The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

According to the Board of Forestry, in Västerbotten, many natural regenerations of Scots pine (Pinus sylvestris) carried out on privately owned forest in the middle of 1990 in Västerbotten have rendered a bad regeneration outcome and will provide a low future forest production. The Board of Forestry believes that the negative result can be explained by the fact that the regeneration has been carried out in wrong locations and that scarification failed to work as planned. In order for an accepted rate of regeneration the guidelines of the Forrest Act require, not less than 10 years after final cutting at natural regeneration, that there should be at least 1300 (site indices 16 m) - 1700 (site indices 20 m) main crop stems per hectare. Main crop stems are defined as stems according to the place of growth and appropriate tree type, in addition with regard to quality, stage of development and damage risk have a prospect of succeeding. In addition main crop stems should be separated by surface so that the proportion sample plots with 3 meters radius, and lack main crop stems, are not more than 10 % of site indices 14 meters or higher.

The aim of this paper is to describe the position of the Swedish welfare state within the shaping of a Swedish national identity. This is done through the study of Mångkulturåret 2006, and its rhetorical context. The point of departure is that history is formed continuously in current speech and a text analytical method has been used. Mångkulturåret was issued by the Department of Culture as an extended perspective of Cultural politics. The rhetoric used in the official document Agenda för Mångkultur is analyzed through a comparison with earlier official documents on the field of multiculturalism and integration.

Background: With the increased globalization food prices went down for a while, only to skyrocket to new levels. Prices of organic food, which already were more expensive than conventional, are now even more expensive. The current financial crisis results in reduced consumption which creates a threat to the smaller grocery stores. Globalization and the increased competition have had a negative impact on the environment but at the same time the desire to solve these issues has increased appreciably. The environmental aspect has been given higher priority by the individual, which led to a wider range of organic products and dramatically increased the number of stores selling organic products, leading to a greater competition among the stores selling organic food.  Problem definition: What factors are important for organic retail business long term survival?Purpose: Trough case studies analyze and evaluate the organic niche retail companies? strategies of marketing.Methods: This study is based on both qualitative and quantitative research methods.

The structure and performance of grocery distribution in Sweden has changed profoundly since the second world war. Increasing access and usage of the private car, in combination with an accommodating town planning has enhanced the exploitation of scale economies within distribution firms. There is, however, some ambiguity concerning the overall efficiency of the distribution system when the costs associated with travelling and purchasing performed by households are treated as an integrated part of the total distribution cost function. The purpose of this master thesis is to develop the foundation of a spatial optimisation model, which defines the most efficient distribution system. The underlying idea is that the optimal localisation and size of grocery stores is a function of economies of scale within the firms weighed against distributions costs within the households, such as transportation costs.

Soundclash is a phenomenon where groups within the culture of reggae music ?battle? against each other, through strategies including both music and rhetoric. The social interaction in the clash exemplifies the scene hierarchy, in which the participants aim to position themselves as number one. This study includes empirical material from a competition within the Swedish scene, also distributed digitally via Internet sites. The analysis is based on discursive psychology, focusing on rhetoric and the construction of meaning.

An impulse or unplanned purchase is a decision taken on the spot without further consideration or reflection. It is the spur of the moment that influences the purchase rather than a deliberated decision. Being loyal to a particular brand means a mutual relationship between customer and company created over time which may result in the customer experiencing a higher value and thus prefer a particular brand before another.Bulk confectionary can be characterized as an impulse product because it is purchased at times without any time of consideration or planning. The question that arises is whether all bulk confectionary purchases are unplanned? Through this study it shall be examined whether any brand loyalty actually exists regarding bulk confectionary; does the customer plan its confectionary purchases in beforehand or do most of them occur through impulses? Furthermore, the study will highlight who the customer is of bulk confectionary in Sweden.The survey was conducted through a combination of a quantitative and qualitative method.

