants? problems as regards inclusion in Swedish society.