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3691 Uppsatser om Local marketing - Sida 60 av 247

Event Marketing : Kulturnatten och City Art Link som marknadsföringsverktyg

Denna uppsats är resultatet av en undersökning av två kulturevenemang, Kulturnatten i Norrköping och City Art Link i Linköping. År 2009 arrangerades dessa kulturevenemang med en veckas mellanrum och visar vad respektive stad har att erbjuda inom kulur. Vi ville undersöka hur dessa evenemang skiljer sig åt och hur de används som marknadsföringsverktyg för de aktörer som deltar i evenemangen och även för städerna.Syftet med denna undersökning är att undersöka och analysera på vilket sätt två kulturevenemang i två städer kan skilja sig åt. De evenemang vi kommer att undersöka är Kulturnatten i Norrköping och City Art Link i Linköping. Vi kommer genom intervjuer att undersöka hur evenemangen fungerar och används.

"Vilka speciella människor vi blir": En studie om förändrade självbilder och livsstilar genom självhjälpsgruppen Al-Anon

The purpose of this essay was to describe how individual members of the self-help group Al-Anon discuss the importance and the influence the group has/have concerning their own lifestyle and self-image. To find answer to this I carried out qualitative interviews with five female members of a local Al-Anon group and later on analyzed the interviews using various concepts based upon the symbolic interactionism. I have mainly used concepts as; role-taking, significant symbols and referencegroup. Through the analysis of the interviews I have seen that the respondents self-image and thereby also their self-esteem has changed since they became a part of their local Al-Anon group. I have also noticed changes in their behaviors in their way of life.

Samverkan för en hållbar landsbygdsutveckling - en studie av EU:s leadermetod

This study aims to illustrate the Leader approach and analyze the work of collaboration development within Leader. The idea has also been to describe some of the difficulties that might be encountered in this type of development work. By highlighting the strengths and weaknesses of this approach we hope to enhance the chance that future work in similar projects can be implemented more easily. Leader is a tool and methodology used in the European Union (EU) for work on sustainable rural development and it has been used since 1991. The purpose of Leader is that by supporting rural projects they will gain social capital and development in the rural communities.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Examensarbete

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Koldioxidlagring - realitet eller utopi? : En komparativ fallstudie med syfte att undersöka potentialen för koldioxidlagring i geologiska formationer och biologiska sänkor och dess förmåga att bidra till hållbar utveckling

To curb greenhouse gases and mitigate climate change is one of the biggest challenges human society face today. Carbon dioxide (CO2) has accumulated rapidly in the atmosphere as a consequence of burning of fossil fuels and deforestation. The aim of this study is to explore two methods to store carbon dioxide in geological formations and biological sinks. The aim is also to discuss the two mitigation options from a sustainable perspective and whether it can lead to a better environment and benefits for local and global societies. The research questions are: Which method to store carbon dioxide, geological or biological, is the most effective? Which method to store carbon dioxide, geological or biological, has the greatest potential to promote sustainable development for local communities?The method used is a comparative case study and presents four case studies that explore the potential for CO2 storage offshore in Norway and Brazil; and in tropical forests in Mexico and Brazil.

Intern marknadsföring och Kundrelationer - hur förhåller sig dessa till varandra

Titel: Intern Marknadsföring och Kundrelationer? hur förhåller sig dessa till varandra?Sökord: Intern marknadsföring, kundrelationer, relationsmarknadsföringProblem: Hur förhåller sig ett företags interna marknadsföring till dess kundrelationer? samt: Hur förhåller sig företagets kundrelationer till dess interna marknadsföring?Syfte: Syftet med denna uppsats är att förstå och förklara hur företaget Leine & Linde AB:s interna marknadsföring samt deras kundrelationer förhåller sig till varandra.Metod: Uppsatsen bygger på teori kring intern marknadsföring och kundrelationer samt en kvalitativ fallstudie med undersökning på ett svenskt företag, Leine & Linde AB.Slutsats: Slutsatserna från studien visar att den interna marknadsföringen och kundrelationerna förhåller sig till varandra genom påverkan mellan olika faktorer för de olika ämnesområdena. Förhållandet kan även ses börja från kundrelationerna, då fallföretaget Leine & Linde inte gjorde något utan ett kundbehov..

Kulturvårdscentrum 1986-2001

Kulturvårdscentrum was a project that had great significance for local folklore societies in Bohuslän.Bohusläns museum was i charge of the project that lasted from 1987 until about 2001 when most ofthe original staff have retired. The staff was mainly recruited from a large shipyard, Uddevallavarvet,at it's closure due to recession. Financing was largely made by the government to help outthose unemployed who otherwise should have a hard time finding a new job. At start there was about25 employees who where trained for one year by staff from Swedish museums, conservation studios,and teachers the university. The education was aimed at serving local folklore societies, and dealingwith their special problems.