Arbetet syftar till att visa hur man med fördel kan integrera ordinlärning i hela främmande språkundervisningen. Inte bara som ändlösa ordlistor som eleverna bör ?banka? in. Till grund för arbetet ligger exempel på övningar som jag har använt mig av under min praktikperiod i mina klasser på en gymnasieskola i Skåne. Analysen av genomförandet av olika ordinlärningsövningar belyser två huvudfrågor: hur ökar man elevers förståelse för att det finns flera sätt att lära sig ord genom olika övningar? Hur kan eleven använda sina nyförvärvade ordkunskaper och sitt eget ordförråd under övningarna? Jag beskriver vägen från mötet med övningarna till det egna arbetet eleverna gör med ordinlärning, och redogör för några metodiska redskap som exempelvis repetition, arbete med minnesknep och autentiska texter..

The project team has chosen to carry out the project itself. This is to be able to work more flexibly in the product development process and not be guided by some guidelines.Every day, we read in the media about a new truck burglary. The problem has become so common that we do not even notice it in the media. Each year the theft of 1 billion of Sweden and the entire 82 billion in Europe in 2008. This is an increase of 10 billion by 2007.

The purpose of this thesis is to examine value creation in networks. Based on a case study of Livebookings Network, an online booking service. This thesis has an explorative nature. As a theoretical framework we use theories on value and network dynamics. By combining these theories we develop an operationalized framework that we use to analyze our empirical findings.

Banking systems in India is quite popular and it needs some more changes to reach all the customers. Lack of the service is main problem in Indian baking system. If the common person wants to open the account, it take?s little bit high cost and banks are not near the people location. Due to the Lack of service, people do not want to be a customer of the bank.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

This master thesis has been carried out on behalf of Stoneridge Electronics AB and is an investigation ofhow intelligent switches can replace the traditionally used direct controlled switches. The concept ofintelligent switches is that the switches contain electronic identification components which, by connectingthem to a network, give the same function independent of the location of the switch. This infers anincreased flexibility and configurability which can be a great advantage in development, production andcustomization in the commercial vehicle industry. Especially in the current situation when commercialvehicle manufacturers provides more and more functions and dashboard configurations.LIN (Local Interconnect Network) is a network protocol introduced in 1999. It is a simpler and lower costcomplement to CAN (Controller Area Network) and is adapted for applications where the demands forbandwidth are lower, for example reading sensors and switchers.

Syftet med denna undersökning har varit att utforska och förstå hur ledarskapet påverkas när en organisation genomgår en förändring till en agil verksamhet. Bakgrunden till undersökningen grundar sig i den traditionella synen på ledarskap där chefen ledde och fördelade arbetet. Under 1950-talet förändrades synen på arbetsledning och arbetsfördelning där medarbetarna blev allt mer delaktiga i arbetsprocessen.Med utgångspunkt i detta har vår forskning behandlat de effekter på ledarskapet som inträffar när en organisation går ifrån ?command and control? till ?empowerment?. Därav har vi ställt upp följande frågeställningar; Hur har kontrollen (över teamen) förändrats för linjechefen i övergången från Classic Waterfall till Agile, På vilket sätt har förändringen påverkat linjechefens informationshämtning till att genomföra IPM-samtal och Vilka effekter får förändringen på ledarstilen när organisationen övergår till en agil organisation.Vi har använt oss av en kvalitativ metod där åtta semistrukturerade intervjuer genomfördes med linjechefer ur två avdelningar för att samla in vårt empiriska material.

The requirements for operative planning activities are increasing. The forest industry wants to gain better control over wood flow. A felling that is more market adjusted is desirable. However, this causes problems in the operative planning process because of the data collection methods used today. Data about timber assortments and data about the distribution of the tree diameter, etc., are often lacking. Airborne laser scanning is used to a greater extent than before for estimation of forest variables and should perhaps be used to the same extent in operative planning activities as well.