Detta projekt undersöker platser och deras identiteter. Projektet syftar till att skapa en katalysator för en välbehövlig diskussion om platser, tillhörighet, identitet och demokrati genom att med grafisk design visuellt gestalta tio delområden i Malmös respektive identiteter och personligheter. En förändring kan komma först efter en insikt. Projektet utgår från en litteraturstudie i ämnet place branding. I denna upptäcks en metod för att analysera städers varumärken City Brands Index. Denna metod modifieras och används tillsammans med en enkätundersökning för att värdera varumärkena hos projektets tio delområden.

Bakgrund: De flesta personer känner väl till namn som Madonna, Britney Spears eller Michael Jordan. Deras offentliga yrkesutövning och det faktum att de ofta syns i media, gör att dessa personer många gånger betraktas som kommersiella produkter. De är personer vars namn marknadsförs intensivt. De har skapat sig ett personligt varumärke. Denna förekomst förenat med varumärkesstrategi, föder tanken om varumärkesuppbyggnad i ett annat sammanhang, där vi istället för produkter pratar om individer.

Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.

The Swedish social insurance agency provides financial support for families and children, but also for people with work injury, illness and at old age. During 2012 they saw the amount of notifications of insurance increasing in Sweden, which is a development that cost our society a great deal of money. With the aim to pursue a sustainable development I have therefore devoted this project to wellness and stress management within preschool.The employees of preschool are often dealing with a lot of stress, due to the big groups of children that causes high noise and sound levels. The high noise and sound levels is a contributor to stress which additionally can damage the health and cause impaired hearing loss. About half of the people around their forties until the age of retirement have difficulties understanding speech in large groups.The purpose of this project has been to investigate the causes of negative stress for my target group, women between 30-60 years old who works in preschool.

Purpose: Our purpose is to achieve a higher understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

This research explains and describes the role music notations may play in an unconventional way. The aim of this research is to show that by balancing composition, interpretation and improvisation, the performer(s) could produce or open the door to a reservoir of new sounds, which could emerge through a composer?s awareness of the need to balance these elements. That act of balancing depends on the musician?s interpretation through their interaction with the music notation, with their action process on the instrument and each other.

Syftet med va?r underso?kning var att underso?ka hur va?l fastighetsma?klarfo?retag lyckats skapa en medvetenhet, acceptans och engagemang fo?r fo?retagets varuma?rke hos sina ansta?llda. Vi har i studien a?ven studerat organisationskulturens roll i byggandet av ?corporate identity?. Va?r underso?kning har skett genom en kvalitativ metod och med halvstrukturerade intervjuer.

Bakgrund: En bransch där det i nuläget syns ett ökat behov av personal är förskoleverksamheten, vilket bland annat beror på pensionsavgångar. Det är dock idag inte lika många som utbildar sig till förskollärare med konsekvensen att det råder personalbrist inom förskolan. Friskolereformen har också medfört att det råder en konkurrenssituation mellan kommunala förskolor och privata alternativ. Detta gör att det är betydligt viktigare för arbetsgivare att vara attraktiva, då de sökande kan ställa högre krav på både arbetsgivare och arbetsplats. Det finns alltså fler lediga jobb än det finns förskollärare.Syfte: Syftet är att skapa kunskap om och förståelse kring hur förskollärarstudenter uttrycker att en attraktiv arbetsgivare bör vara och vilka faktorer de värderar högst vid val av arbetsplats och arbetsgivare.

This thesis aims to increase understanding and knowledge of issues affecting the redevelopment of older office buildings to housing. The rising demand for housing in recent years has resulted in a need and an increase in cost housing projects. The need has led property owners wanting to build old office buildings to apartments. The case study is carried out in Lycksele town and in close contact with consultancy TM (Technician Mercantile) ? consulting, which has operations in the area.

Constantly growing demands from the costumers in the Automotive industry forces the subcontractors to seek alternative ways to compete. One parameter of quality is the components tolerance against NVH(Noise, Vibraion & Harshness) aspects. Kongsbergs Automotive has developed a new gear shifter platform (Shift-by-Wire) that is sold to Alfa Romeo and used in of their car models. However, the company is not pleased with the components sound quality, therefore the main purpose of this thesis is to develope a number of concepts that is supposed to enhance these NVH-aspects.To get an understanding of the problem an analysis of the causes of the emitted sound has been done parallell to a product decomposition, function decomposition and a Ishikawa-diagram. Together with these methods has a litterature study been performed to get familiar with the physics of an impact and especially the emittment of noise.

Syftet med detta kandidatarbete var att sätta samman ett promopaket bestående av en webbsida och en demo-EP med passande grafisk design. EP:n har tre spår elektroakustisk instrumentalmusik av skiftande karaktär, samt ett stilrent men ändå suggestivt omslag. Webbsidan är till för att presentera mig själv och mitt arbete (inte bara musik), och är byggd med hjälp av HTML, PHP, CSS och MySQL..

An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.

The Swedish social insurance agency provides financial support for families and children, but also for people with work injury, illness and at old age. During 2012 they saw the amount of notifications of insurance increasing in Sweden, which is a development that cost our society a great deal of money. With the aim to pursue a sustainable development I have therefore devoted this project to wellness and stress management within preschool.The employees of preschool are often dealing with a lot of stress, due to the big groups of children that causes high noise and sound levels. The high noise and sound levels is a contributor to stress which additionally can damage the health and cause impaired hearing loss. About half of the people around their forties until the age of retirement have difficulties understanding speech in large groups.The purpose of this project has been to investigate the causes of negative stress for my target group, women between 30-60 years old who works in preschool.

During the last year in the Innovation Engineering Program, at Halmstad University, a degree project was performed that was carried out during Fall semester in 2006 and Spring semester 2007. The project was performed by two students in corporation with LIC Audio AB, a company in Stockholm. The degree project was meant to result in a communication aid for people with a cognitive handicap. The project focused on people suffering from dementia because of the expressed need within this group. This aid should first and foremost help in a conversation between a person with dementia and another person, like a relative or nursing home staff.