Turismens inverkan på inflyttning till en ort : En studie av orten Kisa, Kinda kommun

Today, the tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas. However, even the visitor industry contributes to smaller localities boost by creating new jobs where depopulation occurs. This study focuses on the town Kisa in Kinda Municipality. The purpose of the study is to highlight the importance of tourism for migration to a town and to show the importance of developing sustainable destinations.In the results of this study it emerges that more job opportunities are requested by respondents for increasing Kisas attractiveness.

Spelar politiken någon roll? : En jämförelse mellan Kalmar kommun och Karlskrona kommun

Currently, the whole globe is faced with serious problems which negatively affect people around the world: increased pollution, excessive waste, and weather pattern changes. ?Left? and ?right? wing political parties alike have embraced ?green? politics and for many of these parties, environmental issues have become a top priority that is very much reflected in their manifestos. This study examines the environmental goals of two of Sweden?s largest political parties and how these ambitions are reflected at a local level.

En studie om fastighetstaxeringssystem : -Vad kan Sverige lära av England och Wales

According to the client, land survey of Sweden, there is no current information regarding other well developed property tax systems. This information is necessary in order to analyze the effectiveness and develop the Swedish system. The purpose of this study is to contribute with improvement proposals to the development of the Swedish property tax system through a survey of the English and Welsh property tax system.Methods used are: (1) a literature review where the English and Welsh valuation methodology and organization regarding property taxation is studied; (2) an interview with the client at the land survey of Sweden regarding existing problems with the Swedish property tax system; (3) An interview with a contact person of the Valuation Office Agency regarding the English and Welsh property tax system.In England and Wales there are two different property taxes for municipals, Council Tax and Rating. All domestic properties are included in Council Tax and commercial properties or part of commercial properties is included in Rating. Council Tax is based on the properties market value and Rating is based on the commercial property or part of the properties current rental value.

"Bra Jobbat..." : En fallstudie kring de stilistiska uttryck som existerar på Gina Tricots och Acne Studios Facebook-sidor

Den här uppsatsen undersöker de stilistiska uttryck som går att återfinna på Gina Tricots och Acne Studios Facebook-sidor. Studien utgår från teorier om eWOM, marketing management och consumer communities för att skapa en förståelse för hur och varför konsumenter och varumärken uttrycker sig som de gör på varumärkenas Facebook-sidor.Studien har genomförts med en netnografisk datainsamling av de båda varumärkenas Facebook-sidor under en tremånadersperiod, och analyserats med hjälp av en stilistisk textanalys. De huvudsakliga analyspunkterna har varit funktion, drivkraft, syfte, disposition och stilmarkörer, och studien har analyserat både varumärkes- och konsumentinlägg.Genom metoden har denna studie kommit fram till att det finns tydliga skillnader i hur de båda varumärkena använder sina respektive Facebook-sidor. Ett varumärke som Acne Studios använder sin Facebook-sida som ett medium för att dela nya plagg och kollektioner, medan Gina Tricot istället använder detta medium för att skapa interaktion med sina konsumenter och få återkoppling om vad som kan anses vackert eller gräsligt. Dessa skillnader kan ha sitt ursprung i den positionering som varumärkena valt på marknaden, och studien återkopplar till dessa och försöker med hjälp av teorin förklara varför det inte finns en korrekt användning av Facebook.

Trust within small-scale forest management - a local case study in Southern Sweden

In the forest sector, non-industrial private forest (NIPF) owners commonly interact with numerous stakeholders (e.g. forest managers, timber buyers, harvesting contractors and advisors) for counseling, planning, selling and hiring. Forest management is therefore built and influenced by the relationships between NIPF owners and other stakeholders. In the local context of a Southern Sweden, the Swedish Forest Agency (SFA) and the Southern Forest Owners Association (SÖDRA) are very influential stakeholders in small-scale forest management. Based on qualitative interviews and by means of grounded theory, an analysis of the relationships between NIPF owners and the mentioned organizations was carried out in order to understand the social context at the genesis of forest management decisions.

Vindkraftens påverkan på sin omgivning : En fallstudie

Purpose of this thesis is to study the impact of wind turbines on their surroundings. It also aims to analyze how the communication looks between the authorities, the planner and local residents prior to the establishment of wind turbines in Lännäs/Odensbacken in Örebro, where three wind turbines set up in a group.The results of this survey show that the participants experience themselves not as especially disturbed of the turbines in the form of large noise, shadows, and sleep disturbance indoors and outdoors. Participants felt that no change had taken place on the natural environment (52%) since the turbines became operational. It was 49% of participants had got no information about the establishment of Örebro Municipality, Örebro County Administrative Board or Wind Power Company. Scientists/­experts had the highest confidence of 86%, politicians and the media/journalists had least confidence.

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